Porsche's turnover and operating profit (profit before tax) in 2021 are both record highs. Sales revenues amounted to €33.1 billion, up 4.4 billion euros (previous year: €28.7 billion), up 15 percent. Operating profit was EUR 5.3 billion, up €1.1 billion (up 27 percent) year-on-year. The operating return on sales of Porsche operations is 16% (previous year: 14.6%).
In 2021, Porsche handed over 301,915 new cars worldwide, marking the record of more than 300,000 for the first time in the brand's history (previous year: 272,162). The best-selling models were the Macan (88,362 units) and the Cayenne (83,071 units). The Taycan has doubled the number of deliveries, with 41,296 owners worldwide welcoming their first all-electric Porsche sports car, surpassing even the classic 911 sports car, which reached a new high of 38,464 in 2021.
Oliver Blume, Chairman of the Porsche Global Board of Executive Directors, said: "Taycan is 100% Porsche, attracting everyone, including existing and new customers, experts and industry media. We are stepping up our electric car offensive with another car, and in the next 5 years, the mid-engined 718 sports car will be completely converted to an all-electric model."
Last year, nearly 40% of Porsche's new vehicles delivered in Europe were non-fuel-only vehicles, including plug-in hybrid and pure electric vehicles. In addition, Porsche has also announced that it will achieve carbon neutrality by 2030. "In 2025, half of the newly sold Porsches will be electric, including pure electric or plug-in hybrids," Oliver Blume announced, "and in 2030, more than 80% of all new cars will be electric."
To achieve this ambitious goal, Porsche is investing in charging stations with partners and strengthening its own charging infrastructure, with further large-scale investments in core technologies such as battery systems and modular production. The newly formed Cellforce Group is developing and producing high-performance batteries and is expected to go into mass production in 2024.
In 2021, Porsche will see an increase in deliveries in all sales regions worldwide. China remains the largest single market, delivering nearly 96,000 new vehicles, an 8% increase over 2020; in North America, the market is growing rapidly, with an astonishing 22% increase in deliveries, totaling more than 70,000 units; and Europe also has a good performance, with Porsche delivering nearly 29,000 new vehicles in Germany alone, an annual growth rate of 9%.
In addition to attractive products, Lutz Meschke, Vice Chairman of the Executive Board of Porsche Worldwide and Member of the Executive Board of Finance and IT, believes that the cost structure of Porsche Health is also an important basis for strong data performance, saying: "Our operating results reflect the company's outstanding profitability. Even in the difficult times of semiconductor shortage, we have demonstrated the ability to create value and successful business models that can grow steadily."
In 2021, net cash flow grew from EUR 1.5 billion to EUR 3.7 billion (prior year: EUR 2.2 billion). According to Lutz Meschke, "This indicator is showing Porsche's superior positioning." This positive growth performance is also based on the results of the 2025 profitability plan, which continues to generate revenue for the company through innovation and business models.
In the face of the current tense global situation, humility and caution are required. "Looking at Ukraine under the flames of war, Porsche is deeply worried and shocked," said Oliver Blume, "and we still hope that hostilities will cease as soon as possible, that diplomatic dialogue will resume, and that the safety of the people will be the highest priority." To help the people of Ukraine, Porsche has donated 1 million euros. Experts also continue to examine the extent to which Porsche's operations have been frustrated, as Porsche's production lines have been affected by the fighting, meaning that in some cases production will not be able to be produced as scheduled.