Cooperative development and cost sharing are an option for the transformation of traditional fuel vehicle giants into electrification!
Recently, General Motors and Honda Motor co., Ltd. announced that the two companies will expand their partnership to adopt new battery technologies and produce affordable electric vehicles with new architectures.
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Ken Morris, executive vice president of GM, revealed that the new model, which is expected to sell for less than $30,000, will go on sale in 2027.
From the perspective of price, these two giants have obviously chosen the low-end consumer market with the largest sales volume, perhaps hoping to accelerate the landing of products and promote the transformation of electrification.
From the market point of view, Tesla's cheapest model Model 3 after continuous price increases, the price reached $46,990, 34% more expensive than three years ago, at this time to share the cost, cooperation to develop less than $30,000 electric vehicle is quite price-attractive.
In addition, Mary Barra, chairman and CEO of GM, said that the joint development will be a global model, mainly covering key markets including North America, South America and The Chinese market.
In terms of technology, according to relevant personnel, the project will use GM's next-generation Ultium battery technology to mass-produce low-cost electric vehicles, including popular compact crossovers.
Ultium Aotene platform
summary:
In addition to continuing to maintain traditional vehicle manufacturing, traditional fuel vehicle companies are also facing the layout and development of new hardware industries such as electric vehicles, unmanned driving, smart cockpits, and even chips, and these projects are time-consuming and costly, and may take years to get a return, and in the process, they also need to invest heavily in innovation to ensure that they will not be eliminated.
To this end, many car companies have adopted the model of cooperative development and cost sharing, for example, Ford and Volkswagen have earlier completed a cooperation plan to jointly develop electric vehicles and traditional cars. Now Honda and GM have announced that they have joined forces to create cheaper electric vehicles, which can only be said to be late.