In August 2013, ford Mondeo, which debuted in the Chinese auto market, became a phenomenon of mid-to-high-end B-class cars at that time with an unstoppable momentum. Whether it is administrative, business, or even home scenes, it can do it all. The slightly square, but not losing the low-lying, dynamic Ford mid-size sedan, let Chinese consumers have their first taste of sports.
Nearly nine years later, in January 2022, a new generation of Mondeo was unveiled. This time, the ever-changing Chinese auto market has given Ford a "problem" - in an era full of uncertainties, how to seek a breakthrough through products?
How do I take the call? The new generation of Mondeo gave the answer - "division of troops" in four ways, working together to "break the game".
Comfort and movement are not wrong - can be literate and martial
We all know that the sportiness of supercars is beyond doubt, but it is certainly not comfortable; at the same time, the "comfort faction" represented by Japanese family cars has largely sacrificed the sports attribute and pursued the shock absorption effect brought by "soft bottom".
But can sport and comfort really only be "paradoxes"? I'm afraid not either.
When Ford introduced the Focus to the domestic market and pioneered the use of independent suspension rear wheel system in the field of 100,000-class family cars, young people were impressed by the overall handling it brought, and the Fox became the hottest family sports car of the year.
Undoubtedly, the word Ford almost became synonymous with the sports car of the time.
And while you're full of movement, it seems like you've never heard anyone say that Fox is "uncomfortable" in driving. With excellent chassis tuning strength and independent rear overhang hardware, Ford has combined sport and comfort to the greatest extent.
And because of this feature of Ford, the industry "created" a new word for the strength of the excellent chassis tuning - toughness.
And this "tough" word, in the concept of Ford's car, contains two meanings:
The first is "toughness", which greatly improves the support of the chassis through the optimization of the structure and the choice of high-cost materials. So you can easily experience smooth cornering and high speed stability on all Ford models.
The second is "flexibility", by reducing the under-spring mass and adjusting various important parameters, the vibration filtering ability is exerted to the extreme, so as to obtain a "flat" driving feeling.
Of course, in addition to the technical heritage brought about by the long history of car manufacturing, with the high-energy appearance of the new generation of Mondeo ST-Line, more information about "New Mongolia" has also been unveiled. Its sporty shape, the zero-hundred-hundred-paced performance among the "6-second club", and the rare 8AT transmission in the same class have made its athletic temperament have been improved again; and after the size is extended, the interior space of the car has almost reached the level of the C-class car, and the comfort brought by the wide space is unparalleled.
The improvement of power parameters, the profound technical heritage of the chassis system, and the interior space brought by the ultra-long wheelbase of 2945mm have been increased again... The new generation of Mondeo, which is about to be launched, has truly achieved the ability to write and fight this time.
6 seconds to break the hundred - soldiers are fast
From the currently known information, the power combination of 2.0T+8AT equipped by the new generation of Mondeo is already the "first echelon" of the joint venture brand B-class car in terms of core power level. The zero-hundred acceleration ability that ranks among the "6-second club" is a performance height that cannot be achieved by the same level of models.
The new generation of Mondeo, upgraded the power level to a 2.0T engine + 8-speed automatic transmission power combination, the maximum power of 238 horsepower, torque of 376 N· m. Compared with the 220 hp 2.0T engine used by the same class of Magotan, and the 209 hp 2.5L engine used by the Camry, it is obviously more powerful.
As the key to winning the market, breakthroughs in core technology and power performance are particularly important. Just think, if Volkswagen left the Golden Power Combination, would it plummet? To what extent does the rise of the autonomous Chery rely on the thermal efficiency of the 1.6T engine to surpass the opponent? Changan Automobile's "second take-off" is far from the blessing of Blue Whale Power?
For Changan Ford, which has a century-old car manufacturing heritage, the excellent power and handling of Fox at that time made it form a good market reputation for a long time - to buy the "best performance" car, Changan Ford is the first choice.
Now, the car buying group is getting younger and younger. Audi's heavy investment in the promotion of RS and the continuous hot sales of the current sports car show that driving pleasure has become a pain point for this generation of young people - Ford's "strong power, accurate control" gene is bound to become an absolute advantage in the new era.
In an era when competitors in the same class mostly use self-priming engines or dual-clutch transmissions, the new generation of Mondeo directly gives the optimal solution to climb the peak of power performance, achieving the best performance in the same class and the highest level of power technology.
After all, performance cannot be imitated, and having the core competitiveness of power technology is the key to winning the market.
High-level intelligent equipment - fully armed
From "vehicle-road integration" to "car-city integration", the new generation of Mondeo did not simply "copy" the current popular intelligent equipment, but opened up a more advanced intelligent assistance system outside the "track".
The new generation of Mondeo is equipped with Ford's next-generation Co-Pilot360 Intelligent Driving Assistance System. Its L2+ autonomous driving function, BlueCruise Active Driver Assistance, makes it easy to achieve "quasi-automatic assisted driving" on selected sections of highways and urban expressways. Equipped with the industry's leading visual perception system, equipped with more than 23 sensor configurations in the same level, it always stages the famous scene of "my eyes are ruler".
In addition, the new generation of Mondeo is equipped with Ford's first mass-produced vehicle-to-road coordination system, based on the cellular vehicle networking (C-V2X) technology, the vehicle is connected to the urban intelligent transportation system, and the system automatically takes over the "red light stop, green light line", under the premise of ensuring safety, under the current vehicle-road coordination conditions, to achieve easy driving to the greatest extent.
Of course, intelligent driving assistance is only one aspect of the new generation of Mondeo's "fully armed".
It is equipped with the latest generation of car-machine system SYNC+2.0 Zhixing interconnection system, integrating the industry-leading Baidu artificial intelligence technology and rich Internet application ecology, supporting multi-touch, AI voice recognition, gesture control, facial recognition and other multi-dimensional interactive methods, so that the wisdom of the car machine can better understand you.
12.3-inch full-color digital LCD dashboard, presenting AR navigation, entertainment, road conditions mode and other information, 27-inch central control screen supports full screen and split screen free switching, operation and interaction is convenient and efficient, to meet the travel information and leisure and entertainment needs. More importantly, this time, the new generation of Mondeo has improved the "status" of the co-driver. Imagine sitting in the passenger seat through the full screen, the navigation information "scratched" to the driver, do you find a little rally navigator feeling?
While the times no longer allow a mid-to-high-end sedan to be without an intelligent driver assistance system, the new generation of Mondeo has clearly done more. When the opponent is still "squeezing toothpaste" to provide imperfect auxiliary driving functions, Ford directly "pulls the intelligent equipment level full", liberating the driver's hands and feet at the same time, but also using active technology to maximize driving safety.
Leapfrog control - sharp assault
From 1986, when Ford spent $6 billion on research and development to build the first generation of Mondeo models, to the second generation of models becoming the amazing work of the time, to the second generation of Mondeo to rebrand into the Chinese market. This mid-level car lived up to expectations and became the deepest memory of Chinese consumers at that time.
Today, in the market with stock as the dominant force of consumption, whether it is sharp or explorer, Changan Ford has adopted a "dimensionality reduction strike" model to sacrifice profits to obtain market chips. However, the arrival of a new generation of Mondeo has revolutionized the idea of "dimensionality reduction and strike".
When the opponent still retains the sporty appearance and youthful design, Changan Ford does not want to put the needs of the times on the surface. The new generation of Mondeo combines power and handling.
From the home car Fox to the mid-to-high-end car Mondeo, the handling ability as Ford's "super symbol" has never changed. True movement is not limited to straight acceleration and dynamic parameters. More importantly, based on its excellent handling ability, it brings higher driving limits and smaller tilt amplitude... A new generation of Mondeo's understanding of the sense of haute d'O has long been deeply rooted in its genes.
And when it is officially launched, it should be the day to climb to the top of the mid-level car "control king" throne. As a strategic product with the hope of "going against the grain", the new generation of Mondeo needs the blessing of the champion aura and becomes its capital to "break the game" and "set the standard".
Written in the end: Looking at today's market, the joint venture brand can be called a high-end B+ class sedan, and there are very few who can really "fight", not to mention the hot soul under the good-looking leather bag. The emergence of a new generation of Mondeo seems to have given people an opportunity to change this situation.
Because it is not only a brave "game breaker", but also a new benchmark set by the industry.