"Generation Z" generally refers to young people in the new era, living in this era of information explosion, they are free to explore their own interests from an early age, and the barriers between people are broken, so that they can make thousands of friends worth toasting with a common hobby. But at the same time, it is also an era full of pressure, 996, housing prices, industry rolls, have become the weight of these Z generation people. But in any case, these "after waves" that are becoming the mainstream have also attracted the attention of many consumer industries.
At the just-concluded 2022 Jiangsu Satellite TV New Year's Eve concert, in addition to the dream linkage of Zhou Shen and Teresa Teng's avatar, Luo Tianyi and Chang'an's second-generation CS55PLUS dream frame are also accompanying the young group of Generation Z to welcome the arrival of the New Year as a close partner. This is not the first time that Changan's second-generation CS55PLUS has circled young users through cross-border forms such as music, and as of November, Chang'an's second-generation CS55PLUS, which has accumulated orders of more than 65,000 units, may have completed a textbook operation.
The yearning for freedom begins with the aesthetics of new technology and wisdom
Regarding how to "please" the young people of Generation Z, the practice of most brands is to try to enter the lives of young people through "live streaming with goods" and "brainwashing divine comedy" and other methods that are close to urban life. But for Generation Z young people who were born with a yearning for freedom, what they really want is to escape the metropolitan area full of reinforced concrete.
Just like the lyrics in Xu Fei's exclusive theme song "People Going to Distant Places All the Way to Youth" created for the second generation of Changan Automobile's CS55PLUS: All you need, just go! The song tells the story of a farewell to the hustle and bustle of the city and a distant place, a combination of musical talents × a new young intelligent car, coupled with elements of music and travel, which is obviously more in line with the tastes of Generation Z young people than a group of slightly charming Internet celebrities.
Although there is no standard answer to the question of "what exactly do Gen Z young people want", the pursuit of high value and the yearning for a free life are definitely the common pursuit of this group. Generation Z young people, who have high requirements for the quality of life, the pursuit of the car has been far more than just a simple transportation, but can meet the all-round needs including design, comfort, atmosphere and so on. Or rather, a good trip also needs to be accompanied by a good car.
Bathed in the era of rapid development of intelligence and technology, the young people of the Z generation have an understanding of the appearance of the face value is not only a simple and rough luxury pile, but more eager for the elegant combination of technology and wisdom. So how do you incorporate these elements into the design of a model?
The new scientific and technological wisdom aesthetics adopted by Changan's second-generation CS55PLUS is the product of the organic integration of the aesthetics and functional values of science and technology, and the elegant front face composed of light and shadow progressive grilles, star ring daytime running lights, and far and near light integrated LED headlights can definitely satisfy the Z generation young people who pursue a sense of science and technology. At the same time, the body type that abandons the traditional design method eliminates the complicated body lines, and the potential energy changes of static, slow and galloping in different scenes, so that young people with great pressure in life have spiritual sustenance.
Walking into the car, Generation Z young people can also feel the outstanding temperament brought by this aesthetic of scientific and technological wisdom. This set of technological aesthetic cockpits skillfully applies modern wisdom crystallization to the interior layout, and the perfect integration of avant-garde technology and practical functions creates a convenient car life. At the same time, elements such as the sports steering wheel and the suspension center console also make the cockpit of the second-generation CS55PLUS an exclusive living space for young people. Being the trader of your own life, this is the spiritual resonance that Changan's second-generation CS55PLUS wants to bring to the young people of the Z generation.
Looking back at Xu Fei's song "People Going To Distant Places All the Way to Youth", you will find that the second-generation CS55PLUS in the MV gets along so well with the mountains and fields. Across the mountains and seas, as promised. The new scientific and technological wisdom aesthetics of Chang'an's second-generation CS55PLUS may be the best "good medicine" to awaken the young people of Generation Z.
Go out of the circle together and be a "smart partner" for young people
Generation Z young people are a generation that grows up with technology, which also makes them have more pursuit and yearning for intelligent technology. Today's automotive industry coincides with a once-in-a-century period of change, and intelligence has become the most important development direction. Almost all car companies have launched their own smart cockpits with smart technologies in this trend, and the same is true for Changan's second-generation CS55PLUS.
But how to let the most intelligent, technology-seeking young people really understand the evolution of products? It may be the best way to jump out of the circle of the automobile industry and really enter the lives of young people.
At present, many car companies have carried out various cross-border marketing, but in the eyes of these well-informed Z generation young people, the way is inevitably blunt and boring. So going out of the circle is actually not simple, it needs to trigger the spiritual resonance of a specific group and bring them a more pleasant experience in order to truly enter the life circle of Generation Z young people.
Changan's second-generation CS55PLUS clearly sees that music is the best link to communicate with young people. As Beethoven said, music should spark the human spirit.
In the offline music festival created by the joint mobile Migu Music, the dimensional wall between traditional industry and the trendy life of young people was broken, and a musical bridge was built between the second generation of Chang'an CS55PLUS and the young people of the Z generation. The love of life, the yearning for freedom, the attitude of not willing to be mediocre, new groups, new models, new ecology, and young people with unique pursuits of music and technology can find resonance with Changan's second-generation CS55PLUS in their hobbies. At the same time, Changan's second-generation CS55PLUS is also achieving perfect interaction with young people with a cross-level intelligent configuration.
The most important thing for intelligent cars is to become the "intimate partner" of car owners. Whether it is intelligent car control or entertainment interaction, Changan's second-generation CS55PLUS has a performance that far exceeds its peers. In the IMS intelligent interaction system, the Face ID face recognition function can quickly adjust the air conditioning temperature and multimedia volume to the common state, and the sense of exclusivity and ceremony is the most in line with the lifestyle of Z generation young people. In addition, intelligent gesture control and AI voice interaction make Changan's second-generation CS55PLUS no longer just a cold transportation tool, but more like a partner on the road, interesting and practical human-computer interaction allows Z generation young people who are accustomed to technology to enjoy car life in the easiest way.
Entering the user's life with a sincere attitude is the key to the success of Changan's second-generation CS55PLUS. Finding the spiritual resonance with the young people of Generation Z, and then breaking the circle to achieve cross-border communication, so that these young people can take the initiative to explore, communicate, and become their "intellectual partners", which is the textbook cross-border way.
Let's go and cash in on the freedom of life!
Can you succeed in the fiercely competitive and barbaric growth SUV market just by virtue of your appearance and intelligence? The answer is no, Chang'an second-generation CS55PLUS has a clear understanding of this. As mentioned earlier, the yearning for freedom is the nature of Generation Z young people, but they are forced by the pressure of life to run far away.
But in the hearts of every Z generation young person, there are poetry and distant places, and like these Z generation young people, the goal of Chang'an second generation CS55PLUS is also a distant sea of stars. So in the "Waiting for the Wind" travel record blockbuster created by the B station travel experts in the distance, we saw the figure of Chang'an's second-generation CS55PLUS.
In the distant Aaron independently filmed and produced the landscape and humanistic travel documentary "Siege Essay", we can see the mountains, rivers, lakes and seas on the journey, and also meet the big countries and small people on the road, not only about the city, village, field, but also about travel and life. The young generation of Z generations immersed in it is undoubtedly the most yearning.
But in the perception of Generation Z young people, a good car can embark on a good journey. When they see the figure of Chang'an's second-generation CS55PLUS in the film, they may find that it is not so difficult to start.
Changan's second-generation CS55PLUS dares to challenge the self-confidence of the distance, which originates from the Blue Whale power platform. Blue Whale Power Platform is a new power platform built by Changan Automobile in 4 years, integrating global resources and based on the leading modular top-level design, so that Blue Whale Power Platform can meet the next generation of emission and fuel consumption regulations and standards, and achieve the speed of the era.
The blue whale new generation NE1.5T turbocharged engine equipped with the second-generation CS55PLUS of Changan has a maximum power of 138kW and a peak torque of 300N·m, while the fuel consumption of 100 kilometers is controlled at 5.9L. The performance of the 2.0T level, the fuel consumption of the hybrid, and the coexistence of power and fuel economy are enough for the Z generation young people to let go of the burdens of life and cash in on the free life.
Uncle Che summed up
Lychee freedom, cherry freedom and even renting freedom, these seemingly trendy words are actually the pressures of the current Generation Z young people, but more importantly, the optimistic spirit of this generation. Maybe everyone has dreamed of fighting the sword to go to the end of the world, but life is full of hardships everywhere. The goal of Changan's second-generation CS55PLUS is to become a "new light and intelligent partner" for Z generation young people, accompanying them through every moment. Whether it is to become a strategic partner of Jiangsu Satellite TV's 2022 New Year's Eve concert, or to create an offline music festival, to create an exclusive MV with well-known singer Xu Fei, or to jointly create a travel record blockbuster with travel experts, Chang'an's second-generation CS55PLUS, which constantly invades the life circle of young people, is becoming their most intimate friend in the way of understanding young people. Are you ready to start a new journey with Changan's second-generation CS55PLUS?