Fashionable and trendy appearance, uniquely recognizable sharp streamlined design. Photo courtesy of GAC Toyota
Introduce the "Fengyun Yuexiang" Zhixing interconnection service to realize remote interconnection of mobile phones. Photo courtesy of GAC Toyota
A surprising number - 11,000, which is the number of cumulative orders listed in the Fenglanda store for just over a month. Over 10,000 sales, for a new car, it is not easy.
In such a competitive compact SUV market, how is Fenglanda loved by so many consumers?
As the key to the rejuvenation of GAC Toyota's layout, Fenglanda has been comprehensively optimized in the five major areas of space, power, appearance, intelligent connection and safety, and has won the favor of the market with five core strengths.
The listing of Fenglanda not only brings consumers a new choice of higher quality, but also helps GAC Toyota achieve full coverage of multi-category mainstream SUV market segments, improve the "pyramid" layout of SUV products, and build a "million system" with high-quality growth.
1 Comprehensive advancement of strength Strong attack on the nascent market
For "Generation Z" consumers, "appearance" is an important factor to consider when buying a car, and a car must have a personality and cool appearance to meet their personalized needs.
In this regard, Feng Landa can be said to have read the "Z generation". The brilliant appearance of "out of the circle is dazzling" makes Fenglanda have its own aura: the uniquely recognizable sharp streamline design, the sharp LED headlights and the suspension LED combination taillights, the body posture and sports temperament, which are in line with the fashion expression of young people at present.
In addition, Fenglanda also offers a total of 7 bicycle colors and 4 dual car colors, including glazed gold, platinum pearl white and coral red, to meet the diverse needs of young consumers in an all-round way. Entering the car, the smart and spacious visual design of the sense of space, the steering wheel and gear lever wrapped in delicate leather, all show the urban SUV full of advanced sense.
In addition to the fashionable and advanced appearance, the practicality of the "show outside the wisdom" is more exciting. Li Nan, a consumer who has recently received a newborn, bought a Fenglanda, and it is the oversized ride and storage space that attracts her. Thanks to the back head space of up to 775 mm and the adjustable angle rear seat, Li Nan can easily get on and off the car with the baby, and the riding comfort brought by the large space makes her very satisfied.
What makes her even happier is that the Fenglanda trunk has a volume of 438L, which can easily hold 4 22-inch and 2 24-inch cabin cases, and the stroller is also easily included, making her look forward to the time of driving the whole family. Feng Landa also carefully designed a very low trunk with a height of 720 mm above the ground, so that she will not be in a hurry when holding the baby and carrying her belongings.
What reassures family consumers like Li Nan is that Fenglanda is equipped with Toyota Safety Sense Safety Suit, which includes PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assist system and AHB automatic adjustment high beam system, and the whole series is equipped with 7 or more SRS airbags, which is safer and fully protects the safety of her and her family.
In addition to meeting the needs of the car in the family life scene, Fenglanda also has a handsome "contrast cute". The TNGA 2.0L Dynamic Force Engine delivers a maximum power of 126kW, excellent road driving performance, combined with the model's usual low center of gravity, wide body, high rigid body design, for young people to bring full driving pleasure. Similarly, NEDC only needs 5.7L of oil to drive 100km, which is also enough for young people to create a good price-performance ratio.
The characteristics of this series of products are both exquisite and unique, accurately poking at the demand point of today's young consumers, which is why Fenglanda can break through the siege and still stand out from many competitors as a "back wave".
2 Anchoring rejuvenation leads a new round of market change
As car consumers become younger and younger, the "Z generation" can be described as a representative of the new generation of consumer groups, they dare to play, can play, and are more willing to pay for intelligence and personality. Only by accurately stepping on their needs and designing products that suit them can they gain market favor.
As a "back wave" model, Fenglanda's hot sales are precisely the "quasi-heart" of the SUV market, which is built for the new generation of energetic people and young family users, and comprehensively upgraded in intelligent technology.
For Zhang Chao, a consumer whose mobile phone does not leave his hand, his demand for "online" is "all the time". Fenglanda's intelligent network service makes him shine: it can support HiCar/Carplay/Carlife a variety of smart phones, online navigation, online video and audio, "Hello Xiaoyue" intelligent assistant, car home interconnection, life services, Bluetooth music and many other functions can be realized, so that he can surf the Internet all the time, and enjoy music and movies in the car.
What surprised him even more was that Fenglanda introduced the "Fengyun Yuexiang" Zhixing interconnection service to realize the remote control of the mobile phone to the vehicle, and also equipped with intelligent keyless entry system, which was enough for him to take only a mobile phone out, which made him feel relaxed.
Not only that, the new car is also equipped with advanced high-value configurations such as driver's seat power seats, PVM panoramic monitoring system, intelligent dual-cycle automatic air conditioning, and one-button start, which are all intelligent details designed for consumers like Zhang Chao.
The demand of "Generation Z" young people for product intelligence lies in "understanding me". This also means that Fenglanda has created the products that understand them best with its strong advanced product strength, so that it can occupy the market competition opportunity in such a fiercely competitive compact SUV market, be loved by many young consumers, and lead a new round of young market reform.
3 Pulse consumption trend committed to building a "million system"
According to relevant statistics, the post-90s generation has become the main body of automobile consumption, and the importance of the layout of the young market is self-evident.
In 2009, GAC Toyota introduced its first SUV, the Highlander. After more than 12 years of product accumulation, GAC Toyota has gradually formed a high-value SUV gene led by "the world's leading TNGA architecture + Toyota's advanced hybrid technology + Toyota's high QDR gene" as the core, and constantly refreshed the new height of each product in its respective market segments.
So far, the GAC Toyota SUV family has established a "pyramid" layout of SUV high-value products with Highlander as the leader, Veranda and Weisa as the backbone, and Fenglanda and C-HR as the base plate, so as to further meet the diversified needs of users and strongly lead the high-quality growth of GAC Toyota.
It is believed that the arrival of Fenglanda will further help GAC Toyota penetrate the sinking market, develop base disc customers, and provide a strong impetus for building a more solid million system. Author: Gong Qianshu