Speaking of the new forces of car-making, it is easy to think of ideal cars, Xiaopeng motors, Weilai automobiles and Nezha cars, etc. From the current market performance, the market heat of these four new car-making forces is still relatively high, basically gaining a firm foothold in the new car-making forces. Of course, after traditional car companies such as BYD, North and South Volkswagen, Geely Automobile and Great Wall Motors have launched new energy vehicles, the pressure faced by new car-making forces is not small.
As a high-end electric vehicle brand under Dongfeng, Lantu Automobile does not have a light burden on its shoulders, and it is not too much to describe it with a heavy responsibility on its shoulders. At present, Lantu Automobile has only one Lantu FREE model on sale, the market positioning of the car is a medium and large SUV, competitors are mainly concentrated in Weilai ES6, ideal ONE and other models, as a new energy vehicle, Lantu FREE's most direct competitors are not many, plus fuel vehicles, then there are more competitors.
Changes in the market and consumption environment have given new energy vehicles a great opportunity to get ahead, which can also be seen from the rise of BYD and some new car-making forces. Nowadays, Lantu FREE has been listed and participated in market competition for a while, although Lantu FREE has a good product strength, but its market heat has not really formed, and the market prospect of the car is also worrying.
According to the public sales, December 2021 is the peak sales volume of Lantu FREE, the sales volume of the month reached 3330 units, for a domestic car priced at 313,600 yuan, such sales are still OK, after all, from the perspective of Lantu Automobile's influence in the market, it is not the preferred brand for consumers to buy cars, nor is there an ideal car and Xiaopeng Automobile's market awareness, and there is no BYD's popularity.
However, in January 2022, the monthly sales of Lando FREE fell to 1553 units, compared with december 2021 sales, Lando FREE in terms of sales has been an indisputable fact. Looking at the market performance of its competitors, ideal ONE gained 12,268 units of monthly sales in December 2021; NIO ES6 gained 5,247 units of monthly sales. The impact on sales is still relatively obvious.
Affected by the Spring Festival holiday, the decline in sales in February is also expected, but it is only a matter of how much it has fallen. In February, ideal ONE single-month sales of 8414 units, NIO ES6 single-month sales of 3309 units. To tell the truth, the original sales volume was not too high Lantu FREE, compared with January sales, there was a "cut", February sales of only 740 units. It is more than 10 times different from the single-month sales of the ideal ONE.
The market heat has not yet formed, sales began to decline all the way, for Lantu FREE is not a good sign, after all, as the first model of Lantu Automobile, if the market morale is low, it will have a certain impact on the follow-up product models in the market competition. There is only one model on sale, look at the market performance and market morale of the ideal ONE, while the market performance of Lantu FREE has not appeared to make people shine and momentum.
In 2022, the competition between new energy vehicles will be more intense, chery Automobile, Geely Automobile, Great Wall Motors and North and South Volkswagen and other traditional car companies are increasing the intensity of new energy vehicles, BYD will also have more than 10 models listed, so the market pressure of Lantu Automobile, which is shouldered by heavy responsibilities, is not small. For Landu FREE, whether it can achieve rise, 2022 is really a very critical year, you say?
Warm reminder Unauthorized reproduction is refused. Image source network, owned by the original author. Interesting and hot, from the subtle changes to interpret the domestic car market. For more exciting content, please check out the more influential new media in the automotive industry: Auto Express