On March 23, according to the official announcement of Ideal Automobile, affected by the continuous sharp rise in upstream raw materials, from April 1, 2022, Ideal Automobile will adjust the selling price of Ideal ONE (Inquiry Reserve Price |ChachaChaft), and the national unified retail price will be raised from the current 338,000 yuan to 349,800 yuan.
At that time, the price of the ideal ONE will rise by 11,800, effective from 00:00 on April 1, 2022. Previously, users who paid deposits through the Ideal Car App, Ideal Auto's official website and Ideal Auto Retail Center were not affected by this price adjustment.
This is also another new car-making force that adjusts the price after the price increase of brands such as Xiaopeng, Weima and Nezha. The ideal ONE as a range extender hybrid model, the capacity of the battery pack is only 40.5kWh, the increase has exceeded 10,000 yuan, enough to see that the price of upstream raw materials is still rising.
So far, nearly 20 car companies, including Tesla, have announced price increases on 40 models, making the "waiting party" a leek.
Netizen Comments:
Wait the party will always just wait, never buy.
Who cried... The party did not expect to lose one day.
This wave of "price increases" is menacing, will you still buy new energy vehicles?
On March 20, WM Motor continued to adjust the price of the models on sale, and the price increase after the comprehensive subsidy ranged from 7,000 to 26,000 yuan. This is the second time in just 20 days that WM has adjusted the price of its models.
This phenomenon is not unique to Weima, Tesla has also raised the price three times in a week.
According to the incomplete statistics of the Southern Daily reporter, in just 3 months this year, 15 car companies have announced the price increase of their new energy models, ranging from 3,000 yuan to 26,000 yuan, covering dozens of mainstream new energy models such as Tesla Model 3, Model Y, Xiaopeng P7, P5, and Zero Run C11.
What is the reason why car companies that do not easily "say rise" have raised the price of models so frequently?
The main reason behind this is the rise in costs! After the prices of lithium, cobalt, nickel and other materials have taken turns to "soar", they have not peaked! Taking the power battery material lithium carbonate as an example, the average price in recent days once exceeded 500,000 yuan / ton, an increase of more than 900% in the past year.
So, will this wave of "price increases" of new energy vehicles affect the accelerated penetration of the new energy vehicle market? Is it a wait-and-see for consumers?
The price increase is coming!
Start a day late, pay tens of thousands more
The most ferocious of this wave of "price increases" is undoubtedly Tesla. In just one week, Tesla's price has increased three times!
On March 17, Tesla's official website showed that the basic price of the Model Y rear-wheel drive version was raised by 15,060 yuan to 316,900 yuan. The last price increase, only 5 days ago, the price of the Model 3 high-performance version was adjusted to 367,900 yuan, up 18,000 yuan; the tesla Model Y long-endurance version price was 375,900 yuan, up 18,000 yuan; the high-performance version was 417,900 yuan, up 20,000 yuan.
Photo / Tesla official website
Behind Tesla's price increase is the tip of the iceberg of this year's "price increase tide" of new energy vehicles. Zero-run, Euler, Nezha, BYD, Xiaopeng, Feifan, Extreme Krypton, SAIC Roewe, SAIC-GM-Wuling and other new energy models have also announced price increases.
On March 21, the price of Xiaopeng's models before subsidies was raised by 10,100-20,000 yuan. In fact, in January, Xiaopeng has risen in price a wave, Xiaopeng P7 series rose 4300-5900 yuan, P5 series rose 4800-5400 yuan, G3i all series rose 4800-5400 yuan.
On March 19, Euler officially announced that it will raise the price of the 2022 Euler Good Cat (including GT version) models, ranging from 6,000-7,000 yuan. On March 17, Nezha Automobile adjusted the price of the models on sale, ranging from 3,000 to 5,000 yuan, due to the increase in the price of upstream raw materials and the tight supply of supply chain.
On March 16, BYD officially adjusted the official guidance price of its dynasty network and ocean network related new energy models, which was raised by 3,000-6,000 yuan, due to the sharp increase in raw material prices.
Can't hold back!
Raw materials for new energy vehicles have skyrocketed
Why are new energy vehicles rising in price?
The key reason is that upstream raw materials continue to rise, supply chains are tight, and cost pressures are greater.
Since 2022, the prices of lithium, cobalt, nickel and other materials upstream of the new energy vehicle supply chain have been in a state of rapid rise. Recently, the average price of battery-grade lithium carbonate exceeded 500,000 yuan / ton, an increase of 900% over the beginning of 2021, and the same price of nickel has soared.
This also makes it difficult for many new energy vehicle companies to bear the cost pressure, and even "sell one and lose one". Euler brand CEO Dong Yudong previously said that its two hot-selling models, Euler Black Cat and White Cat, due to the sharp rise in raw materials, the average loss of a car has exceeded 10,000 yuan, and it has stopped taking orders, has not stopped production, and is actively seeking solutions. At the same time, affected by the shortage of chips, the delivery cycle of Euler black cats and white cats has been lengthening.
In order to control the disorderly rise of raw materials! On March 18, the Ministry of Industry and Information Technology clearly proposed that the power battery of new energy vehicles is facing the pressure of lithium, cobalt and nickel and other ore resource guarantees and price increases, and it is necessary to improve the ability to guarantee key resources such as lithium, cobalt and nickel. Upstream and downstream enterprises in the industrial chain should strengthen the docking of supply and demand, work together to form a long-term and stable strategic cooperative relationship, jointly guide the rational return of lithium salt prices, increase efforts to ensure market supply, and better support the healthy development of strategic emerging industries such as new energy vehicles in the mainland.
Prior to this, Zeng Yuqun, chairman of the Ningde era, also called for the current severe supply and demand situation of lithium resources, the development of the industry is facing challenges, we should accelerate the exploration and development of domestic lithium resources, ensure the safety of the supply chain, and strengthen independent innovation and scientific and technological research, and improve the level of efficient utilization of resource recycling.
The threshold is raised
Will it "regurgitate" the market?
So, does this wave of "price increases" continue to raise its consumption threshold and affect terminal sales?
Judging from the data, the ferocious "price increase tide" has not affected terminal sales for the time being, and the production and sales of new energy vehicles still maintain a high-speed growth trend.
According to data from the China Automobile Association, production and sales of new energy vehicles reached 368,000 units and 334,000 units respectively in February, down 18.6% and 22.7% month-on-month, and 2.0 times and 1.8 times year-on-year. From January to February, new energy vehicles produced and sold 820,000 units and 765,000 units, up 1.6 times and 1.5 times year-on-year.
From the perspective of terminal demand, the new energy brands that announced the price increase this time seem to have the confidence of "price increase". BYD continues to consolidate the position of its own brand new energy leader with pure electric and plug-and-mix two-wheel drive, leading the new energy market with retail sales of 866692 vehicles, an increase of 751.3% year-on-year, accounting for 31.8% of the market share, that is to say, almost every 3 new energy vehicles sold are from BYD.
SAIC-GM-Wuling ranked second with 28,713 vehicle sales, up 48.4% year-on-year and 10.5% market share, while Tesla sold 23,200 vehicles in February, up 26.7% year-on-year. Geely, Chery, GAC Aean and other independent brands are still among the best, firmly occupying the head position.
At the same time, ideal, Nezha, Xiaopeng all performed better in sales, ideal February sales of 8414 vehicles, an increase of 265.8%; Nezha sales of 7117 vehicles, an increase of 255.5% year-on-year, Xiaopeng sales of 6225 vehicles, an increase of 180.0% year-on-year, and zero run as the second echelon of the new car-making force, monthly sales soared 10 times year-on-year.
Under the pressure of new energy vehicles, the association estimates that the wholesale demand for new energy vehicles in 2022 will be about 5.5 million, which is still optimistic. Cui Dongshu, secretary general of the Association, said that the recognition of the new energy market by domestic consumers has increased significantly, and the policy subsidies are stable, which will inevitably promote the total sales of new energy vehicles in China in 2022 and continue to maintain the leading position of more than 50% of the world's super share.
Source | Ideal car, Southern Plus
This issue is edited by Jiang Peipei