Recently, the new domestic BMW i3 debuted and went on the market, and the new car launched a model, and the manufacturer's suggested retail price was 349,900 yuan. This price is higher than the price of the BMW 3 Series.
Although the new car still uses the name of i3, but it has not been our impression of personalized futuristic i3, the new car can be seen as an electric version of the 3 series, positioning medium-sized pure electric sedan, that is, "oil to electricity" Many netizens said that they went out to tesla to buy Model 3.
BMW, full English name Bavarian Motor Work, literally translates to "Bavarian Engine Plant AG". From the name, it can be seen that BMW's housekeeping skills are closer to the fuel engine. In fact, BMW was one of the first luxury brands to launch electrified models.
As early as 2013, BMW launched the first pure electric model i3 and plug-in hybrid supercar i8, and then adopted a conservative strategy for electrification transformation, as well as a lack of clarity in the technical route, resulting in BMW's current electrification process in a backward position. In recent years, in addition to a few high-end pure electric models are pure electric platform products, but due to the high price, consumers are discouraged, and some other low-end electric vehicles are oil to electricity, BMW iX3 series of many official drops, but also can not let consumers pay attention.
To know the field of fuel vehicles, BMW has successfully built itself into a synonym for "sports luxury", but the label has not continued to electric vehicles, in addition, the consumption logic of electric vehicles has changed. Fuel vehicles buy control and workmanship, while electric vehicles buy intelligent technology. In this field, BMW has achieved nothing, BMW's local intelligent application in China is not optimized enough, from the BMW i3 shell BMW 3 series can be seen, to a certain extent, BMW in the field of fuel vehicles to obtain brilliant achievements, but has become a burden on the development of the electric vehicle market.
Appearance, may be a say oil to electricity, we have no point of concern, domestic BMW i3 and BMW 3 series although in the design ideas are different, but the overall or BMW 3 series of the bottom, the front face, the double kidney intake grille outline has become larger, the periphery with chrome decorative border, the use of fully enclosed design. The use of a new style of angel eye headlights, the newly designed front bracket added to the lower side of the air intake shape, but also added a large number of angular lines, the entire front face of the rich layering.
Coming to the side of the body, the new style of "shark's cheek" side vents extend a three-dimensional ridge that extends to the rear door and the waistline of the body. The new style of 19-inch aerodynamic rim and low rolling resistance tires can effectively reduce wind resistance and energy consumption, and the BMW i3 vehicle has a wind resistance coefficient of 0.24Cd. In terms of body size, the new car has a length, width and height of 4872mm/1846mm/1481mm, and a wheelbase of 2966mm, which is larger and longer than the BMW 3 Series long wheelbase version.
The rear of the vehicle, using BMW's classic three-dimensional suspension LED taillights, newly designed rear surround, and rear diffuser profile on both sides of the tail, are very similar to a modified car.
In terms of interior, it takes the route of science and technology, and the center console adopts a penetrating suspension curved screen, integrates a 14.9-inch touch display and a 12.3-inch digital instrument panel, and tilts slightly towards the driver, and the instrument panel and the central display can cooperate with each other. The car system features the new BMW iDrive 8.0 operating system. There are 24 mini programs such as WeChat Car Edition, Tencent Mini Scene 2.0, QQ Music, Himalaya, etc., and the vehicle also supports CarPlay. And support OTA remote upgrade.
The new car supports BMW digital keys, and users can easily unlock the vehicle by simply holding their phone close to the door. Once in the vehicle, place the phone on the wireless charging pad to start the vehicle.
The seat is wrapped in Sensatec 2.0 synthetic leather, and the seat cushion and backrest are thickened from the 3 Series. The new car is also equipped with a panoramic sunroof and electric sun blinds, and the new car is also equipped with 3-zone automatic air conditioning and supports independent control of the rear exhaust zone. Optional Harman/Kardon high-end sound system with a total of 17 speakers with a total power of 535W through 360° surround sound.
In terms of safety configuration, the automatic driving assistance system Pro includes forward collision warning and emergency braking assistance, emergency stop assistance, speed limit recognition assistance, lane correction assistance, lane change blind zone warning, lane change assistance, traffic congestion assistance, assisted driving, etc. The Automatic Park Assist System Plus includes remote 3D parking images, 360° panoramic parking images, automatic parking in place, parking radar, 50-meter track reversing assistance, etc.
In terms of power, it is still a front-facing rear-drive model, and the BMW i3 is equipped with a high-nickel ternary lithium battery pack with a power of 70 kWh, and the cruising range under clTC standards reaches 526 kilometers. The BMW i3 eDrive 35L model has a maximum power of 210 kW, peak torque of 400 Nm, single motor drive, and accelerates from 0-100 km/h in 6.2 seconds. In addition to the traditional idle driving mode, the new car also provides a "single pedal" mode with strong kinetic energy recovery.
The suspension is a multi-link independent suspension behind the front double ball joint spring damping struts, the rear axle is equipped with adaptive air suspension, the BMW i3 is 44 mm lower than the 3 Series, and the front and rear wheels are wider.
The editor has something to say:
BMW is one of the earliest luxury brands involved in electric vehicles in the automotive circle, today's BMW i3 and the earlier launch of the BMW i3 is completely different, BMW is accelerating the full electrification, known as the future of the main domestic models of the whole series of all launched electric models. In fact, so far have not seen any competitive BMW pure electric model, even if the official description of the BMW i3 is in place, but it is always an oil to electricity, if bmw i3 today's product strength, in this market segment is not much competitive, and Tesla model3 than there is indeed a big gap, even with The Xiaopeng P7 and Weilai ET7 have a big gap.
BMW needs to face up to the status quo of inaction in electric vehicles, even if BMW still has strong technical strength, in the field of digital marketing and tram explosion, BMW is still a newcomer. Coming to the field of electric vehicles, bmw's "sports luxury" brand tone is not clear, so on the road of pure electricity, BMW is very helpless. As for the dynamic experience of the BMW i3, we will get the test drive to give everyone a report. (Photo: Source Network; Text: The Way of Knowing the Car, Wang Bin, Editor)