Driven by the upward wave of the brand, independent brands have indeed made great progress in recent years, a large part of which is due to the design, which has rapidly improved the product texture by beautifying the appearance. However, while the surface power is growing, the core technology is still the place where most independent brands need to be improved. As BYD, which has always been known for its technology, design innovation has become the first priority. When the metaPLUS, which adopts the latest family design language, appears, people's visual focus is all on the appearance of the shape. Under the gorgeous appearance, what other unknown technical highlights of the metaPLUS? Can you lead the meta series to achieve a sales breakthrough? This issue of "Quality Car Selection" will provide you with a detailed analysis.
First, basic information and product highlights
Born on the e-platform 3.0, the metaPLUS brings together BYD's most advanced electrification technology, making breakthroughs in safety and energy consumption. The blade battery itself has the dual role of energy body and structural parts, with the excellent thermal stability of lithium iron phosphate battery to reduce the safety hazard to the lowest point, while the blade battery arranged in a column can also replace the beam structure and improve the rigidity of the body. The overall efficiency of the new eight-in-one electric drive system exceeds 89%, which is reflected in the performance, and the maximum power of the permanent magnet synchronous motor equipped with the yuan PLUS is 150 kilowatts, and the peak torque reaches 310 Nm, which is 40% higher than the power of the previous generation drive motor.
In terms of intelligence, the meta PLUS uses BYD's latest DiLink 4.0 + DiPilot combination. Among them, the DiLink 4.0 intelligent network connection system is based on 4G/5G dual-mode communication, and the dual-frequency positioning and navigation technology will increase the positioning accuracy by 2 times, and the intelligent voice response time will also be increased by 50%. In addition, DiLink 4.0 also optimizes the sound effects of the K song function, supports a variety of interactive special effects, and further enhances the entertainment experience. The DiPilot intelligent driver assistance system adopts the fourth generation of monocular cameras, combined with the full vehicle radar, to achieve ACC adaptive cruise, LKA lane keeping, FCW forward collision warning and other L2 level driving assistance functions.
Compared with the improvement of core technology, the change of appearance value is more intuitive. The meta PLUS adopts BYD's latest Dragon Face 3.0 design language, the lines are more concise and smooth, the front and rear light groups use the design elements of "wings", and the C column also adds a silver "dragon scale" decorative panel, the visual effect is more exquisite. Positioned as a compact SUV, the metaPLUS body size has also been fully extended, with a wheelbase of 2720mm, and by optimizing the body curved surface design, the vehicle wind resistance coefficient has been reduced to 0.29Cd, reaching the mainstream sedan level. The interior is built with the concept of "rhythm space", and the gym design elements such as dumbbell piece air conditioner air outlet, thrust electronic barrier bar, grip type door handle bring people full freshness, but also fully consider ergonomics, integrating aesthetics and practicality.
Second, product competitiveness analysis
Thanks to the overall lengthening of the body size, the yuan PLUS successfully promoted to a compact SUV, considering its pure electric vehicle attributes, competitors mainly locked in the AION Y, geometry C and other traditional independent brand models, as well as Xiaopeng G3, Nezha U, WM EX5 and other new car-making forces models, we chose AION Y, geometry C two popular independent brand compact pure electric SUV and yuan PLUS for detailed comparison.
In terms of price, at present, the three models have no terminal discounts, AION Y and Geometry C, although the price of entry-level models is lower than that of yuan PLUS, the price of top models has exceeded the mark of 160,000 yuan. In contrast, the price of the yuan PLUS high and low models does not fluctuate much.
In terms of appearance design, the three models have typical family characteristics, of which geometric C focuses on a simple design style, without too many decorative elements, and belongs to the plain face; AION Y front face shape is more personalized, the headlights of the wingspan shape improve the recognition, and also use the color block scheme, which is more youthful; the yuan PLUS due to the use of the latest version of the Dragon Face design language, the overall sense of refinement is stronger, but also more in line with the latest trend trends. In the interior part, the three models invariably adopt a combination of floating LCD instrument + center console, and the scientific and technological atmosphere is strong. AION Y conveys a youthful feel through color matching, while MetaPLUS uses "gym" design elements to create a distinctive visual feel.
In terms of configuration, in order to be fair and uniformly select the top model, BYD Yuan PLUS has performed well in the driving assistance function related to driving safety, and the DiPilot intelligent driving assistance system provided the same level of rare parallel assistance and traffic sign recognition functions, and is the only model equipped with a reversing warning system among the three models, which can effectively reduce the safety hazard when parking out of the warehouse. In terms of external functions, although the three models are equipped with panoramic sunroofs, the sunroofs of AION Y and Geometric C cannot be opened, and the metaPLUS supports the front half of the opening, and the permeability performance is better. In addition, compared with the other two models, the yuan PLUS also has more practical functions such as induction trunk, NFC key, and original driving recorder to improve the convenience of using the car. In contrast, the MetaPLUS is slightly missing in seat functionality, does not provide heating or ventilation, and is slightly less comfortable than the other two models.
Third, product quality & service trend analysis
As a new SUV model of the BYD Dynasty family, will the yuan PLUS have the hidden danger of quality problems? In this regard, we will start from the failure problem of the PLUS model in the past year, and compare the fault problems to preliminarily predict the development trend of the quality problem of new cars in the future. Since the MetaPLUS is a brand new model, we will analyze the complaints of the BYD brand pure electric model in the past year.
By screening the complaint data of BYD brand pure electric vehicle models in the past year, it can be found that the fault problem is mainly concentrated in the "video and audio system failure", the number of related complaints exceeds 200, most of the complaints come from BYD Han EV models, in addition, "vehicle interconnection failure" and "the same different configuration" Problems also mostly come from BYD Han EV models, and there are fewer complaints about other models. Since BYD MetaPLUS adopts the latest version of the DiLink 4.0 intelligent network system, it is expected that the overall performance and stability will be improved, so it can be considered that the probability of the above problems is low for the time being, but the actual situation will not be conclusive until it is listed for a period of time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the massive big data of the vehicle quality network, we will analyze the service problems that have prevailed in brands or car series in the past year to provide a more objective reference for consumers to purchase models.
Since the MetaPLUS is a brand new model, we will analyze the complaints about service problems in the past year of the BYD brand pure electric model. By screening the complaint data of BYD brand pure electric vehicle models, it can be found that the number of complaints about "not in line with publicity" and "changing prices" is relatively high. Through further analysis, it can be seen that the situation of "not in line with the publicity" is mainly concentrated in the BYD Han EV model, while the situation of "changing the price" is mainly concentrated in the BYD Yuan Pro model. In contrast, complaints about other service issues are lower and more fragmented.
In terms of measuring the reputation of new car after-sales service, we will analyze the response of enterprises to car owners' complaints, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of the car quality network, the response rate of BYD brand pure electric vehicle complaints in the past year is 99.9%, which shows that manufacturers attach great importance to the complaints and demands of car owners.
Fourth, after-sales service policy and network distribution
In terms of policy, BYD Yuan PLUS provides five major listing rights, with a down payment as low as 15%, a replacement subsidy of 2,000 yuan, a lifetime warranty for the non-operating vehicle three-electric system (the first owner), a vehicle repair period of 6 years and 150,000 kilometers, a lifetime free basic traffic, cloud services, and a free installation of charging pile services for the first car owner.
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of the brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the car quality network, BYD currently has a total of 1226 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the Central Government, of which Guangdong, Shandong, Henan and Zhejiang have a relatively large number of dealers. Overall, bydir's dealership is satisfactory in its own brands.
summary
Yuan, which has been positioned as the entry-level series of the Dynasty family, has finally ushered in the latest model Yuan PLUS, with a more textured exterior shape and a unique gym interior design, the Yuan PLUS has successfully led the BYD brand to take an important step towards high-end. Thanks to the advanced e-platform 3.0 technology, meta PLUS itself has reached the same level of leadership in terms of safety and endurance. Although from the problems reflected by BYD's pure electric vehicle models in the past year, there is still room for optimization of some functional configurations and service details, it is believed that with the continuous iterative upgrading of the DiLink system and the continuous improvement of service details, the new-looking meta PLUS is expected to deliver more eye-catching sales results.