With the gradual advent of the new energy era, a series of words such as "overtaking in curves" and "high-end upwards" have been listened to countless times, and almost every car company is moving towards this goal. Therefore, in addition to the high-end brands of the new forces of "Wei, Small and Rational", the old domestic car companies have also adopted the establishment of new brands, the replacement of new car logos, and the launch of new models.
For example, Polar Fox, Aian, etc., and the domestic three major carriages Chang'an, great wall, Geely's high-end new energy brands are late but late, the current salon, extreme krypton, Avita have been unveiled, extreme krypton is a step faster has begun to deliver the first model, so can these three high-end new energy brands break the game successfully?
salon
The speed of new brands launched by Great Wall Motors in recent years can not be described as fast, Wei brand, Euler, tank one after another, in the road to create differentiation, personalization "have a lot of fun". At this Guangzhou Auto Show, the high-end new energy brand under Great Wall Motors also came out of the sky, named: Sharon Automobile.
The first model mech dragon is also officially released, in terms of appearance, the car as its name uses a very angular hard line to create, the design elements are very many and complex, the front face looks a little bit of the taste of the god of war GTR. The rear of the car is also full of combat, the lifting electric tail is matched with the popular through-type taillight group, and a bit of a hatchback effect, the sports car is visually appropriate.
In terms of power, the new car is equipped with a front and rear permanent magnet motor, the maximum power is 400KW, the peak torque: 750N·m, and with the 115 kWh Dayu battery pack, the maximum cruising range under CLTC conditions is 802KM, and the acceleration of 100 kilometers takes only 3.7 seconds.
Avita
Compared with the Great Wall and Geely, Changan Automobile has launched many high-end brands, while Changan has only launched the UNI high-end series, and the overall pace is relatively slow. As the saying goes, good food is not afraid of late, and finally Changan's high-end new energy brand has also come - Avita Motors.
Avita Auto can be said to be a brand born with a golden key, created by the intelligent electric network CHN platform co-created by Changan Automobile, Ningde Times and Huawei, which are basically the top players in their respective fields. Avita Automobile is bound to integrate their respective advantages, Changan is responsible for vehicle design, development and manufacturing, CATL is obviously responsible for energy solutions and Huawei is naturally an interconnected ecological application.
Avita's first model, Avita 11, is finally officially unveiled, the overall design is not as tough as the salon car, using a more simple and rounded shape, but the front face and tail shape are also very characteristic, and the recognition performance is good. In terms of power, Avita 11 has a cruising range of more than 700km and accelerates in less than 4 seconds from 100km/h2, and also has a high-voltage fast charge of 200KW+ and a 400tops computing power.
Extreme Krypton
Extreme Kr Automobile is the first high-end new energy brand launched by Geely in the three major domestic carriages of Changan, Great Wall and Geely, and has begun the delivery of the first model 001, which is much faster than Sharon and Avita.
When the Krypton 001 was officially launched, it was really on fire. Elegant hunting coupe style, the three-electric system is also very high, the dual motor makes the pole Kr 001 100 km acceleration of 3.8 seconds, while the highest is also equipped with a 100 degree battery, the dual motor version of the NEDC also reached 606km. The rest of the luxury configuration does not need to be enumerated too much, the price after the state subsidy: 280,100-360,000 yuan.
Who can break the game and succeed?
As the three major domestic independent brands in the traditional automobile era, Changan, Great Wall, and Geely, in the face of the advent of the new energy era, they naturally want to "overtake in curves" and "high-end upwards", so it is already a routine operation to create a new high-end new energy brand, and it is also a very fast way.
For the success of breaking the new energy vehicle market, it is obvious that it is not only the need for brand image building, user operation, etc., but also the sales performance to explain all the problems. Cars that can't be sold, exaggerated to heaven are equal to zero. So from this point of view to the existing news, the first model of Sharon Car Mech Dragon, from the design is obviously too personalized, such a shape must belong to the minority, so this appearance once the appearance of the polarization is serious, unique design style, not necessarily in line with popular taste.
In addition to the niche design style. At present, the price of the limited edition is: 488,000 yuan, such a price is indeed worthy of the word "high-end", and the limited play is also deeply rooted in the traditional craftsmanship of Great Wall Motors, so no matter how to look at the first model of the mecha dragon is not a volume of models, more like a pioneering work to enhance the brand style.
Chang'an's Avita, this "good meal" incense is not fragrant still have to draw a question mark, although there is Chang'an, Huawei, Ningde era to do endorsement, but the appearance of Avita 11, perhaps Chang'an in recent years to design to raise the consumer's vision, the value of the face is not very amazing feeling.
Finally, Extreme Krypton Automobile, when the extreme Krypton Automobile was first launched, Xiaobian discussed it, and Geely's action of launching Extreme Krypton this time is obviously very fast, and there is a sense of imminent danger. Sure enough, although it was officially launched when it was fired, the follow-up moths continued, and even after the delivery, there were many basic problems, such as car navigation and other problems that could not be used, which obviously should not appear on a pole krypton with geely as an endorsement, or too hurried.
Write at the end
From the current point of view, these high-end new energy brands do not have a particularly stunning, significantly leading feeling. And you can see that the performance of several cars is actually not much different, due to the arrival of electrification, so that the performance has become cheaper, the technical threshold is lower. So the performance dimension in the future can not absolutely measure the high or low end, you have everyone has, the difference is not much.
Although software-defined cars do not sound very pragmatic, for new energy vehicles with very serious performance homogenization, only intelligence is the place to open the gap. Therefore, whether these three cars can break the game in the future depends on whether the performance of intelligence can make people feel amazing.