Nezha Automobile has been mixed in recent times, on the one hand, the delivery volume surged in February, winning the runner-up in a single month for the first time, on the other hand, the complaints of a number of failures are also worrying.
Judging from the data released by Nezha Automobile. 7,117 units were delivered in February, an increase of 255% year-on-year, of which 3,044 units were delivered for the Nezha U Pro and 4,073 units for the Nezha V series. Under such a good performance, there are indeed hidden worries, and even the more you sell, the more complaints there are.
Nezha's complaint is not a common disease, but a "full line of emergency"
We know that each brand model has more or less "common diseases", such as BMW's valve room cover oil leakage, Volkswagen Audi's burning oil, Nissan CVT whistle problem, but the failure of Nezha car is distributed very widely, from air conditioning, motor, brake failure, small to the lampshade seal is not strict, the car is frequently abnormal, including the inability to charge the network, steering noise, car odor, can be described as pervasive, and these problems are very low-end, and even say that the second-tier independent brands will not make mistakes now.
In addition, there is a difference between buying new energy pure electric brand and buying traditional fuel vehicles, fuel vehicles really have a little "headache brain fever" small faults, do not go to the 4S shop roadside to level up, but new energy brands are not the same, especially pure electric models, many teachers who have been engaged in pure electricity for more than ten years see that pure electricity is big, after all, many are from the era of carburetors, "attach importance to machinery, despise circuits" is a common phenomenon of that generation of car repair masters. Therefore, the after-sales role of new energy has become very important, because many faults cannot be effectively repaired in the repair shop, such as Nezha car mobile phone Bluetooth key can not be used, where do you go to repair, can only let Nezha official upgrade to solve. However, the customer in the picture also said that "many times to contact customer service is not resolved or even not solved", the owner said that he was very angry and particularly helpless.
Can't deliver on time, still play endurance fictitious?
Can not be delivered on time is also a major problem of Nezha car, on the complaint website we see that some car owners said that after paying the deposit can not be delivered on time, and many times of communication without results, customer service is vague, push three obstacles, the car only feels far away. And even if you cancel the subscription, the deposit payment is also delayed, leaving consumers in the embarrassing situation of "buying and lifting a car" and "not getting money for refund".
For new energy models, battery life is the most concerned issue for everyone. Of course, the endurance of many new energy vehicles is more or less biased according to the actual use, which is also understandable. But for Nezha Car, the deviation is not a little. Some car owners said that their Nezha U official mileage is 401KM, while the actual use of medium and high-speed driving can only run 200KM, urban driving can only run 180KM, seriously affecting daily attendance.
Frequent failure of brake failure, in the end do you dare to buy?
If electronic faults are small problems that cannot attract the attention of car companies, then major accidents such as brake failure must be paid attention to. Last year, some car owners complained on the car quality network that the Nezha V 2021 long-endurance entertainment version upgraded version they purchased encountered brake failure when driving on the highway, resulting in a serious rear-end accident.
The owner said that when driving at high speed, the vehicle in front of him suddenly braked, and the owner hurriedly stepped on the brake pedal, but the vehicle did not have a braking effect. The most important thing is that Nezha's official solution attitude is also chilling, and the manufacturer and after-sales personnel have declared that everything in the vehicle is normal and that there is no quality problem in the brake system after retrieving the driving data. And it is not yet possible to provide driving data to consumers, which undoubtedly makes car owners more angry.
There is nothing wrong with Nezha's low price and high matching, but it is not an excuse for frequent failures
Since its release in June 2018, Nezha Automobile has been groping all the way and has a certain mass base, because his positioning is very clear, the products are basically focused on the low and medium price, and the consumer group is positioned as a young family in the city, such as Nezha V Pro (priced at 78,900 yuan after subsidies), which also leads to the situation that Nezha car sales are high, but the profit margin is limited. But none of this is a reason to reduce product quality.
Write at the end:
The current competition in the automotive industry can be described as quite anxious, some time ago Honda's high-end brand Infiniti announced its withdrawal from the Chinese market, even an international big name such as Honda, in the Chinese market is also walking on thin ice, and Nezha Automobile as a new force should do a good job of quality control and create a good reputation. We see that the same car companies that deliver more than 10,000 yuan a month, "Wei Xiaoli" is already frantically competing for intelligent technology, while Nezha is deeply involved in various low-level faults. On the road of the development of the automotive industry, the most important thing is competitors, against the current boat does not advance or retreat, Nezha car to go a long way, must do enough homework in quality and service to face the increasingly fierce market competition.