At the beginning of each month, when major car companies announce sales, there will be a few joys and a few sorrows, and in February this year, the domestic car market is traditionally off-season, the situation is even more so. Taking the new force car companies as an example, in the past, we have always called Weilai, Xiaopeng and Ideal as the "three masters of the new forces", and the pattern of "Wei Xiaoli" has continued for several years. However, in February this year, Ideal Auto broke this status quo and won the first place in the sales of new power car companies for the first time with brand sales, while China Automobile Data released terminal retail data, Ideal ONE also won the top spot in the month's medium and large SUV sales with 8370 vehicles, and opened a big gap with the second lexus RX.
Compared with the other "two masters", Ideal Auto currently has only one ideal ONE model, and all sales are contributed by Ideal ONE; the delivery volume of Xiaopeng Motors is contributed by G3, P5 and P7, of which P5 and P7 belong to the backbone; the delivery volume of Weilai Automobile is contributed by ES6, ES8 and EC6, of which the sales volume of ES6 and EC6 accounts for a relatively large proportion. In this case, the ideal car can also win the sales crown in the field of new forces and medium and large SUVs, which shows that its performance has a high gold content. So, what is the difference between the ideal car and Xiaopeng and Weilai?
The anxiety of electric vehicles lies in the energy replenishment, and the new force Sanjie has also adopted different ways for the energy replenishment, Weilai Automobile adopts the way of power replacement, Xiaopeng Automobile adopts the traditional overcharge method, and the ideal car adopts the range extender power. As far as the current results are concerned, the range extender power of the ideal car is "simple and rough", directly allowing the electric vehicle to go far away, which is the earliest action of the ideal car, which can directly solve the problem of endurance anxiety, "city electricity, long-distance oil" is also one of the specific scenarios of the ideal ONE. Subsequently, ideal car will be ideal ONE defined as "mobile home", safety, comfort has become the ideal ONE's main product force, with the full-stack self-developed AD intelligent driving assistance, large six-seat layout, ideal ONE does meet the needs of most family car consumers.
In addition to sales, the market value of Ideal Auto is also rising, and the market value of Hong Kong stocks and US stocks of Ideal Auto has surpassed that of Xiaopeng Motors. In theory, the capital market will actually be more optimistic about car companies such as Xiaopeng Automobile that take pure circuit lines, after all, the policy is biased towards pure electric vehicles. The ideal car is optimistic about the capital market, which is naturally because of performance, or growth and profit efficiency.
Previously, Ideal Auto released its financial report for the fourth quarter of last year, and the data showed that the gross profit margin of Ideal Auto vehicles was 22.3%, an increase of 5.2% year-on-year. At the same time, ideal automobile quarterly revenue exceeded 10 billion yuan for the first time, under the premise of increasing expenditures such as research and development expenses and sales network expansion, ideal automobile net profit also reached 295.5 million yuan, operating cash flow also reached 3.84 billion, operating efficiency is quite high. Perhaps it is precisely because of the stimulation of the financial performance that the market value of the ideal car will increase again.
There are many reasons why the ideal car can stand out, but I think that "grasping the market demand" is the root of the success of the ideal car, after all, at this stage, pure electric vehicles are still only suitable for niche consumers, or more suitable for becoming the second car of the family, and the ideal ONE is the only car that can become the family, or the main model. At the same time, Ideal Auto has released a new car, the L9, and a new pure electric platform is also under development. With the expansion of the sales network and the enrichment of the product matrix, the ideal car may be on a higher level in the future.