What is the most profitable car company in the world? The answer must be Porsche. Porsche announced at its recent annual global press conference that porsches have hit record highs in a number of indicators such as new car deliveries, operating income, profit from sales and net cash flow in the past 2021.
Porsche's first new vehicle delivery in 2021 exceeded the 300,000-unit mark, delivering a total of 301,915 new vehicles to customers worldwide. Not surprisingly, the Macan (88,362 units) and Cayenne (83,071 units) remain the best-selling models, with the brand's first pure electric sports car, the Taycan, delivering 41,296 units, even surpassing the 911, which also set a new record with 38,464 units.
In terms of the electrification process, Porsche's achievements are really impressive, far at the forefront of other sports car manufacturing companies. Of all new cars delivered in Europe last year, electric vehicles, including plug-in hybrid and all-electric models, accounted for nearly 40 percent.
According to Porsche's forecast, the proportion of electric models will reach 50% by 2025 and more than 80% by 2030. At the same time, Oliver Blume, Chairman of porsche's Global Executive Board, also officially announced to the outside world that the new generation of 718 sports cars will all appear in pure electric form, still maintaining the classic mid-engine features, and launched around 2025. This means that the next generation of 718, which will debut in three or four years, will be completely transformed into an electric sports car, whether it is Cayman or Boxster.
With new car deliveries at record highs, Porsche's operating income and sales profit in FY2021 hit record highs. In 2021, operating income climbed to €33.1 billion and profit from sales of €5.3 billion, resulting in a 16.0% return on sales. Even in unfavorable market conditions such as chip supply shortages and rising raw material prices, it still exceeded 14.6% in the previous fiscal year. At the same time, Porsche's global net cash flow in FY2021 reached 3.7 billion euros, an increase of 1.5 billion euros over the previous fiscal year.
Lutz Meschke, Vice Chairman and Member of the Executive Board of Porsche Worldwide and responsible for Finance and Information Technology, attributes this achievement to two things: an attractive product lineup and a healthy cost structure. "We will face serious political and economic challenges in the coming months, but we will remain committed to our multi-year strategic goal of achieving a return on sales of at least 15% per annum over the long term," he said. ”
In order to speed up the electrification process, Porsche is investing in high-end charging stations together with partners, as well as Porsche's own charging infrastructure. In addition, Porsche has invested heavily in core technologies such as battery systems and battery module production. The newly formed Cellforce company is focusing on the development and production of high-performance batteries, with volume production expected in 2024.
In 2021, Porsche deliveries increased in all regions of the world, with deliveries in the U.S. exceeding 70,000 units, up 22% year-on-year, and Germany delivering nearly 29,000 units, up 9% year-on-year.
The most eye-catching is still the Chinese market, with new car deliveries approaching 100,000 units, reaching 95,671 units, an increase of 8% year-on-year. The Chinese market has become the largest single market for the seventh consecutive year. Similar to global sales, the Cayenne and Macan SUV models are also the best-selling models in the Chinese market. It is worth noting that Panamera is particularly popular in the Chinese market, not only new car deliveries soared by 26% year-on-year, but the Chinese market contributed more than half of the world's Panamera sales.
At the previous press conference of Porsche China, porsche china executives have clearly stated: "Porsche has entered the fast lane of electrification, and we will make every effort to promote the transformation, accelerate the localization layout of the digital intelligence field, and lead the new era of exclusive sports travel with a highly emotional and attractive electrified model." ”
It is reported that Porsche's first pure electric sports car, the Taycan, has launched four derivative models in the Chinese market and set a record of 7315 deliveries in 2021. Meanwhile, two taycan spin-offs, the Taycan GTS and the Taycan Cross Turismo, will debut in Asia at the 2022 Beijing International Auto Show and pre-order will begin. At that time, Porsche's lineup of new energy models in China will be expanded to 21 models.
Earlier this year, the Volkswagen Group announced that it was pushing forward the possibility of an independent listing of the Porsche brand. "Porsche is currently in an excellent position, we are confident about the future and welcome the Volkswagen Group's study of the possibility of an initial public offering (IPO) of Porsche AG. He believes that this major initiative will not only increase the freedom of enterprises, but also benefit from future collaborations between Volkswagen and Porsche.
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