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Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

author:HE Guiqing 2
Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

Intel is back in the automotive business with a new layout

In this era of rapid development, the automotive industry is undergoing an unprecedented transformation. Intelligence and electrification have become important trends in the development of the industry. As a giant in the tech world, Intel has re-entered the automotive market with years of leadership in chip design and manufacturing, launching a series of innovative products and solutions that have injected new impetus into this revolution.

Like an intrepid explorer, Intel is embarking on a new journey. Together with their partners, they will forge a new path in this uncharted territory. This path will lead us to a smart, connected, environmentally friendly and efficient future. Let's embark on this exciting journey to discover Intel's new footprint in the automotive business.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

The intelligent cockpit experience has been upgraded

The intelligent cockpit is the core of automotive intelligence. Intel understands that to truly drive intelligently, it must deliver an unparalleled intelligent experience to users. They have launched a "software-defined cockpit" solution that brings PC-class CPUs and GPUs to in-vehicle systems to bring a familiar and intelligent experience to consumers.

Imagine a future in the cockpit of a car where you can browse the web, watch videos, and play games as much as you want with a personal computer. You can even interact with in-car systems with voice or gestures, making driving easier and more convenient. All of this will be supported by Intel's powerful chip performance.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

In addition to the improvement of intelligent experience, Intel is also focusing on sustainable development. Through the acquisition of Silicon Mobility, they have access to advanced electric vehicle energy management technology. This technology will help electric vehicles achieve more efficient energy use, resulting in longer range and reduced environmental impact.

In the near future, the intelligent cockpit will become one of the core selling points of the car. Intel is well positioned for this future, and they will bring an unparalleled intelligent driving experience to consumers.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

Innovation in core technology

In the field of automotive electronics, the demand for customized chips is growing. The traditional chip development model is costly, which is a heavy burden for many car companies. To address this challenge, Intel has introduced the Open Chip Platform.

This innovative technology allows OEMs to integrate their own custom chips into Intel's products, resulting in customized SOC products. What's even more exciting is that the cost of this customization is only one-tenth of that of in-house development. Core technology has opened a door to chip customization for car companies.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

With the help of chip technology, car companies no longer need to pay high R&D expenses for chip customization. They can devote more resources to product innovation and user experience improvement. Intel's strong chip manufacturing capabilities will also provide reliable quality assurance for these customized products.

Chiplet technology will be a killer feature for Intel's return to the automotive market. It can not only meet the customized needs of car companies, but also promote the innovation and development of the entire automotive electronics industry. Intel will play a vital role in this wave of change.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

Localized cooperation layout

As a global technology company, Intel understands the importance of localization. In order to better serve the Chinese market, they have launched in-depth cooperation with local partners such as Neusoft and Thundertech.

This collaboration will not only help Intel better understand the needs of Chinese consumers, but also leverage the local strengths of its partners to create more intimate intelligent cockpit solutions for the Chinese market. In the future, we will see a number of intelligent driving systems based on Intel products, but more suitable for national conditions.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

In addition to product localization, Intel will also cooperate with Chinese partners in various areas such as technical support and talent training. They will work with local enterprises to cultivate a group of high-end talents in the field of automotive electronics, injecting new impetus into the sustainable development of the industry.

This localized cooperation model will not only help Intel gain a firm foothold in the Chinese market, but also promote the overall development of China's automotive industry. In this wave of change, Intel and Chinese companies will become comrades-in-arms who will fight side by side and jointly open up a new world.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

Looking back at Intel's new layout in the automotive business, we can see that the tech giant is making great strides towards a smart, connected, environmentally friendly and efficient future at the pace of innovation.

Whether it's a software-defined cockpit, advanced EV energy management technology, or an open chiplet platform, Intel is bringing new experiences to consumers. Their in-depth cooperation with local Chinese enterprises will also inject new vitality into the Chinese market.

Intel returns to the automotive business, focusing on cockpit chips and providing product solutions

Intel's return will have far-reaching implications for the entire automotive industry. They will play a pioneering role in this wave of change, leading us towards a smarter, greener future. Let's wait and see, and look forward to more breakthroughs and progress from Intel on this journey.

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