Unconsciously, 2022 has passed 4 months, and with the successful conclusion of the first quarter, the automotive industry has also ushered in a key node. After experiencing the epidemic and chip turmoil in 2021, major car companies have begun to regroup to face a more intense fiscal year 2022.
At the same time, with the release of quarterly sales report cards by joint venture brands such as Gaqi Honda and Dongfeng Nissan, on April 7, gagac Toyota's quarterly trading volume was also officially released. Among them, the transaction volume of more than 240,000 units in a single quarter is particularly eye-catching.
According to the official release, GAC Toyota sold 24,7006 units in the first quarter of 2022, an increase of 23.4% year-on-year; in March, sales were 97,006 units, an increase of 41% year-on-year. Of course, in the face of such a steady growth rate, some insiders said that all this is also due to China's good anti-epidemic environment, which has created considerable consumption conditions for the national economy, so after entering 2022, the automobile market can still maintain an upward trend.
In terms of models, Xena, one of TNGA's three flagship models, remains unabated, entering the seven-seat MPV first-line product camp with 15,738 units in a single quarter and 6,319 sales in March.
From the perspective of model strength, although for the Chinese market, Sai Na is not unfamiliar, as early as 2011 as an imported car into China. The introduction of the new Sai Na after the introduction of domestic production coincided with the country's liberalization of the "multi-child" policy, so the new Sai Na was also crowned with the title of "car with a baby", attracting the attention of countless young dads.
In addition, compared with the same level of competitors Odyssey, the new Sena also has an absolute advantage in body size, up to 3060mm wheelbase is also a "big man" in the market. At the same time, the new car adopts Toyota's fourth-generation dual-engine hybrid system, and the fuel consumption of 100 kilometers is only 6.2L, providing a more objective economy for daily baby.
In addition to the continuous popularity of Xena, the new Highlander and Camry have also achieved "opening red" in the past quarter. Among them, the single-quarter turnover of Camry was 68,904 units, an increase of 73.3% year-on-year; the transaction volume of 27,211 units in March, an increase of 78.9% year-on-year. The fourth-generation Highlander, also a flagship model, sold 25,418 units in a single quarter and 7,622 units in March.
It is worth mentioning that in the mid-range SUV market, GAC Toyota has also grown to varying degrees. Built for the younger market, Fenglanda was a hit in early January, ending with 12,318 units in the first quarter and 7,138 units sold in March, perfectly realizing the market situation of "listing is hot".
Veranda, as "Big Brother", had a total turnover of 37,928 units in the first quarter, up 33.6% year-on-year, and sold 14,334 units in March, up 39.2% year-on-year.
At the same time, in order to consolidate its "jianghu position", GAC Toyota has recently launched a more powerful Veranda high-performance version, and the new car has re-adjusted the overall performance of the vehicle on the basis of the fourth-generation THS-II dual-engine technology, so that the maximum output power has reached 255 kilowatts, comparable to the level of a 3.0L V6 fuel engine.
Finally, there is the family car market, where GAC Toyota Ralink sold a total of 49,899 vehicles in the past quarter and sold 20,032 units in March, firmly at the forefront of the A-class family car market.
Auto network review: annual sales of 1 million, no longer empty mouth
At the scene of the 2021 Guangzhou Auto Show, GAC Toyota once "made a big statement", saying that it would challenge the goal of selling 1 million units in 2022, while looking back at the past year, Guangfeng's production and sales were only 823,200 units and 828,000 units. Of course, this does not rule out the impact of the epidemic and chip shortages.
However, from the performance of the past first quarter, the transaction volume of more than 240,000 yuan also makes the target of 1 million annual sales not far away. In the face of the future, under the influence of many international auto shows this year, the mainland automobile market will surely usher in a car purchase boom, which will also help GAC Toyota to continuously achieve sales growth and finally achieve the set goal.