Recently, in the Ministry of Industry and Information Technology's new car declaration list, such a model has successfully attracted widespread attention in the industry, and for a time a variety of related reports and "exclusive" information are overwhelming, emerging in an endless stream, and "not seeing its people, first hearing its voice" has been vividly demonstrated. I can't help but ask, why does the BMW X5 have such magic to make all kinds of media reports? Why should the "million-level SUV" "put down its body" to launch the first shot of localization of large-scale SUVs in luxury brands? What product highlights of the domestic BMW Brilliance X5Li to seize the share of imported rivals GLE, XC90 and other models?
Where is the magic of the BMW X5?
Why can the BMW X5 become the darling of the luxury brand's medium and large SUV industry, and can capture men, women and children without suspense? The love of X5 by various groups and different classes seems to have formed a tacit understanding. So, why can the BMW X5 be "all ages"?
The reason is very simple, first of all, it is a BMW, but also BMW's flagship SUV, which is a very real problem. Whether at home or abroad, the BMW LOGO is to a large extent a symbol of identity and status, and no one does not admire expensive or high-end things, which is the instinct of human nature. At the same time, the Chinese people themselves have an unparalleled plot for the "BBA", which is the result of the combined action of the history of automobile development and globalization, which is beyond reproach.
BMW X5 was once titled the "King of the Road" by Bimmer or fans, and successful design, excellent driving control, sufficient power, outstanding passability and all-round daily car performance have made the X5 an all-round dead-end, IKEA IKEA, high-end luxury driving machine.
On the other hand, the relatively high price of the BMW X5 makes it difficult to become a model that the public can own or achieve, and the X5 is a "car that crosses the working class". Therefore, what is not obtained is often the most desirable and most anticipated, so the price reduction accompanied by X5 domestic production means that the price of low-end models is likely to enter the consumption circle of wage earners, which is definitely a gospel for a large number of people.
"Preemptive" domestic production, breaking the "tacit understanding"
Looking back, BMW is not active on the road to localization. The brand entered the domestic market as a joint venture much later than Audi, and when the Audi Q5 and Mercedes-Benz GLC completed domestic production, the BMW X3 was still silent. In terms of the localization of the market segment, BMW rarely has a case of taking the lead, and the arrival of bmw X5Li completely breaks the previous law, and also completely breaks the "agreement" between luxury brands (the high-end market of medium and large SUVs remains imported).
What is the power source for BMW to produce X5 domestically? Combined with the market performance of related models, "sales volume" is the primary factor.
It can be said that BMW has tasted the sweetness of "domestic", taking the next level of X5 model X3 as an example, before X3 domestic production, its sales are not to say that compared with GLC and Q5, the dilemma of "double digits" of monthly sales has also occurred. But when X3 added the "BMW Brilliance" prefix, it became the TOP player of the medium-sized luxury SUV, and the contrast made everyone see the power of "domestic". The new car insurance data shows that the X3 sold a total of 128,000 new cars in 2021, with an average of more than 10,000 units per month, beating the Audi Q5 and ranking 4th in the 2021 mid-size SUV sales list. From the famous Sun Mountain to the top, the effect of domestic production is immediate.
BMW X3 can be domestically overturned, domestic X5 can not be the icing on the cake? Moreover, the performance of X5 in the market segment is completely stronger than that of the X3 before domestic production that year. Taking the 2021 luxury medium and large SUV sales ranking, X5 can rank first with the annual sales volume of 50217 vehicles, which is enough to see the X5's outstanding product strength and sales base. Such a BMW"suv, once the domestic production is tantamount to investing a depth bomb into the same level of the market or even the next level of the market, the impact of "price reduction" and "dimensionality reduction" is not small.
What are the highlights of the domestic X5Li?
Since it is domestic, the most sensitive change for consumers must be the price. According to the forecast given by a number of dealers, the starting price of domestic X5Li may fall below 600,000, and the starting price of domestic X5Li is likely to be reduced by more than 100,000 yuan at the current guidance price of imported X500,000. Compared with the Mercedes-Benz GLE that starts at 699,800 and the Volvo XC90 that starts at 638,900, BMW Brilliance X5Li will show strong competitiveness in the official guidance price.
In addition to the price advantage, another highlight of domestic models is the size and space. The body size of the X5Li has been further increased compared with the imported model, and the length, width and height of the new car are 5060/2004/1779mm, and the wheelbase has reached 3105mm. In addition to the height of the car, the parameters of the domestic X5Li are basically significantly ahead of GLE (4930/1950/1795mm, 2995mm) and XC90 (4953/1958/1776mm, 2984mm).
In terms of tire specifications, the X5Li started with the "front and rear" specifications of the 275/45 R20 and 305/40 R20. The GLE and XC90 do not take the form of "front and rear matching", the former is 255/50 R19 specifications, the latter are 275/45 R20 specifications. In addition, the domestic X5Li can be equipped up to R22 wheels, GLE and XC90 up to R20. It can be seen that in terms of emphasizing the basic configuration of sportiness and easy control, X5Li is still the most attitude in its class.
All three models use the 2.0T model as the standard for entry-level models, and the maximum power of the three entry-level models is relatively close, but the peak torque difference is obvious. Even the entry-level X5Li has a peak twist of 400N·m, which is 30N·m and 50N·m higher than the GLE and XC90, respectively. With the blessing of ZF 8AT, X5 Li's zero hundred acceleration has also achieved the fastest of the three models, and the official announcement result is 7.3s.
Judging from the limited parameters and configurations currently announced, X5Li has more or less advantages in terms of price, size, and power valued by the Chinese people, and BMW X5Li still has a greater chance of winning on the basis of maintaining sales advantages before domestic production.
summary
In the view of Mercedes-Benz, Volvo and even Audi, BMW's move to domestically produce medium and large SUV is somewhat "not talking about martial arts", and even breaks the industry stereotype. Fundamentally, the so-called high-end market will gradually become "cheap" from the advent of the X5Li. Of course, this is not the BMW family, the debut of SAIC Audi A7L and the birth of X5Li is similar, but at least A7L from the appearance of the vehicle and imported A7 can not be completely said to be the same car, and X5Li's degree of reduction is extremely high. The difference between the two is that Audi is more like a new car launched, while BMW is using the same model that was "high above" in the past to reduce the dimension. BMW Brilliance X5Li may force GLE, XC90 and Q7 models to the edge of "domestic", and the domestic wave of a new round of medium and large luxury SUVs may have quietly set off.
Baiyi Auto Content Matrix