Looking at the present, in the interweaving of various favorable policies and information, the heat of the domestic new energy vehicle market has remained high, which can be called a major highlight of China's economic market. After entering 2022, the news of the entry of traditional car-making forces in the market has been successively heard, adding a new "firewood" to the already fiercely competitive new energy vehicle market. At the same time, the rise in raw material prices and the impact of the epidemic have further intensified the "struggle" in the new energy vehicle market.
What is surprising is that in such a complex market background, GAC Aeon actually completed sales growth against the trend, and in March 2022, with monthly sales of 2W+ vehicles, it overwhelmed a number of new forces, becoming a "new force" in the eyes of many media and capital. But then again, the criteria for defining "new forces" on the Internet are: the company's establishment time is short, there is no traditional fuel technology baggage, intelligent technology is leading, manufacturing technology is advanced, etc., and GAC Aeon, as a technology company born from state-owned enterprises, why is it also considered to be a new force in car manufacturing?
The pattern of "Wei Xiaoli" has changed, and "E-An Speed" has helped GAC E-An brand to sell more than 100,000 vehicles a year
In fact, the answer to this question lies in the brand development of GAC Aean. Gac Aeon has been established for four years, and is an innovative technology company established by GAC Group for future development based on the foundation of more than ten years of innovation system construction and the accumulation of new energy business technology. Today, after step-by-step pioneering and innovation, GAC Aean has become the world's leading enterprise of new energy vehicles, with an average annual compound growth rate of 128.9%, and its annual sales in 2021 exceeded 123,000 vehicles, an increase of 119% year-on-year, showing the unique "Eian speed" inside and outside the industry.
At the same time, gagac Aian's sales reached 20317 vehicles in March, a year-on-year increase of 189%, which is the first car company in the camp of new forces to cross the 2W+ sales threshold, and the speed of enterprise development is far faster than that of other new power brands, breaking the inherent "Wei Xiaoli" new force pattern with absolute sales advantages, which is one of the reasons why it is considered a "new force".
There are commonalities with new forces in the four dimensions of market layout, scientific and technological innovation, institutional mechanisms, and products and services
In addition to "E-An Speed", the reason why GAC E-An is regarded as a "new force" has a lot to do with its brand development concept. GAC Aeon is a high-end electric vehicle brand committed to becoming the world's leading and socially trusted green smart mobile value creator, hoping to meet the personalized quality travel needs of consumers with the most advanced products and the most intimate services. Therefore, GAC Aeon has commonalities with new forces in many places, which are embodied in the four dimensions of market layout, scientific and technological innovation, institutional mechanism, and products and services.
In terms of market layout, GAC Aeon actively lays out the 150,000-250,000 yuan market, and caters to the market segment through its subdivisions such as AION Y, AION S Plus, AION V Plus, AION LX Pus and other subdivisions, of which AION S/V/Y has become the sales champion of the market segment, and AION LX has set a benchmark for independent high-end intelligent electric vehicles, which reflects GAC AE's keen foresight and insight. In terms of scientific and technological innovation, GAC Aeon has attached importance to independent scientific and technological innovation since its inception, and is the only new energy vehicle company in China that has leading technological innovation capabilities in the field of EV and ICV, and is a unique existence in the industry.
In addition, GAC Aeon's innovative development thinking was manifested as early as 2018, when the first intelligent ecological pure electric factory in China was built, realizing the first large-scale customized production of the automotive industry, so that each product is one step ahead of the times, and with the successful completion of the second phase of the GAC Aeon Intelligent Ecological Factory expansion project, it was announced that the GAC Aeon safety surface entered a new stage of development of "high speed + high quality". Compared with the established new forces, GAC Aean's "new forces" thinking is more advanced, and it is still "shining" in the industry to this day.
In terms of institutional mechanisms, with the completion of GAC's Aean mixed reform, its brand is more in line with the image of "new forces", combined with its always adhere to the development concept of scientific and technological innovation, leaving people with an impression of "the most unlike state-owned enterprises of state-owned enterprises", which is also its unique label that is different from other car companies, both with profound talent and technical background, and innovative thinking that is not lost to new forces.
In terms of products and services, GAC Aean pioneered the integration of the 25hours concept into the experience center, creating three ecological closed loops of "sustainable use of energy + intelligent travel + business model", and opening a new ecological 2.0 era of "direct operation + distribution" dual-track parallel marketing service. It can be seen that in the four dimensions of market layout, scientific and technological innovation, institutional mechanism, and product service, there are many commonalities between GAC E-An and the new forces, which is one of the reasons why it is regarded as a "new force".
epilogue
In summary, the reason why everyone regards GAC Aean as a "new energy" is inseparable from its commitment to deepening the concept of scientific and technological innovation and development from 0 to 1, as well as the brand development idea of continuously building world-class products and services. However, although GAC Aeon has similarities with other new power brands, there are also differences. The difference is that it has a more market forward-looking and insightful, world-leading innovative technology, user-experience-oriented products and services, and a unique advanced system, which is its unique brand advantage. In the future, GAC Aean will comprehensively enhance its brand value and strive to become a world-class high-end intelligent electric vehicle brand by 2025.