Under the double impact of the scattered outbreak of the epidemic and the "lack of core", independent brands have bravely stood at the forefront of the tide and their market share has gone further. According to the data, Chinese brand passenger cars sold a total of 904,000 vehicles in March, an increase of 21.5% year-on-year, accounting for 48.5% of total passenger car sales. The China Automobile Association said that in recent years, although Chinese brand passenger cars are facing great pressure, they have performed very well, and have made certain achievements in model development and market promotion.
In this context, independent brands in the SUV market to "check the leakage and fill in the gaps" in order to consolidate the leading edge. Among them, GAC Trumpchi launched the GS3 POWER, hoping to go further in the compact SUV market; Dongfeng Fengxing launched the T5 EVO heatwave version to cater to the young people of the Z generation. In addition, Dongfeng Fengshen launched Haoji to enter the current hot hybrid market; Geely plus pushed the Emgrand S cross-border player version to meet the diversified needs of young users.
Trumpchi GS3 POWER renewal and upgrading to open up high-value car life
On April 7, gac Trumpchi's small SUV, the 2022 Trumpchi GS3 POWER, rolled off the production line and went on the market at the same time, and the new car launched four models with two powertrains, with a price range of 84,800 to 102,800 yuan.
Trumpchi GS3 POWER (Image source: Courtesy of the official)
Trumpchi GS3 POWER added yellow exterior trim to the Lingyun wing grille in the front face, and the dot matrix LED turn signal was used above the headlights, with the yellow elements added to the rim and fenders, the sense of sport was enhanced; the yellow and black colored interior was sporty, and the car engine system increased Huawei's HiCar function; The new car is still equipped with a 1.5T engine and is available in two power versions, 235T and 270T, with a maximum power of 163 hp and 169 hp, respectively, and a peak torque of 235 Nm and 265 Nm respectively.
As an independent brand of GAC Group, GAC Trumpchi once had a highlight moment with the rise of SUV models, and GS4 and GS8 were famous. However, as the domestic auto market enters a downward stage, the superimposed SUV market is seriously "internally coiled", and GAC Trumpchi has taken a sharp turn.
However, Trumpchi GS3 has a certain market reputation among car owners, which may become a plus for Trumpchi GS3 POWER. "The Trumpchi GS3 has been sinking the market for 5 years, with cumulative sales of 270,000 units, making it the best choice for 80,000-class SUVs." Li Canhui, deputy general manager of GAC Passenger Vehicle Co., Ltd., said that the Trumpchi GS3 POWER product listed this time is upgraded with full price sincerity, and the expectation of ingenuity will be exchanged for will open up a high-quality, high-value car life.
Grasp the "national tide" trend popular T5 EVO caters to the Z generation of young people
On April 9, the Fengxing T5 EVO heatwave version was officially launched, and a total of 3 models of new cars were launched, with a price range of 108,900 to 130,900 yuan.
Fengxing T5 EVO (Image source: Official photo)
In terms of appearance, the Fengxing T5 EVO heatwave version adopts a treasure bottle grille, with black under-surround and narrow headlights, as well as a sharp waistline and assassin cloak colored roof, which attracts more attention; the interior adopts the "super sense privilege cockpit", the king's scepter electronic gear lever, the windless air conditioner outlet, nappa leather seat, bringing users an immersive experience; in terms of power, it is equipped with Mitsubishi 1.5TD high-performance engine, which can instantly burst out the energy of 197 horsepower, and the acceleration of 100 kilometers is 9.5 seconds.
As a "national style hot-blooded car" designed for young people, the popular T5 EVO heatwave version of this listing strives to cater to the enthusiasm and vitality of Z generation young people. Fengxing brand believes that the Z generation of young people have avant-garde personality, pursue fashion, lead the trend, love challenges, are willing to use youth and blood to interpret the hot ideal, and hope that the T5 EVO hot wave version of Fengxing can also interpret the spirit of youth and fearlessness.
Meet the diverse needs of young users Emgrand S plus push cross-border player version
On April 12, Geely Emgrand S cross-border player version was officially listed, with a new car guidance price of 89,900 yuan and a new "modern gray" color scheme to further meet the diversified needs of young users.
Emgrand S Crossover Player Edition (Image source: screenshot of the official website)
In terms of appearance, Emgrand S cross-border player version adopts a family design style, the straight waterfall grille is supplemented with silver trim strips, the headlights are "big eyes and cute", the body lines are simple and powerful, and the "modern gray" paint makes the whole car silhouette more full; in terms of interior, the new "flowing surround cockpit" design is adopted, with a new blue and white color, 10.25-inch LCD central control screen, which is more in line with the aesthetics of young users; The entire series is equipped with a 1.4T turbocharged engine with a maximum power of 104 kW and a peak torque of 235 Nm, which is matched by a CVT gearbox.
As Geely's compact SUV model, Emgrand S has gained a place in the market segment with its high appearance and cost performance. According to the data, in January, the Sales of Emgrand S was 6302 vehicles. The Emgrand S crossover player version, which is promoted this time, adopts the popular "modern gray" body color, uses contrast color design in many places, and fills the gap between the manual version and the top version of the model in terms of price, which is expected to be further favored by consumers.
Entering the hybrid market Haoji helped Fengshen to impact 200,000 vehicles
From the virtual metaverse to the real world, from the beauty of nature's "wind whispering" to the human fireworks of the city... On the evening of April 13, Dongfeng Fengshen Haoji was officially unveiled through a thought-provoking online conference.
Haoji (Image source: official photo)
In terms of appearance, haoji's front face reaches a balance between strength and softness, 26 "atmospheric columns" extend upwards to form a straight waterfall front grille, and the integrated through-type lamp strip extends to both sides to connect the flowing daytime lights; in the interior, the wrap-around cockpit, the flexible undulating IP center console, and the door stitching depicts the curve of the breeze. In terms of power, Haoji took the lead in launching the Mach dual-engine MHD hybrid system, with a comprehensive power of 180 kilowatts and a comprehensive torque of 540 Nm; the Mach powered 1.5T engine equipped with the fuel version has a maximum power of 150 kW and a maximum torque of 305 Nm.
In the stage of transformation of the automotive industry from the "incremental" market to the "stock" market, Dongfeng Fengshen has staged a reverse trend reversal. In 2021, Dongfeng Fengshen's sales soared 73% year-on-year to 122,000 units; not only achieved the sales target of 120,000 units on schedule, but also ended the four consecutive years of decline since 2017. Based on the rapid growth momentum, Dongfeng Fengshen decided to hit the sales target of 200,000 vehicles this year.
As the first SUV of dongfeng DSMA platform, and also the first SUV of Dongfeng Mach dual engine, the appearance of Haoji announced that Dongfeng Fengshen joined the "hybrid" war. Dongfeng Fengshen said, "Haoji has entered the compact market with the product standard of a mid-level SUV, and is committed to becoming the most dynamic 'catfish' in the independent mainstream SUV with the advantage of leapfrogging." (China Economic Network reporter Jiang Zhiwen)