The most concerned mid-size sedan at the moment is neither the Honda Accord nor the Toyota Camry, but the new generation of Mondeo. The reason for its high attention is not because of how high the appearance is, how rich the configuration is, how strong the power is, etc., but its pre-sale price of 159,800 yuan directly lowers the threshold of the joint venture medium-sized car to 160,000 yuan. More importantly, the low threshold does not sacrifice power and too much configuration, which can be described as full of sincerity.
And Changan Ford's move, but also made many netizens moved, even shocked, have bluntly said: the price is so low that beyond imagination, it seems that Changan Ford is really anxious, really want to regain the market share that has been lost.
But to be fair, can the new generation of Mondeo really stand out in a competitive market? Can it really be recognized by consumers today when oil prices are rising? Take a look at Mondeo's core selling points and the strengths and weaknesses with competing models.
The biggest selling point of the new generation of Mondeo must be its price, the pre-sale price range is 159,800-21.98 million yuan, which is 33,000 yuan lower than the threshold of the current model on sale (the price range of 1928-21.38 million yuan for the 2020 Mondeo), this huge price gap is easy to impress consumers, so when the new generation of Mondeo pre-sale price is announced, the whole network is almost all praised.
The second is the powertrain, the new generation of Mondeo series is equipped with a 2.0T four-cylinder engine, the maximum power of 238 horsepower, the peak torque of 376 Nm, the transmission system matches the 8-speed automatic transmission. In contrast, the current Mondeo for sale is only equipped with a 1.5T four-cylinder engine, with a maximum power of 182 horsepower, a peak torque of 243 Nm, and a transmission system matching a 6-speed automatic transmission. Both the displacement and power, as well as the gearbox, there are significant increases.
In addition, the new generation of Mondeo not only improves the power, but also improves the fuel economy, the cylinder head, cylinder block, oil pan of this engine are all made of aluminum alloy material, reducing the weight of the engine. Fusion in-cylinder direct injection, turbocharging and dual variable valves were also used to bring better fuel economy to the engine.
Under the WLTC working condition test, the comprehensive fuel consumption of the new generation of Mondeo is only 7.11L/100km, while the comprehensive fuel consumption of the previous generation of Mondeo 1.5T models is only 7.3L/100km under the NEDC working conditions, which shows that the improvement of engine technology and the upgrading of the gearbox can greatly improve fuel consumption. Of course, the actual situation has yet to be tested, and the consumer's impression of American cars has always been "oil tiger", resulting in Mondeo being very disadvantaged in this regard.
Then in terms of size, the new generation of Mondeo is 4935/1875/1500mm in length, 2945mm in wheelbase, 62mm more in length than the current model, 23mm in width, 30mm in height, and 95mm in wheelbase, which is a proper B+ class level. In the Chinese market, which is beautiful, Mondeo's promotion is undoubtedly in the "bullseye" of consumers.
Finally, in terms of interior, the new generation of Mondeo is equipped with a huge one-piece screen with a length of 1.1 meters, of which the LCD instrument panel is 12.3 inches and the multimedia display is 27 inches, which has a super visual impact. Compared with the interior of the current model, it is undoubtedly a comprehensive crush, compared with the same level of models, more is amazing, and the specific actual experience is also waiting for the test of the market.
As for the appearance, everyone has their own unique aesthetic, the professor is really not good to evaluate too much, because the current Mondeo "Martin face" shape is too classic, this generation has changed very much, there must be some people like, some people do not like. Controversy quickly drives up the attention of the product, which is a good thing for new cars.
However, some people say: don't stick to the rules, apply to bold innovation, the design of the new generation of Mondeo is very novel, very recognizable, very in line with the current aesthetic.
In terms of configuration, the entry-level model with a pre-price of 159,800 yuan is not shabby in configuration, but it is not rich, and the front and rear tire specifications are 235/55 R17, which are stronger than models of the same level.
In addition, it is equipped with 6 airbags, tire pressure display, full car seat belt untied reminder, reversing image, three driving modes, automatic parking, electric sunroof, keyless entry in the front row, keyless start, hidden electric door handle, remote start, active closing grid, 8-inch dashboard, rear seat ratio down, 13.2-inch central control large screen, multimedia voice system, 6 speaker audio, near and far LED headlights, one-key lifting of all windows, automatic air conditioning and rear air conditioning outlet, etc.
If you compare the honda accord, Toyota Camry and other entry-level model configurations, the new generation of Mondeo configuration is not bad, can fully meet the daily needs. However, for consumers, there is no great temptation, there is no 1.1 meter large screen, driver assistance system, electric seat and reversing radar and other configurations, and if you want to have these, you need to choose a sub-top model with a pre-price of 179,800 yuan.
Therefore, the main model of the new generation of Mondeo may be the second lowest - the 2022 EcoBoost 245 luxury model, and the lowest model is more to play a role in drainage, as well as to meet those who can't look at the A-class car and can't reach the B-class car.
If you could sum up the strengths of the new generation of Mondeo in one sentence, they would be affordable prices, excellent powertrains, a cross-sizing experience, and a luxurious interior atmosphere.
But will these advantages really bring Mondeo back to the top? The vertical comparison does improve significantly, but if the horizontal comparison, in fact, the advantage is not obvious, although the Mondeo guidance price is very low, but it can not stand the competitive model discount ah.
The same as the United States Buick Regal, the current terminal market discount of 40,000 yuan, 2.0T model landing price and the new generation of Mondeo is almost the same, and the configuration and power are not bad, so that consumers would rather choose the market test of Buick Regal, or consider the newly launched Mondeo?
In addition to Buick Regal, there is also Kia K5, the current price range of 161,800-20.58 million yuan, the terminal market discount of nearly 30,000 yuan, of which the 2.0T model price range of 19.58-20.58 million yuan, after the discount and the new generation of Mondeo sub-low-end model pre-price is similar.
At the same time, the configuration, size and power system of kia K5 are no less than mondeo, and in terms of word of mouth, Korean cars are more fuel-efficient and reliable than American cars. But despite this, the Kia K5 sold only 10,561 units last year, which shows that today's consumers will not pay for the cost performance.
The same is true of the Kia K5 peugeot 508L, which not only has an avant-garde and romantic styling design, but also a solid chassis tuning and excellent handling, which has been talked about by French fans. Moreover, its price is also very close to the people, the price range is only 159,700-224,700 yuan, and the terminal market is also preferential of 25,000 yuan.
The Peugeot 508L, which has excellent product power and super cost performance, should have sold well, but in fact, the Peugeot 508L only sold 8791 units last year, which is not as high as other popular models in half a month. This also shows that today's consumers do not choose you because of the high cost performance, they pay more attention to the actual word of mouth, brand effect, etc., which is why the Honda Accord and Toyota Camry sell well.
In addition, Accord and Camry can be favored by the majority of consumers, in large part because they have low maintenance costs, in addition to their own low fuel consumption, cheap maintenance, plus No. 92 gasoline can be maintained, in today's oil prices continue to rise, is undoubtedly the most advantageous.
And like Buick Regal, Volkswagen Maiteng and other 2.0T models, although the power is excellent, but the fuel consumption is not low, plus they all need to add No. 95 gasoline, focusing on economic and practical home users generally rarely consider. However, the new generation of Mondeo may have an advantage in this regard, because it only needs to add 92 gasoline, which is relatively rare in the 2.0T engine.
After a brief analysis, do you think the new generation of Mondeo can have a place in the mid-size sedan market? At present, the current Mondeo has only sold 11,904 units last year, which is basically at the bottom level in the mid-size sedan, and the reason for its poor sales is mainly due to the backward product strength. And now after the new generation, all aspects have been upgraded, the price has been compromised, the size has become larger, the power has been enhanced, if it is not sold well, it can only be said that Chinese consumers are too difficult to serve.