Since Ford China released the new business development plan of "Ford China 2.0", the launch speed of a series of new models of the Ford brand localization has accelerated significantly. This rhythm not only reflects Ford's insistence on deepening the Chinese market, but also reveals its sensitivity to keep up with the trend of consumption upgrading in the Chinese auto market.
On April 13, Changan Ford's new generation of Mondeo was officially launched. As the flagship B-class car of the Ford brand, this product, which embodies the century-old Ford's world-leading technology and superior resources, provides a "more brilliant choice" for the consumer market at the time of the change of old and new.
Product as the guideline, quality as the key
Since entering the Chinese market, Mondeo has always insisted on presenting its gathered sincerity to Chinese users in an "unlimited" way: on the basis of "leapfrog satisfaction", adhering to the concept of "product as the program, quality as the key", interpreting the underlying manufacturing value of Ford's flagship model in multiple dimensions.
In terms of design, the new generation of Mondeo adopts a new design language of "potential energy aesthetics", combined with a four-door coupe dynamic shape, streamlined back roof combined with 0.293Cd ultra-low wind resistance, giving users a sports visual experience of "breaking the wind and moving forward".
In terms of size, the new generation of Mondeo is 4935*1875*1500mm in length, width and height, matching the ultra-long wheelbase of 2945mm, keeping the interior space at the leading level in the same class. Moreover, the new generation of Mondeo trunk volume up to 520L, so that the vehicle use scenario has been further extended.
In terms of power, the new generation of Mondeo is equipped with Ford's fourth-generation EcoBoost 2.0T engine + 8AT gold powertrain, 0-100km/h acceleration of 6.5 seconds, equipped with standard/energy-saving/sport three driving modes, while ensuring fuel economy, feedback to the user's high-performance dynamic performance; in terms of control, in order to optimize vehicle stability and driving smoothness, the new generation of Mondeo has made deep improvements to the chassis and body structure. The use of lightweight aluminum alloy under the control arm and reduced steering force at parking and low speeds allow the Mondeo, which is nearly 5 meters long, to be at ease in its travels.
In terms of driving experience, the new generation of Mondeo is equipped with the second generation of AAR enhanced "Blue Shield" intelligent Xinfeng system, using HE micron-level high-efficiency activated carbon filter, filtration efficiency of more than 95%, sitting in the car, always enjoy the fresh air of the forest oxygen bar. In order to take safety protection to a higher dimension, the new generation of Mondeo adopts a high-safety cage body design, and the key parts are made of 1700Mpa ultra-high-strength material, and are also equipped with 7 airbags. Thanks to the addition of the active bouncing hood, pedestrian safety can be more effectively protected.
Insight into new trends in consumption, linking the new era of smart cars
The emergence of the new generation of Mondeo, in addition to carrying the strength of the previous products and further renewing on this basis, more reflects the insight and wisdom of Changan Ford on the new trend of consumption. Therefore, from the new generation of Mondeo, we can see the use value brought by its deep link with the new era of car use.
Specifically, in order to bring users a cutting-edge intelligent car experience, the new generation of Mondeo based on Ford's FNV intelligent interconnection network architecture is equipped with a 1.1-meter ultra-wide area HD giant screen, including a 12.3-inch full-color digital LCD dashboard and a 27-inch large 4K central control screen, which can be freely switched between the split screen and the whole screen during the use of the car, and realize the collaborative operation of the main and passenger drivers on the vehicle functions.
The SYNC+ 2.0 intelligent interconnection system equipped with the new car integrates advanced Baidu artificial intelligence technology and built-in rich Internet application software, supporting multi-dimensional interaction methods such as multi-touch, AI voice recognition, gesture control, and facial recognition, making the operation more convenient. At the same time, combined with Ford's world's first visual virtual artificial intelligence assistant VPA Zhixing partner, as well as the vehicle's global OTA capabilities, you can continuously learn the preferences of car owners and "understand" the various needs of users in seconds.
In terms of intelligent driving assistance, the new generation of Mondeo is equipped with up to 18 functions of the Ford Co-Pilot360 Intelligent Driving Assistance System, including Ford's world's first L2-level active driving assistance function BlueCruise, which can effectively alleviate long-term driving fatigue; the industry's first mass-produced V2I vehicle-to-road coordination system, access to the urban intelligent transportation system, so that drivers can see the road ahead in advance and alleviate anxiety about unknown road conditions.
User thinking in the era of stock competition
When the new generation of Mondeo was listed, Changan Ford officially launched the "after-sales original parts lifetime warranty" service, since April 13, users in Changan Ford authorized dealers to buy and repair the installation of original parts (including insurance claim parts), in the case of meeting certain conditions, the owner enjoys the right to lifelong quality warranty.
Parts cover engines, transmissions, displays, air conditioning systems, glass, mirrors, grilles, condensers, etc., effectively reducing the cost of the user's later use of the car. It is worth mentioning that the "after-sales original parts lifetime warranty" service launched this time covers all models of Changan Ford, allowing car owners to easily bid farewell to "warranty expiration" and making the quality of the car more secure.
Prior to this, adhering to the service concept of "hospitality as a friend, customer-centric", Changan Ford launched the "four hearts" service commitment and "three major" guarantees, consumers can not only experience the whole process of "rest assured", "peace of mind", "comfortable" and "intimate", but also get the "authenticity guarantee", "professional guarantee" and "quality assurance" three guarantees.
From the "four hearts" service, to the "three major" guarantees, and then to the "after-sales original parts lifetime warranty" service, these will be the "hospitality as a friend" concept into every detail of the whole life cycle of consumer cars, which is not only the embodiment of Changan Ford's user thinking in the context of the era of stock competition, but also the construction of a system that can support the sustainable development of enterprises. Therefore, it can be inferred that the new generation of Mondeo, which has been fully renovated, will achieve the "more brilliant Ford sedan flagship" with comprehensive products and experience.