After entering April, major automobile manufacturers have announced production and sales data. On April 10, Great Wall Motor also released its March production and sales report. Official data show that in March, Great Wall Motor's automobile sales once again exceeded the 100,000-unit mark, reaching 100,930 vehicles, a slight decline of 8.86% year-on-year. It is worth mentioning that the overseas sales of the Great Wall continued to exceed 10,000, reaching 10,535 units, and new energy vehicles continued the hot sales momentum, with a single monthly sales of 15,057 vehicles.
From January to March, Great Wall Motor's cumulative sales exceeded 280,000 units, reaching 283,500 units; overseas sales totaled 29,322 units, and new energy vehicles sold 35,404 vehicles. According to the official data of Great Wall Motor, in the first quarter of 2022, the proportion of models built by Great Wall Motors based on the three major technology brands of lemon, tank and coffee intelligence reached 70.4%, and the proportion of intelligent models has reached 84.5%. Judging from the official disclosure data, the Great Wall has taken an important step on the road to intelligence. Let's take a look at the performance of Great Wall Motor's five major brands in March.
Haval brand: Sales in March were 54,534 units
As the sales pillar of Great Wall Motors, the Haval brand still accounts for half of its sales. In March, haval brand sales of 54,534 vehicles, although down 18.83% year-on-year, but still 29.9% month-on-month growth. From January to March, the Haval brand sold 166756 new cars, down 25.13% year-on-year. It is worth mentioning that the cumulative sales of Haval brand SUVs in the world have exceeded the mark of 7 million vehicles, becoming the best-selling Chinese car.
Speaking of Haval's sales pillar, the god car Haval H6 is definitely a car first, in March its sales of 21633 vehicles, down 37.95% year-on-year, in the March SUV industry sales released by the association, only ranked fourth, which is also the worst performance of Haval H6 sales in recent years, Tesla Model Y won the championship, Changan CS75PLUS and BYD Song PLUS were ranked second and third. The reason for the decline in the Haval H6 ranking is not a single point, and various factors may be available.
In addition, Haval announced sales models also have two models, the Haval Dog and the Haval Beast, of which the Haval Dog sold 9313 vehicles in March, an increase of 54.5% year-on-year; the Haval Beast sold 4598 vehicles in March, with a stable performance. However, we have not seen sales announcements of Haval F Series\Haval M6, Haval First Love, Haval Red Rabbit and Haval H9.
Tank SUV: 8,922 units sold in March
Next, let's take a look at the tank brand, in the past Three Months, the tank brand (Tank 300) sold 8922 vehicles in a single month, an increase of 78.26% year-on-year, an increase of 38% month-on-month; its cumulative sales from January to March were 25753 vehicles, an increase of 79.80% year-on-year. Although the tank brand only had one car tank 300 in March to do data statistics, it is estimated that it has not yet ushered in delivery in March. But in April, the already listed Tank 500 will also appear in next month's report card, tank 300 finally has a new helper, I believe tank SUV will continue to refresh the brand's monthly sales record.
At present, the tank SUV already has "mecha technology" and "business luxury" two major product matrix, 2022 tank brand product matrix will be further improved, the previously exposed tank 700, tank 800 are also in full swing, and the network has recently appeared super fire tank 100, do not know whether this car will be launched, when it will be listed, or unknown.
Euler Motors: 14,264 units sold in March
Next, let's take a look at the performance of the Great Wall in the new energy market, the Euler brand continued the previous hot sales momentum, in March its sales broke through 10,000 again, reaching 14264 vehicles, an increase of 9.31% year-on-year, of which Euler Good Cat sold 6374 vehicles in March, an increase of 56.8% month-on-month. From January to March, the cumulative sales of the Euler brand were 33,754 vehicles, an increase of 10.01% year-on-year, of which the cumulative sales of Euler Good Cat were 19,460 vehicles, up 240% year-on-year, which has become the sales responsibility of Euler New Energy.
In addition, Euler ballet cat, Euler punk cat, Euler lightning cat and other new generation of luxury products will gradually usher in the market, it is reported that the price of Euler lightning cat will be between 150,000-200,000, and Euler ballet cat will also be impacted to luxury brands, positioning high-end luxury It will be priced at about 200,000, the launch of a series of new products, will make Euler cat products more worth looking forward to.
Great Wall pickup trucks: 18,455 units sold in March
Great Wall pickup trucks are one of the most important components of Great Wall Motor's sales, with 18,455 new cars sold in March, down 16.12% year-on-year; but its Great Wall Cannon continued its hot sales momentum in March, with sales reaching 14,500 units, an increase of 70.4% month-on-month. From January to March, the cumulative sales of Great Wall pickup trucks were 42,952 units, down 27.68% year-on-year.
With the arrival of the commercial version of the Great Wall Gun with higher cost performance, it will further drive the sales of the Great Wall Gun series. Judging from the current brand development and situation, the Great Wall pickup truck may abandon the Fengjun series of products in the future and form a great wall pickup truck product cluster dominated by the Great Wall cannon. Of course, this is all the author's prediction, what will happen in the future, let's wait and see!
Weipai: Sales in March were 4,755 units
Finally, let's take a look at the great Wall's high-end brand Weipai, Weipai sold 4755 vehicles in March, an increase of 36.09% year-on-year; the cumulative sales volume from January to March reached 14285 vehicles, an increase of 22.34% year-on-year. With the completion of the switch from the VV series to the coffee series, Weipai has also laid out mocha, macchiato and latte, and successively launched HDT hybrid models. It is believed that in the future, Weipai will launch more new products to enrich and improve the product matrix.