In the global automotive market, there are not many brands that start with tractors, and the domestic Wuling is one, as well as the overseas Lamborghini and Porsche. Although Lamborghini is now one of Italy's top supercar manufacturers, in its early years its predecessor was only a relatively famous tractor manufacturer. However, the founder of Lamborghini is a big fan of Ferrari, he found a lot of shortcomings in the process of using the car, so he truthfully proposed modifications to the founder of Ferrari, but in exchange for a ruthless ridicule: "You are a tractor maker, you are not qualified to criticize our sports car, you do not understand sports cars at all." It is precisely because of this sentence that Ferrari has since had a strong opponent, and then the founder of Lamborghini, as we know, was angry and "did not take care of the tractor business" and began to build a sports car. One of the more interesting things is that because of a sentence from the founder of Ferrari, the sports car brand was founded, and its logo is like an angry bull, and the meaning is not imagined.
Since its establishment in 1963, Lamborghini has created such as: Lamborghini poison, big bull, calf, these domestic consumers are familiar with the model, whether it is popularity or manufacturer strength, can now stand shoulder to shoulder with Ferrari. Although in the past 50 years, Lamborghini and Ferrari have won and lost in terms of product strength and top-level results, it can be said that they are inseparable. But the turning point finally appeared in 2012, (after 20 years) in 2012 Lamborghini once again dabbled in the field of SUVs, planning to use the Lamborghini concept car "Urus" as a pioneer to enhance the brand's influence and sales performance, the original Lamborghini concept car "Urus" starting price is expected to be 200,000 US dollars (about 1.2596 million yuan). It was not until 2017 that the car was officially listed overseas, and in January 2018, it was officially listed in the Chinese market as an import, with a price of 2.912 million yuan.
Just as the so-called "good car is not afraid of late", Lamborghini with the Urus, a distinctive SUV, quickly gained a foothold in the million-level luxury SUV, and by 2021, Lamborghini delivered 935 vehicles in China, and sales hit a new record for Lamborghini in the Chinese market. Among them, the annual sales of Urus is as high as 561 vehicles (accounting for 60%), in this rough calculation, (Urus actual naked car price is 2.9411 million yuan) Even according to the whole number of 2.9 million sold in a single car, Urus sold in the Chinese market has created nearly 1.63 billion yuan in sales for the Lamborghini family, while the sales of sports cars are 374 (accounting for 40%). In contrast, Ferrari's sales in China (including Hong Kong, Macao and Taiwan) in the first three quarters of 2021 were 249 vehicles, although the author did not find Ferrari's sales in the fourth quarter of 2021 in the Chinese market, but it is not difficult to infer that from the overall sales point of view, lamborghini's annual sales performance in the Chinese market in 2021 must be more than half of Ferrari's, which is also due to the contribution of SUV-Lamborghini Urus.
As Lamborghini's first flagship SUV, Urus is positioned in the market for a full-time 4WD coupe SUV. If you look at it from the full range, Urus (naked car priced at 2.9411 million yuan), plus some optional configurations, the landing price is as high as more than 3.6 million yuan, the front face of the new car uses a large-size specification of the air intake grille, with a strong visual impact. The side lines adopt a sloping design language, the shape of the wheel hub has a strong three-dimensional sense, coupled with the sharp and sporty high waist line outline, so that the side of the vehicle becomes a very handsome sense of sport.
Lamborghini Urus interior design gives people the first feeling is full of sports, the car three large LCD display full of technology, the designer used a lot of carbon fiber collocation, decorated the interior, the car's pure black interior color although not as good as other versions of the color matching, but also does not affect the car's love for it. It is worth mentioning that the riding comfort of Urus compared to the "sports car" of the Lamborghini family will make you a little hard to believe that the "Urus" is actually a member of the Lamborghini family, coupled with the structural design of the 5 doors and 5 seats of the whole car, which can accommodate 5 passengers at the same time (you can also choose the 2 + 2 four-seat layout). The comfort has been effectively improved compared to the family's sports car, the appearance and performance have not lost its face, and it can travel with the family at the same time, which is also the main three reasons why Urus's popularity in the Chinese market has steadily increased in the past two years.
The Urus vehicle weighs 2200kg, but it can still break 3.6 seconds, giving you a strong sense of pushback and highlighting its strength. This is due to the fact that the vehicle is equipped with a 4.0T V8 engine modeled DHU, which can reach a maximum power of 650 horsepower and a maximum torque of 850 Nm, which is matched by an 8AT gearbox with a maximum speed of 305 km/h. The specific configuration, such as: full-time four-wheel drive, air suspension, B&O sound (including 12 speakers), leather seats, front seat heating, are as standard, if you need to choose, you can also choose some like: rear seat heating, rear LCD screen.
As Lamborghini's old rival for many years, seeing the heat of the global SUV market, Ferrari officials are also about to prepare to list a ferrari utility vehicle called (Ferrari Utility Vehicle) at the end of this year, in order to fight against Lamborghini Urus, the current network broke out a few Ferrari (Ferrari Utility Vehicle) several pictures, interested friends can understand, At the same time, the car is expected to be introduced to the Chinese market next year. Then, at that time, the top SUV market will appear with Rolls-Royce Cullinan (priced at 6.10-7.8 million yuan), Bentley Bentayga (priced at 2.699-3.136 million yuan) focusing on home comfort SUVs; as well as Lamborghini Urus (priced at 2.9411 million yuan), Aston Martin DBX (priced at 1.898 million-2.388 million yuan), Ferrari FUV (price to be determined), the three main sports SUVs. In the future, supercar brands such as McLaren, Bugatti, etc., will they also join the SUV army? It's only up to time to test. So, if you win 100 million, which car will you choose? More luxury car reports, all in the daily car news hot spots.
Rolls-Royce Cullinan
Bentley Bentayga
Aston Martin DBX
Lamborghini Urus
Ferrari Ferrari Utility Vehicle