If Lingdu, which debuted 7 years ago, tore a new crack in the domestic A+ car market with the "luxury wide-body coupe"; then Lingdu L, which transformed into a digital coupe 7 years later, is undoubtedly a new "catalyst" that SAIC Volkswagen is trying to sprinkle for this "rift".
On March 31, SAIC Volkswagen's spicy aesthetic digital coupe Lingdu L was listed, and although the starting price of 149,900 yuan was the same as Lingdu, according to the positioning of SAIC Volkswagen, the consumer groups targeted by Lingdu L and Lingdu were completely two different types of people.
With the completely renewed two-row space and the upgrade of digital driving control brought about by the MQB EVO platform upgrade, SAIC Volkswagen hopes that Lingdu L can attract more customers who pursue beauty, daily space and youthfulness.
So, this time, LingDu L, who brought the triple spicy realm of "hot, hot and spicy", can win the Z generation as desired? At the same time, what kind of "catalytic effect" will it bring to the domestic A+ car market?
Kung Fu Car first comes to "decrypt" for everyone!
1. Starting from the "hot eyes", Lingdu L coupe temperament is upupup again!
As SAIC Volkswagen's main sports-style coupe, Lingdu L's frameless 4 doors, slip-back streamlined roof, and casual hatchback tailgate all highlight its hot coupe identity.
Let's look at the front face first. The sporty, unbalanced front face layout gives the Lingdu L a low profile closer to that of a sports car. Coupled with the exaggerated proportion of LED charm eye headlights, it can be said that the personality is full; at the same time, with the dynamic through-beam logo, the hotness of Lingdu L is more or less with a little "sense of technology".
Coming to the side, Lingdu L adopts an organic and changeable combination of lines and surfaces, and the light and shadow are more abundant and changeable, which is very dynamic. The frameless doors used for the first time create a light and dynamic coupe posture, and the roof curve is perfectly connected to the slightly upturned rear wing to outline the offensive posture.
Finally, the dynamic hatchback tailgate adds another touch to Lingdu L's coupe temperament.
The tail shape of Lingdu L is full of atmosphere, and the flat and narrow pulsed streamer 3D LED taillights highlight the wide and low body effect, and the sports atmosphere is soaring.
This time, in addition to providing 6 hot and spicy car colors, SAIC Volkswagen also provides Lingdu L with 5 official color change services of electro-optical metal high-end blue, electro-optical metal rose gold, electro-optical metal gem green, matte ceramic khaki gray, and electro-light metal cherry blossom powder to meet the personalized needs of users.
It is particularly worth mentioning that in addition to maintaining the coupe shape, Lingdu L has increased the length of the car by 169mm to 4784mm, and the wheelbase has increased by 75mm to 2731mm, and the significantly increased body size has created a wide and transparent riding layout, so the experience in driving and riding has also been further improved.
2, in addition to the "hot" digital cockpit, Lingdu L opened more "cool"
While carefully planning the space, injecting more cutting-edge digital technology into the public is undoubtedly a highlight of Lingdu L.
In order to meet the needs of Chinese consumers for intelligent and digital experience, Lingdu L not only equipped with a floating dual screen design for the first time, but also added a W-HUD head-up display system, which creates a full sense of digitality for the cockpit.
Secondly, as a coupe model that pursues the ultimate sense of sportsmanship, Lingdu L is equipped with an exclusive three-spoke racing multi-function steering wheel, the lower end is cut flat, with high-gloss black touch buttons, creating a leading sense of scientific and technological sport in the interior.
Finally, the interior texture of Lingdu L has also been improved a lot. For example, the newly designed shell-type contrast sports wrapped seat, Beats+8 sound and colorful 30-color streamer mood light will bring consumers a dynamic and dynamic car experience.
After talking about the interior part of "hot and spicy", the intelligence and digitalization of Lingdu L are more reflected in the "cool and spicy" driving experience.
First of all, Lingdu L, which adopts MQB-EVO's advanced digital architecture, already has a digital nervous system with efficient perception, powerful computing power and precise action, which can bring users a real sense of digital cockpit.
Secondly, Lingdu L is equipped with IQ. Drive L2 intelligent escort system can actively help users cope with multi-dimensional driving scenarios under various road conditions.
Among them, the Travel Assist driver assistance system and the Lane Assist lane keeping system are simple and easy to use, but also greatly improve driving safety and escort the driver.
Finally, in terms of power, the Lingdu L is equipped with an EA211 1.4TSI engine with a 7-speed DSG dual-clutch transmission. Although the highly demanded 1.5T EVO engine was not replaced this time, the power combination was also stable enough, and there was a good balance between power and fuel economy.
In terms of chassis, the Lingdu L series adopts the front McPherson independent suspension and rear multi-swing arm independent suspension, which can decompose lateral and longitudinal forces to improve handling, bringing a dexterous sense of maneuvering and better dynamic balance.
In terms of safety configuration, Lingdu L escorts car owners on travel with the world's leading German process quality and meticulous all-round consideration. The proportion of steel with high strength and above in the whole vehicle reaches 75.3%, and the utilization rate of thermoformed steel reaches 27.6%, which fully protects the safety of the cabin, and the 7 airbags of the whole vehicle are comprehensively protecting the driving safety of the drivers and passengers.
Kung Fu Shoot:
From the "hot" Lingdu L listing, we see a younger, more "playful" SAIC Volkswagen.
As a special model in the Chinese market, Lingdu, which was launched in 2014, has sold nearly 750,000 units so far. With the addition of Lingdu L, it is believed that the "Lingdu Family" will soon enter the million mark.
In fact, rather than counting on the volume of Lingdu L, it is more of a model that is used by SAIC Volkswagen to enhance its brand image and broaden its user base.
Imagine the huge A-class car market, if there is no hot model like Lingdu L, the whole market will be how dull and boring.