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Introduction
Compared to supercars and luxury cars, SUVs may be the favorite of the rich.
Author 丨 Deng Yongtuo
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
Recently, Ferrari officially released a new car preview on the official website, combined with the previous road test spy photos, this official new car may be the first Ferrari SUV model that has been speculated by the outside world for a long time - Purosangue, after experiencing many hidden answers, Ferrari finally opened a new door in the SUV market.
However, the information in the trailer released this time is very limited, but some interesting details can still be found. This new Prancing Horse model uses split headlights, the overall outline of the lights is similar to the SF90, and the interior is also designed with a slender LED light strip. The front face is more complex, and the exaggerated aerodynamic components outline the fierce style, and even have a sense of evil.
Ferrari officials did not release the full picture of the car, but from the previous suspected leaked photos of the car, this new Ferrari car uses an oversized grille, and the sides are also designed with exaggerated air ducts. Among them, the side profile, the wheel arch and side sill have black overlays, five-spoke spoke design, carved waist line and aerodynamic roof line, and the low-lying sports style also highlights the speed and power of ferrari.
Many Ferrari family design elements can still be found in the rear, and the taillight design in the same style as the 296 GTB just launched last year, the trunk lid with a ducktail shape and the rear surround with bilateral four-way exhaust pipes and a huge diffuser, people can see at a glance that this is a Ferrari model. It is worth mentioning that in order to pursue the ultimate aerodynamic design, it can be seen that the spoiler is also equipped above the trunk.
In terms of power, Ferrari officials did not provide any hints, and the V6 hybrid, V8 hybrid or V12 naturally aspirated engine currently used in the model on sale may appear on this car. According to Ferrari's custom, the more aggressive and track-oriented version will not be absent and will push the car to new heights in performance.
Ferrari did not indicate that this is a traditional SUV, in the style of a Ferrari, which may be a four-door sports car with a slightly elevated chassis, and may be named FUV (Ferrari Utility Vehicle), a Ferrari-style utility vehicle, in terms of model positioning.
Although Ferrari did not directly state its position, it is clear that this is aimed at the SUV market. In the ultra-luxury SUV camp, the competition has entered a white-hot stage. As an old sports car brand in Europe, Porsche became the first luxury brand to eat the big crab in the SUV market, Cayenne not only increased Porsche sales, but also successfully reversed the decline of the brand, leading Porsche to a new height.
Since then, ultra-luxury brands Bentley and Rolls-Royce have launched their own SUV models, the Bentayga and Cullinan. In the supercar brand camp, Maserati Levante, Lamborghini Urus, Aston Martin DBX have also appeared, and each brand has its own way in the SUV market.
If the reason behind the discussion is not only that SUV models can further show brand characteristics and styles, nor can SUV models better show brand technology and image, but more importantly, SUV models have better sales and profits.
Take Lamborghini, for example. Global deliveries in 2021 were 8,405 units, up 13% year-over-year, with more than half of Urus deliveries reaching 5,021 units. Affected by the dividends brought by the increase in sales, the company's turnover in 2021 was a record high of 1.95 billion euros, an increase of 19% compared with 2020; operating income was 393 million euros, an increase of 49%; operating margin reached 20.2%, more than doubled compared with 2018, such profitability basically caught up with the luxury industry, of course, it is true.
Today, the Urus is Lamborghini's most successful and best-selling model, with more than 16,000 vehicles delivered to owners around the world in the more than four years since its release, 85% of whom are new users who buy Lamborghini for the first time. In 2021, nearly 500 users in the Chinese market alone will choose this Lamborghini super SUV model.
Supercar brands that also rely on SUV models to achieve a surge in sales are Aston Martin, whose global sales reached 6,178 units in 2021, an increase of 82% year-on-year, of which the SUV model DBX is the most popular model, with more than 3,000 deliveries, accounting for about 1/5 of the global ultra-luxury SUV market.
Thanks to the Chinese market's hot pursuit of SUVs, Martin's sales in China last year increased by 206% year-on-year, and Aston Martin's annual sales in the Asia-Pacific region reached a record 1,815 units, accounting for about 30% of its global sales. The launch of DBX has also made Aston Martin the third best-selling ultra-luxury car brand in China.
Today, with the support of sales, Martin is constantly expanding new models in the DBX car series. In addition to a new entry-level power version, dbX STRAIGHT-SIX, equipped with a 3.0T straight-six engine, a top-of-the-line performance version, the DBX707, has a maximum power of 707 horsepower, a maximum torque of 899 Nm, and a maximum speed of 306 km/h. Such a product layout can not help but show Aston Martin's confidence in the SUV market.
Maserati, which is counting further a few, is now deeply deployed in the SUV market. After the Levante received wide acclaim, Maserati's second SUV model, the Gregare, was also officially unveiled this week. The new car is based on the Maserati Giorgio platform, positioned in a new luxury mid-size SUV, which will compete directly with the Porsche Macan in the future to further develop the brand segment.
According to the model plan, Maserati Giorgio will have a fuel version and a pure electric version, and the early Maserati Grecalle will focus on the fuel version, and launch four configuration models covering gt;GT version, Modena version, high-performance Trofeo version and Prima Serie's first limited edition. The Grecale Folgore pure electric version will be launched in the second half of next year, which is also the first pure electric model launched in the history of the Maserati brand.
With so many brands as a proof, ferrari is also very popular for the SUV market. Ferrari said the new model will be released in the second half of this year, but as a latecomer, there is also Lotus who is eyeing this cake.
Code-named Type 132 Lotus's new pure electric SUV will be officially released at the end of this month, it seems that the competition in this market is becoming more and more fierce, SUV has become a super luxury brand of the feast, perhaps because compared to the supercar and luxury cars, suVs are the favorite of the rich.
| Deng Yongtuo |
Not a big problem, there is no fear of cars.