Since the new retail was proposed, it can be said that it has been supported by many enterprises. And in the past period of time, new retail development speed can be said to be very fast because of the development of the Internet. Especially for the current fresh supermarket, it can be said that it has achieved quite good development because of new retail. However, among them, there is a new retail "giant" that has fallen, with debts of more than 300 million and more than 100 stores. Even the founder and other executives have been arrested. Let's take a look.
▲New retail
Fresh friends
This retail industry is called fresh and please, we can feel through the name of the brand, their founders in the creation of this brand, can be said to be quite attentive. The founder of Xiansheng and Invite is called Zhang Zhihao, and this is not her first time to start a business. Qitai Water Purification Technology Co., Ltd., which he founded, is very famous in the entire industry field. It is also because of the explosion of the new retail industry. Zhang Zhihao also joined in, which created a fresh life and please. This isn't his first time starting a business.
It can be said that Zhang Zhihao still wants to occupy a place in the new retail sector, and according to the past development experience, he attaches great importance to the occupation of market share. In the beginning, Fresh And Please still developed very well. However, if you want to further enhance your popularity, there is still a certain gap. Therefore, she also wanted to use some other methods, but this other method did not allow Xian Sheng to achieve very satisfactory development as he expected. And it also pushes the freshness to the brink of being more dangerous.
▲Zhang Zhihao
Attract customers
In order to have more start-up capital, Xiansheng has carried out a recharge activity that everyone is very familiar with. Just like many barbershops and restaurants, recharge savings activities, but their recharge funds are much higher, and they get 1,000 for 1,500. It can be said that such a discount is still relatively large. For many people who have needs, they are of course very happy to recharge. Unfortunately, more and more people are recharging. Such benefits in a relatively short period of time, fresh and can be said to be extremely hot development. In this way, Xiansheng has raised a lot of money. And Zhang Zhihao also conducted a background check on the users in his store, if it is a relatively strong wealth ability, he will invite them to participate in the annual meeting of fresh and invited, which is certainly not a simple annual meeting.
▲Fresh era
Accurate customer
Because such an annual meeting has classified those who are in a better financial situation, they can make accurate recommendations. Generally speaking, groups with better economies have greater willingness and tendency for various businesses. Zhang Zhihao opened up two investment channels to them, one is "equity financing" and the other is "fixed investment", and promised that the annual return can reach 10%. Equity financing is to open financing 49% of their stores. There can be more than one shareholder. The operation is still the responsibility of its own team. It also promised an annual return of 30%. It can be said that such an investment is still very tempting.
▲Specialty agricultural products
Concept investment
But in this way, using the concept to attract investment, there is a very big risk. Expand with paper towels, and continue to absorb money after expansion. This scale is also constantly expanding. This also achieved his original purpose, rapid expansion. However, it did not take long for it to be exposed to the arrears of suppliers and employee wages. Of course, many investors have heard the wind and have to quit. And Xiansheng also announced the suspension of business. Later, it was found that it was suspected of illegal financing, and it was found that it owed 300 million yuan to the investor, and the employee's high salary and other debts also reached tens of millions. It can be said that this time the suspension is equal to permanent.
▲Stopped