Recently, Dongfeng Honda e:NS1 pure electric SUV opened pre-sale, while the domestic Toyota bZ4X has been unveiled. All indications are that a number of new cars created by Japanese brands with pure electric platforms are about to be sold in the domestic market. So can these pure electric models stand firm like Japanese fuel models? Today, I will take you to look forward to it.
The current situation of Japanese electric vehicles
Before looking at these new models, let's take a look at the current status of Japanese pure electric models. At present, there are not many pure electric models in the Domestic Market, and almost one hand can be counted.
Toyota launched the pure electric version of the Yize and C-HR models, the Honda system has several models such as M-NV, VE-1, X-NV, etc., and Nissan has launched the Xuanyi electric version. These models, without exception, have a common feature, that is, the relatively simple electrification of the fuel version. Among them, the most worth mentioning is the GAC Toyota iA5, which is based on gaic AION S, and people who know a little bit about the car understand that this is completely a standard change car.
These Japanese pure electric models that are too close to fuel vehicles are indeed not successful in the market, taking the Toyota Yize E Jinqing and C-HR EV, which is already the top of the Sales in the Japanese pure electric vehicle models, but the annual sales of these two models together are only 2814 units. Although the ranking in the joint venture brand pure electric models is still passable, there is a gap of nearly 10 times compared with the top-ranked Volkswagen ID series, not to mention the comparison with the hot-selling models of its own brands.
Of course, the Japanese pure electric products currently released in China are not the original intention of Toyota Honda Nissan, but the major brands have not made timely efforts in the field of pure electricity, all of which are helpless in response to the domestic double integration policy. Therefore, a "reform" to create more competitive models is imperative.
A variety of new Japanese pure electric vehicles are about to land in the domestic market
So what are the new cars that will soon land on the domestic market in 2022? It's not much, but Honda, Toyota and Nissan are already in action.
Toyota bZ4X
Toyota brought the bZ4X, a new car based on the e-TNGA platform, positioning a pure electric mid-size SUV with a WLTC range of 500 kilometers. And FAW Toyota and GAC Toyota will start production.
The appearance of the Toyota bZ4X adopts the unified design concept of the Toyota family in recent years, with sharp lines and a strong sense of sculpture, reflecting a strong sense of light and shadow beauty.
The interior design of the vehicle is also in line with the latest concept, the maturity is also very high, after the replacement of the circular steering wheel, it is easier to be accepted by the majority of consumers, the full LCD dashboard and the large size of the central touch screen are very popular designs.
In terms of technology configuration, it will provide an in-vehicle intelligent ecosystem that meets the needs of Chinese consumers, with voice recognition functions, digital keys can perform operations such as locking, unlocking, starting and other operations through smart phones, and can be authorized between different smartphones, and the multimedia system and the "Toyota Safety Sence Security" auxiliary set can support OTA remote upgrades.
The vehicle adopts the most mainstream heat pump air conditioner at present, with seat heating, steering wheel heating, and radiant heaters under the front seats. The roof solar charging panel will be installed, and the annual solar power supply is expected to travel 1800 kilometers, the maximum power of DC charging is 150 kilowatts, and the 30 minutes are charged 80%.
In terms of power, the vehicle will be equipped with a single motor of 150 kilowatts. Previous information showed that the new car WLTC had a range of 500 kilometers. Charging to 80% takes 30 minutes, and the battery can still have 90% of its power reserve capacity after 10 years.
Honda e: NP1 Japanese e:NS1
Honda has also brought two new pure electric SUVs, namely Guangqi Honda e:NP1 and Dongfeng Honda e:NS1, of which e:NS1 has opened pre-sale, pre-priced 18-21 million yuan. As brother models, both new models are based on the "e:N Architecture F" platform, and the NEDC has a pure electric range of more than 500km.
Dongfeng Honda e: NS1
Both models use the new "e:N Design" design language to create, the overall shape is simple and sharp. The front face features a closed grille design common to electric vehicles, with the addition of the symbolic luminous "H" logo of the e:N series. The middle has added flying wing-style concave and convex details, and the overall is also in line with the new generation of fuel version of Binzhi.
GUANGQI Honda e: NP1
In terms of power, the new car motor will be available in two power versions, namely a low-power motor with a maximum power of 134 kW and a high-power motor with a maximum power of 150 kW. In terms of batteries, the new car is equipped with a high-density ternary lithium battery with a capacity of 68.8 kWh jointly developed by Honda and CATL.
Dongfeng Nissan Ariya
The new car is an electric crossover model based on the new power system of the new platform, and is expected to be launched domestically in 2022.
In terms of exterior design, Ariya highly restores the design concept of the concept car, and the shield front face design is very personal. The C-pillar features a crossover-style slipback design. The side lines of the body are smooth, and the prominent waist line makes the whole body look very powerful. The tail is designed with a penetrating LED taillight, which is very recognizable.
The interior design takes a minimalist style and has a strong technical atmosphere. And taking full advantage of Nissan's new electric vehicle platform, the vehicle has a flat floor, compact temperature control components, so that Nissan Aria has the most spacious interior space in its class.
At the same time, Nissan Ariya is equipped with ProPILOT 2.0 intelligent control pilot technology, ProPILOT remote intelligent control parking system and e-Pedal integrated intelligent control pedal. It is also equipped with Nissan safety barrier technology, including panoramic intelligent surveillance images, over-the-horizon collision warning system, pre-collision intelligent brakes, and automatic emergency braking of the rear wheels.
In terms of power, the new car is based on the latest power system platform, and the official said that the vehicle's 0-100 acceleration performance is 5.7 seconds. Nissan Ariya has a two-wheel drive version and a four-wheel drive version equipped with an e-4ORCE dual-motor all-wheel control system. The overseas version provides two kinds of battery packs, 63kWh and 87kWh, which can quickly charge 375km of cruising range in 30 minutes and cruising up to 610km.
The strength of the new Japanese car is geometric
The news that these models will be launched in China is quite a bit of "gun loading", ready to do a big job, so what is the product strength of the new car? Or should we first look at the product itself.
As a big automobile country, Japanese models have a lot of accumulation in both styling design and structural design, and these experiences can also be applied to electric models, so the overall quality of new cars is completely unafe. And after using the new pure electric platform, Japanese brands that are good at using space will certainly continue to maintain their advantages in this regard.
Therefore, for domestic consumers, durable leather, comfortable riding, and reasonable space will continue to become one of the characteristics of Japanese pure electric models. However, the fuel-saving impression left by Japanese fuel models on domestic consumers may no longer exist on these pure electric models.
In the fuel model, a tank of fuel than other models to run 50-100km is a very intuitive feeling, but through the current information, the mileage of these pure electric new cars is basically around 500-600km, most models on the market are the same level, so the impression of high economy of Japanese fuel vehicles may be completely worn out.
Chinese brands are fierce rivals
Since you want to share a piece of the domestic electric vehicle market, the competition with competitors must be faced, and the first is the Chinese brand model. When domestic consumers buy a pure electric model, the endurance is the most concerned place for most people, but in this regard, these Japanese brand new cars can not take advantage of a little.
Leaving aside the topic of who is more advanced in battery technology, from the perspective of mileage data alone, these Japanese new cars are generally around 500-600km, and models with a range of more than 600km for Chinese brands are not uncommon. Even if models with a range of more than 600km like the BYDHan EV will be slightly higher than the new cars of Japanese brands in terms of positioning and price, for consumers who care about mileage, they will definitely think that Chinese brand models are more cost-effective.
In addition, in the era of fuel vehicles, many consumers will feel that overseas brands are more mature in engine technology and other aspects, and in the era of electric vehicles, battery companies led by BYD and Ningde times have become the leaders in the electric vehicle industry, and the news of cooperation with international first-line automobile brands is also emerging, so in the hearts of domestic consumers, the impression of Japanese brand technology leadership has also been refreshed.
In addition to battery life and battery technology, another important factor affecting consumer decision-making is cost performance, which has always been the strength of independent brands. The current independent brand models are not satisfied with the richness of basic configurations, such as automatic driving, Internet of Vehicles and other high-tech configurations not only increased the popularity, but also for the use of domestic consumers to make adjustments.
And Tesla, the "big catfish"
Japanese brand new cars in the domestic market not only have to face the competition of their own brand models, but also have a super-large "catfish" to deal with, that is, Tesla.
In the past year's sales, Tesla's two domestic models ranked third and fifth among all electric vehicles, and in the top five, the price range of other models is lower than that of Tesla, which means that Tesla is still selling well even if the price is not low.
The existence of this "catfish" is something that any brand has to be wary of, because both independent brands and Japanese brands will definitely enter the price range of 200,000-300,000 yuan, which has to confront Tesla, and Tesla only needs to slightly reduce the price, which will attract a large wave of consumers.
In addition, Tesla will also launch a new entry-level model priced at less than 200,000 yuan in the next few years, if other brands can not have a strong enough product force to deal with, it will become extremely passive.
summary
Japanese fuel vehicles can have an important position in the domestic market, which is inseparable from its distinct selling points, but in the era of electric vehicles, these former advantages cannot be fully exerted, and even in many aspects have been caught up by independent brands. However, this can not completely deny the future of Japanese pure electric new cars, but as a latecomer to this market, you need to re-examine your own products to find the positioning of the market.
According to the "heat list" data of the e-car App, the popularity of Toyota's bZ4X model ranks 21st in the same level of competition, if you need more data, please check the e-car App.