As a normal family, as long as you work hard for a few years, you can afford to buy a car, but most of our consumers' consumption range is in the 100,000 level, because the model at this price point is relatively in line with the trend of mass income. Therefore, the model sales system in this range is very large, especially in the years of the rise of SUVs, Haval H6 with excellent cost performance, sold more than 80,000 units in a single month, a world war to seal the gods. So back to the point, what is the "ceiling" of our ordinary people? This is the problem that exploded on the Internet some time ago. According to big data, many bloggers position the BMW 5 Series as a "ceiling" that is difficult for ordinary people to touch. So is the BMW 5 Series really difficult for ordinary people to have? How exactly is the car selling? What about the strength of this car? Today, we will take these three questions to briefly introduce you to the 5 series of the BMW series.
BMW is one of the three major German luxury brands, in my personal opinion, the German car manufacturing level is really good, there are many excellent car companies and models under the German system, it can be said that the luxury interpretation is very in place, and its industrial level is the world's top. BMW's cars are the most famous in our domestic market, the entry-level BMW 1 Series is not to say, everyone recognizes the BMW 3 Series, BMW 5 Series and BMW 7 Series. In the past few years, BMW's model sales have risen rapidly, and there is already a trend of surpassing Mercedes-Benz, so what does BMW rely on to attract the attention of Chinese consumers? First of all, BMW's model is really good in design, although this is a different point of view, but I personally still think that bmw 3 series is more advanced than the Audi A4L. The second is that BMW's model is easy to drive and comfortable, when you have test-driven the BMW 5 Series, Mercedes-Benz E-Class and Audi A6L at the same time, you will find that the best and most comfortable is the BMW 5 Series.
So over the years, BMW's models are doing more and more comfortable and indeed have its reason, originally BMW is based on sports control, like BMW 3 series is BMW's control of the soul car series, many people are more said that "life can not go around a 3 series" but when the 3 series becomes comfortable, Audi A4L becomes sporty, more people will still choose the 3 series, which means that comfort may be more pleasing to Chinese consumers. And this BMW 5 series is a medium and large luxury car of the BMW series, the positioning price is 42.89 - 55.19 million, on this positioning price to analyze, it is indeed difficult for many ordinary consumers to luxury, because the start needs more than 400,000, can reach the ordinary 100,000 class cars 4, and you buy a car is not only the price of the car, but also need to raise a car, the cost of cultivation is almost several times that of the ordinary 100,000 cars, so in terms of price, BMW 5 series is really difficult for ordinary people to luxury. But surprisingly, the sales of the BMW 5 Series are surprisingly high, and in january just this past, 20,579 units of this car were sold, which is really lamentable.
So why can this car have such a high sales volume, I will now take you to a brief understanding, first of all, the design of the appearance, from the new generation of BMW 5 Series when listed, I think it is really good this car. First of all, although its grille is still a "nostril" style, it is not as exaggerated as the big one, like the shape of the M3 and M4, I personally really can't accept it. In addition, its double L-type daily running light strip is also very recognizable. On the side of the body, the car feels very slender, and the chrome trim in front of the A-pillar combined with the smooth waistline modification is a plus for this car. The design comes to the rear, the most distinctive feature of this car is its taillights, 3D suspension blackening effect, when lit up is really three-dimensional, which is a point that I personally like the BMW 5 Series the most. Finally, there is the body size, the length, width and height of this car are 5106/1868/1500mm, and the wheelbase is 3150mm.
Into the car, BMW's interior is really from the third series to the seventh series are the same, even the 8 series is the same, we look at its interior layout, the first most conspicuous is its suspension display, the suspension display size is not large, but it looks good, in addition to the full LCD instrument and regular physical buttons is also a presentation of its classic style. In the end, bmw 5 series or retain BMW's most distinctive "chicken leg" gear handle, because like the three series has changed a new gear handle shape, for this gear handle, I personally think it is still slightly higher, in terms of space is not very good, but the grip and control is still good. Finally, the configuration, this car has 6 air bags, tire pressure display, lack of air to maintain the tire, 16 Harman Karton audio, 11 colors of atmosphere lights, trail reversing, etc., in the configuration of this car is still solid, after all, the price to such a price, the configuration can not be very chilling.
Powerly, this car is equipped with a 2.0T turbocharged engine, this engine has a high and low power points, the low-equipped 525 is equipped with a low-power 2.0T, the maximum is only 184 horsepower, this horsepower data is still acceptable on the 325, but it feels a little worse to put it here in the 5 series. The matching speed is still the ZF 8AT, which is bmw's royal gearbox, and the reputation and strength are excellent. The medium and high-end version uses a high-power 2.0T engine, this engine has a maximum of 252 horsepower, matching also ZF 8AT, the actual performance of the high-power 2.0T is very good, the 100 km acceleration only needs 6.9S, so consumers who have a demand for horsepower can fully consider the 530 and above versions, which really will not disappoint everyone.
In general, the consumption level of the Chinese people has indeed improved, and the BMW 5 Series, which is known as the ceiling of ordinary people, can actually reach more than 20,000 units in a single month, which is really a bit incredible. However, bmw 5 series can have such high sales, and their own hard power is also inseparable. Although the current BMW is becoming more and more comfortable, it still has not fallen in the control and driving, and compared with the same level of models to test drive, BMW's 5 Series still has an advantage. Although its sense of luxury may not be as good as Mercedes-Benz E-class, the cost performance is not as good as audi A6L, but it can create the first sales of the same level with its own product characteristics, which shows that the design of its car is in line with the consumption pain points of the Chinese people, and it is a relatively excellent medium and large luxury car. So do you all think that bmw 5 is not a "ceiling" for ordinary people? Compared with the Audi A6L and Mercedes-Benz E-Class, which one do you prefer?