Recently, about the domestic BMW Brilliance X5, the heat is very high.
As the first domestic medium-sized SUV in the German first-line luxury car brand BBA, since the release of the price of this car, it has pushed it to the cusp of public opinion.
Of course, there are both those who support BMW Brilliance X5 and those who scorn it.
Supporting BMW Brilliance X5, the main reason is that compared with the imported version of BMW X5, BMW Brilliance X5 is more than 90,000 yuan cheaper in price.
Moreover, the body size, luxury, comfort and configuration are all improved compared with the imported version of the BMW X5.
Those who scorn the BMW Brilliance X5 believe that the BMW Brilliance X5 is priced higher, even higher than the BMW X5M in the North American market, and the power is shrinking.
So, is BMW Brilliance X5 more worth getting started than importing BMW X5?
Below, Che Kuai comments on the synthesis of several factors, to express a personal opinion.
First of all, in terms of quality, it should be said that BMW Brilliance X5 is almost not much different from imported BMW X5.
From the perspective of production process, BMW Brilliance production base is also in a leading position in the entire BMW system.
Moreover, at present, BMW Brilliance's shareholding ratio is 75% of BMW Group, while Brilliance Auto's shareholding is only 25%.
Obviously, BMW Brilliance is gradually becoming BMW Brilliance.
Wei Lande, president and CEO of BMW Brilliance, has also publicly stated that in the future, BMW Brilliance will become the production base of bmw group's global exports.
Secondly, from the perspective of configuration, the BMW Brilliance X5 entry-level model priced at 605,000 yuan has increased the parallel assist, traffic sign recognition, lane departure warning system, reversing side warning, front seat waist support and HARMAN Karton audio compared with the imported BMW X5 priced at 699,900 yuan.
At the same time, engine start-stop, sporty leather seats, and front seat leg rest adjustments have been eliminated.
In addition, the power of the engine has been reduced.
In addition, the top version of the BMW Brilliance X5 is also equipped with touch LCD key, air suspension and rear seat heating and other features that are not equipped on the imported BMW X5.
So from this point of view, the cost performance of BMW Brilliance X5 is indeed higher than that of imported BMW X5.
Finally, regarding the high price of BMW Brilliance compared to the North American market, Chekuai commented that for now, this is a common problem, no matter which car brand is the same, Volkswagen, Toyota, Honda and Nissan are all the same.
Only when our independent car brands become more and more powerful, I believe that this phenomenon will gradually cease to exist.
To sum up: in terms of cost performance, BMW Brilliance X5 is indeed worth starting with compared to imported BMW X5.
If bmw brilliance X5 is "harvesting leeks", that's not wrong.
After all, at present, in the domestic first-line luxury medium and large SUV market, BMW X5 sales are far ahead.
In view of this, the price of BMW Brilliance X5 is naturally not too cheap, but relatively cheap.
Because it can earn 10,000, BMW can't only earn 9,000.
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