A few days ago, Aston Martin unveiled a new corporate strategy, "Racing Green". According to the strategy, By 2039, Aston Martin will be carbon neutral across the manufacturing and supply chain.
According to the strategic content, Aston Martin also clarified the time node of electrification transformation. Specifically, the brand's first plug-in hybrid model, the Valhalla, will be officially delivered in early 2024; in 2025, the brand will launch its first all-electric model; and in 2026, Aston Martin will make all of its new models available in plug-in hybrid or all-electric versions.
In addition, Aston Martin also said that by 2030, all of its GT sports cars and SUVs will achieve zero emissions.
For the future development of fuel models that have attracted much attention, although there is no detail in this strategy, from the perspective of planning, Aston Martin will not completely abandon the production of fuel vehicles, and in supercars, there will still be fuel vehicles.
According to a statement released in 2021 by Aston Martin CEO Tobias Moers, by 2030, Aston Martin still has 5% of its production distributed to fuel models, of course, this part of the model will be used entirely on the track, there will be no street version. This also means that the GT sports cars and SUVs mentioned in the aforementioned strategy will be able to be driven on the road in accordance with the law.
Looking back at 2020-2021, Aston Martin's operations in the UK have achieved 44% reductions in emissions and have been fully using renewable resources since 2019 at manufacturing plants in the UK. Next, Aston Martin will install 14,000 solar panels at its St Athan plant in the Wales region to meet 20% of its annual energy needs. Over the next three years, Aston Martin wants to avoid plastic packaging waste altogether and reduce water use by 15 percent, maximizing the use of sustainable materials for production.
Asston Martin, a 109-year-old veteran car company, has produced 109,000 new cars, and thankfully, 95% of them are still on the road. As the "Racing Green" strategy moves forward, soon, the historic sports car brand will be racing in the direction of electrification.