China Economic Network Beijing, April 8 (Reporter Jiang Zhiwen) Yesterday, GAC Trumpchi's small SUV - 2022 Trumpchi GS3 POWER rolled off the production line and went on the market at the same time, and the new car launched 4 models with two powertrains, with a price range of 84,800-102,800 yuan. New cars can enjoy super zero down payment scheme, including car, tax, insurance full zero down payment, and up to 3 years of compulsory traffic insurance.
"The Trumpchi GS3 has been sinking the market for 5 years, with cumulative sales of 270,000 units, making it the best choice for 80,000-class SUVs." Li Canhui, deputy general manager of GAC Passenger Vehicle Co., Ltd., said that the Trumpchi GS3 POWER product listed this time is upgraded with full price sincerity, and the expectation of ingenuity will be exchanged for will open up a high-quality, high-value car life.
As an independent brand under the GAC Group, GAC Trumpchi once had a highlight moment with the rise of SUV models. In 2014, GAC Trumpchi launched the first generation of GS4 after the "one hit" and once created a monthly sales of more than 30,000 vehicles; In 2018, with the strong performance of the GS4 (236,000 units sold annually) and GS8 (61,800 units per year), as well as the "new promoter" Trumpchi GS3 (89,000 units per year), GAC Trumpchi's production and sales exceeded 530,000 units, setting a record high.
However, as the domestic auto market entered the downward stage and the superimposed SUV market was seriously "internally rolled", GAC Trumpchi took a sharp turn for the worse, selling only 385,000 units in 2019, down 27.3% year-on-year; Sales in 2020 were 354,000 units, down 8 percent. Among them, the sales of the main model Trumpchi GS4 have been hovering around 100,000 vehicles.
In 2021, GAC Trumpchi achieved a bottoming out with the outbreak of models such as Shadow Leopard and M8, but it has been "invisible" in its own brands. According to the data, in 2021, the cumulative sales of Geely, Great Wall and Chang'an exceeded 1.2 million vehicles throughout the year, ranking among the "top three independent"; SAIC Passenger Cars, BYD and Chery Automobile sold more than 650,000 vehicles in the whole year, ranking second-tier independent brands. In contrast, GAC Trumpchi's annual sales volume was 324,200 units, which has fallen to the third line.
Li Canhui, deputy general manager of GAC Passenger Vehicle Co., Ltd
Industry insiders believe that IF GAC Trumpchi wants to return to the second echelon of its own brand, it must increase its offensive in SUV models. The data shows that among the 324,200 new cars sold by GAC Trumpchi in 2021, the cumulative sales of Shadow Leopard exceeded 70,000; More than 100,000 MPV models are M8 and M6. For comparison, the Trumpchi GS4 sold only 95,000 units in the whole year; The GS3 sold 36,500 units, both of which were slashed compared to their peak.
GAC Trumpchi also tried to revitalize the SUV market, launched the second generation of Trumpchi GS4 in 2019, GAC Trumpchi said, "the second generation of Trumpchi GS4 represents the current GAC Trumpchi product design, technology and quality of the highest level, will help GAC Trumpchi occupy an important market in the current stock competition", but the effect after the new car is not ideal, the current monthly sales remain at about 10,000 vehicles; The second-generation Trumpchi GS8 "Dud", launched at the end of 2021, sold less than 7,000 units in the first two months of this year.
However, as a small SUV owned by GAC Trumpchi, Trumpchi GS3 has a certain market reputation among car owners, which may become a plus for Trumpchi GS3 POWER. The first generation of Trumpchi GS3 owners said at the event site that their car has been used for 4 years, the current mileage of about 50,000 kilometers, of which the most satisfactory or product quality, almost no faults, so the product also left a good impression, for the full upgrade of trumpchi GS3 POWER is also full of confidence.
Trumpchi GS3 POWER
According to reports, Trumpchi GS3 POWER has improved in appearance, interior, and intelligence. In terms of appearance, Trumpchi GS3 POWER has added yellow exterior trim to the Lingyun wing intake grille on the front face, and the dot matrix LED turn signal is used above the headlights, and the sense of movement is enhanced with the yellow elements added to the rim and fenders.
In terms of interior, the new car has adjusted the color matching, the yellow and black color scheme is sporty, while the car machine system in the car has increased Huawei's HiCar function, and supports remote control of the vehicle, as well as security and anti-theft services. In addition, the top model has also upgraded the 360° reversing image.
In terms of power, the new car is still equipped with a 1.5T engine and provides two power versions of 235T and 270T, of which the 235T version has a maximum power of 163 horsepower and a peak torque of 235 Nm, which is matched by a 6-speed manual transmission; The 270T version has a maximum power of 169 hp and a peak torque of 265 Nm, which is matched by a 6-speed automatic transmission.