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Why did Toyota Honda sell hybrid models that could not be sold, but let BYD bring fire?

5 years ago, when it comes to hybrid models, many people's first thought should be Toyota and Honda, these two Japanese brands have their own signature hybrid technology, that is, Toyota's THS hybrid and Honda's I-MMD hybrid, especially Toyota, in 2015, Toyota took the lead in realizing the localization of hybrid powertrains, as of 2022, Toyota has sold 19 million hybrid models in the world, but in the Chinese market, Toyota's hybrid models are still niche models. It took 15 years to sell from 0 to 1 million units.

Why did Toyota Honda sell hybrid models that could not be sold, but let BYD bring fire?
Why did Toyota Honda sell hybrid models that could not be sold, but let BYD bring fire?

However, what the two fields did not do, BYD did, BYD passenger cars in March all the series of sales of 104338, of which hybrid models accounted for half, according to expectations, this year BYD's hybrid model sales will reach more than 500,000, and now when it comes to hybrid models, most people think of the first is BYD, not Toyota and Honda. Why did Toyota Honda engage in this kind of model for more than ten years or even decades, or did not bring fire, and finally it was made by BYD?

From the perspective of the external environment, the outlet of the hybrid model has arrived.

In fact, in the current whether it is to buy electric vehicles or fuel vehicles are quite embarrassing, buy fuel vehicles, quite a bit of 49 years into the meaning of GJ, feel that new energy models are more and more popular, it is going to become a trend, and buy a fuel car, and then use a decade or so seems to be a bit outdated. Buy an electric car, there is no charging condition, and the electric vehicle charging time is long, the low temperature endurance attenuation is serious, and the high-speed endurance attenuation is serious, resulting in the convenience of electric vehicles is not as good as that of fuel vehicles. The plug-in hybrid model has become a good compromise choice, oilable and electric, short-distance long-distance oil, can be on the green card can also enjoy new energy subsidies, almost perfect balance of the convenience of the car and low cost of use.

Why did Toyota Honda sell hybrid models that could not be sold, but let BYD bring fire?

The high oil price has added a fire to the new energy model, accelerating the development of the new energy automobile industry, and these demands have fallen on plug-in hybrid models. On the other hand, the policy level is also to encourage plug-in hybrid models, rather than oil-electric hybrid models, HEV models in China are not classified as new energy vehicles, which leads to the Japanese hybrid models, lost the help of the policy.

From the internal point of view, BYD's hybrid model has reached a point where it can compete with the Japanese hybrid.

We all know that BYD had DM hybrids before, but the hybrid system has not become mainstream, on the one hand, because the energy consumption and driving experience after the loss of electricity are poor, on the other hand, the cost is too high, and there is no possibility of large-scale promotion. However, with the advent of DM-i hybrids, it solves two problems.

Why did Toyota Honda sell hybrid models that could not be sold, but let BYD bring fire?

First, this hybrid system relies on the high thermal efficiency of the Atkinson cycle engine, which completely solves the problem of high power loss and fuel consumption, that is, even if you drive it as a fuel vehicle, its fuel consumption can also be close to that of Japanese hybrid models, which is a major positive for many owners without charging conditions.

Second, the cost of this hybrid system has been greatly reduced, relying on the self-developed production of the engine and the three electrics, there is news that the most basic version of this hybrid system, the cost can be controlled within 10,000 yuan (before the price of raw materials such as batteries rises), which is where BYD promotes this hybrid system in a large area. Compared with the same level of plug-in hybrid models, Qin PLUS DM-i is more than Toyota and Honda's plug-in hybrid, the actual price is more than 50,000 yuan lower, such a price advantage, enough to kill the game.

Therefore, BYD can surpass Toyota and reach the market sales and heat of hybrid models today, which is probably unexpected by Toyota executives. Therefore, BYD has the courage to stop production of fuel vehicles, BYD without fuel vehicles is better off, and sales have exceeded a record high.

Why did Toyota Honda sell hybrid models that could not be sold, but let BYD bring fire?

Of course, including BYD, the domestic hybrid, can not sit back and relax, because the Japanese opponent can not watch this cake is divided by independent brands, so in the next two years, the Japanese hybrid should be in the price and product force, but for us consumers, this is definitely good news, the more fierce the market competition, the more we can get cheap and good products, so let the storm come more fiercely.

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