As Ford's flagship sedan, the Mondeo was once a benchmark model in the B-segment market and has a good brand influence. The new generation of Mondeo was officially listed on April 13, with an official guidance price of 159,800 to 216,800 yuan. I don't know if you are familiar with the Ford EVOS that has been listed, but you can see some similarities in the new generation of Mondeo, which is re-launched with a more avant-garde design, and the whole series is equipped with a 2.0T+8AT power system as standard. Is the new car a more valuable option for the B-class market?
Destined to be a sales star in the B-class market?
As the big brother of the once B-class market, can the replacement model firmly grasp the baton and reach the peak of sales? The answer is yes. The top-end model of the new car is less than 220,000 yuan, which is the same price as the price of the middle-equipped model in the same level. The top model of the new generation of Mondeo is equipped with the famous Danish B&O brand audio, panoramic electric sunroof and ford Co-Pilot360 intelligent driving assistance system with up to 18 intelligent driving assistance functions.
In addition, people like to call the entry-level version of a model "cai version", and the new generation of Mondeo seems to break this stereotype. Its entry-level model is priced at less than 160,000 yuan, equipped with a 2.0T+8AT power system, while the entry-level version of the same level of models is mostly 1.5T+CVT power system, and it has to be said that the new generation of Mondeo is full of sincerity.
The price is not high, but the product is strong?
Before the official launch of the new generation of Mondeo, everyone is already familiar with the design of this extremely hot model, and the dynamic shape of the four-door coupe is very in line with the aesthetics of domestic consumers. The length, width and height of the new car are 4935/1875/1500mm, the wheelbase is 2945mm, the interior is spacious enough, the seating space can be described as luxurious, the B&O audio greatly improves the texture of the cockpit, and the trunk volume of up to 520L also makes daily travel more comfortable. The new car is also equipped with the second generation of AAR enhanced "Blue Shield" intelligent Xinfeng system, using HE micron-level high-efficiency activated carbon filter, filtration efficiency of more than 95%, when you sit in the car, you can always feel the forest oxygen bar level fresh air.
In addition to the avant-garde design and leapfrogging spatial performance, the outstanding advantages of the new generation of Mondeo are based on The Ford FNV intelligent interconnection network architecture, with smart cockpit and intelligent driving capabilities, and the ability to fully utilize the vehicle's global OTA capabilities. The 1.1-meter high-definition giant screen in the car is more futuristic, and it also has the SYNC+ 2.0 Intelligent Travel interconnection system of the virtual artificial intelligent travel partner VPA that understands the user's needs, and the Ford Co-Pilot360 intelligent driving assistance system that can alleviate driving pressure.
summary
The new generation of Mondeo not only refreshes the product standards of models of the same class, but also stands out with high cost performance. It is worth mentioning that when the new generation of Mondeo is listed, it launched a maximum of nearly 20,000 yuan of gifts, including a maximum of 5,000 yuan replacement benefits, a 24-phase "0" interest rate car purchase financial policy, a 5-year / 140,000-kilometer vehicle warranty, etc., full of sincerity.
Although the domestic car market competition is very fierce, but the new generation of Mondeo seems to have opened up a "condition" that people cannot refuse, becoming a car that everyone must consider before buying a car, I believe that the new car can get more consumers' favor with high cost performance and strong product power, and return to the peak of sales.
(Author: Dai Jun)