On March 19, the highly anticipated BYD Han DM series finally officially opened pre-sale, launching a total of five models, of which the pre-price of Han DM-i was 216,800-29.28 million yuan, and the pre-price of Han DM-p was 322,800 yuan. As soon as this pre-sale price came out, it naturally caused a lot of discussion. Some netizens feel that this price range gap is large, and the top model has exceeded 300,000 yuan, almost touching the pricing ceiling of independent brands.
However, the controversy is disputed, within 10 hours after han DM-i and Han DM-P opened the pre-sale, their order volume exceeded 12,000 vehicles, and the feedback given by the market is still very powerful. In fact, from this pre-sale result, we can also clearly see that consumers still recognize the pricing and product strength of the Han DM series. But then again, is the Han DM series worth the price? For users who are still holding coins to be purchased, whether the Han DM series is worth starting, let's take a look at it together.
In fact, to analyze the pricing of the Han DM series, we first use a more macro perspective to look at the entire new energy market, on the one hand, the new energy subsidies are declining, on the other hand, the upstream battery prices and raw material prices are soaring, including Tesla, WM, Xiaopeng and other new energy companies are announcing the increase in model prices, so the pricing strategy of the Han DM series is not unrelated to the above new energy market environment.
We return to the Han DM series products themselves to analyze, from the perspective of product positioning, the Han series itself is BYD's high-end product line, and it will certainly not blindly take the cost-effective route. Previously, Han EV models in the medium and large car market to suppress the same level of BBA models, but also once again proved the appeal of the Han series, but also revealed a signal: the Han series of high-end positioning is completely feasible.
Combined with the configuration and pricing of the five models of the Han DM series, as a B+ class hybrid sedan, the Han DM-i entry model with a pre-price of 216,800 yuan can also reach 121km, and the pure electric endurance of the medium and high-end models is 242km, which is the longest pure electric endurance among the current hybrid cars. Moreover, its comprehensive endurance can also reach 1300KM, short-distance and peripheral travel using pure electric drive, can achieve 0 fuel consumption, long-distance travel using hybrid fuel-electric drive, 100 km of power loss fuel consumption can be as low as 4.2L, truly allowing users to achieve both no mileage anxiety, but also energy saving and low consumption.
In terms of intelligent configuration that users are concerned about, Han DM-i and Han DM-P models are equipped with DiPilot intelligent driving assistance system, using 12 Bosch sixth-generation ultrasonic radars, 5 high-precision millimeter wave radars, 4 intelligent driving surround view cameras, and 1 intelligent driving high-perception camera, and the hardware performance is comprehensively improved, which can achieve high-level intelligent auxiliary driving functions and greatly improve driving safety and convenience. Of course, BYD's proud blade battery is not absent, with a wide temperature range of high-efficiency heat pump air conditioning, set safety, high life, long endurance in one, the battery safety to a new height.
As for the 322,800-priced Han DM-p model, its main power performance is excellent, equipped with a 37.5kWh hybrid blade battery pack, the total power of the electric motor is 360kW, the total torque is 675 Nm, and the zero hundred acceleration only takes 3.7s, and the performance is very hardcore. Moreover, its NEDC pure electric endurance can also reach 202km, and the fuel consumption of 100 km is only 5.2L, so that performance and low consumption can be combined.
It is worth mentioning that Han DM-p is also equipped with DiSus-C intelligent electronic control active suspension for the first time, which can intelligently adjust the softness and hardness of the shock absorber according to the road conditions and the driving state of the car, and is also equipped with an aluminum alloy suspension system, which greatly improves the comfort and stability of the vehicle. Therefore, with 320,000 yuan to buy DMP's 3.7 seconds and 000 acceleration, top brake system, new aluminum alloy sports chassis, 80kw fast charging, electronically controlled active suspension, wide temperature range heat pump air conditioning and other luxury level performance configuration standards, can it be said that it is not worth it?
After some analysis, it is not difficult to find that the product strength of BYD Han DM series is fully worth this pricing. Moreover, BYD also gives a relatively perfect choice space, users with tight budgets choose the version of pure electric endurance 121km, which is enough to obtain an efficient and low-consumption experience beyond the same level of models; users with sufficient budget can consider the high-end version and DM-p version of 242km to unlock a more extreme performance experience.
In fact, since the beginning of the year, BYD has been enriching the brand's product line to meet the needs of consumers in various price ranges for high-quality products. The Han DM series launched this time undoubtedly once again highlights BYD's determination to represent its own brands to impact the high-end and set up its own brand benchmark. And such a dedicated polishing of product quality, and constantly promote the upward of their own brands, in the author's opinion, should be supported and praised by the Chinese people.