With the time to March, several of the most popular new cars in 2022 will also be officially listed and the manufacturer's guidance price will be announced, including many traffic stars with their own protagonist aura such as Tank 500 and Zhiji L7.
At the same time, the layout of major OEMs in the new energy market will also be put on the agenda, and several models that have been recognized by end consumers will also launch new plug-in hybrid models this month. So, today we will combine the pre-sale price to talk about the highlights of these five new cars that will be launched in March.
Changan UNI-K iDD
Listing time: March 10
Pre-sale price: 17.69-19.29 million yuan
From the pre-sale price and configuration parameters that have been announced, the arrival of Changan UNI-K iDD will reduce the entry price of the medium-sized plug-in hybrid SUV to a certain extent, after all, the starting price of the Tang DM-i model with a pure electric endurance of 112km has reached 202,800 yuan, while the UNI-K iDD with a pure electric endurance of 130km is only 176,900 yuan (pre-sale).
From the consumer's point of view, due to the reasons for the same five-seater car, in the future, perhaps more people will be UNI-K iDD and Hoshigoku L Thor Hi · X oil-electric hybrid version, Song PLUS DM-i put together to compare, then the former in the price, power loss fuel consumption (5L / 100km) part does not have a significant advantage. Due to the difference in plug-in hybrid architecture, whether the UNI-K iDD, which prefers high-speed driving with a better driving experience (P2 structure), can approach or meet the level of other opponents using hybrid hybrid (DHT) plug-in hybrid systems in the middle and low speed domains will also greatly affect its future reputation.
BYD Song MAX DM-i
Listing time: March 12
Pre-sale price: 14.68-17.38 million yuan
Purely from the pre-sale price point of view, BYD Song MAX DM-i is much more expensive than the fuel version, but after the comparison of the same level of market, it is not difficult to find that the jiaji PHEV and SAIC Maxus EUNIQ 5, which are also equipped with plug-in hybrid systems and positioned as compact MPV, are not cheap, respectively, 145,800 yuan and 165,800 yuan, and the pre-sale price of Song MAX DM-i is still within a reasonable range.
From the perspective of product force presentation, Song MAX DM-i and the old Song MAX can almost be regarded as two different generations of products, not only in terms of power, smoothness, tranquility, endurance and other aspects to solve the core pain points of the fuel version of the model, but also through the optimization of configuration, design details, it will be in the comprehensive product force really raised to the top level of the same level, such as the newly added Shu luxury integrated upgrade roof to make the longitudinal space in the car reach 1.4 meters, is a lot of 30-40 million MPV models can not match the spatial performance.
It is not difficult to predict that after the listing of Song MAX DM-i, it is bound to quickly return to the top ten of the MPV market sales list (as long as the production capacity can keep up), and will drive the compact SUV market to usher in a new round of blood, after all, the consumption potential of the 100,000-200,000 yuan MPV market is still not small, and most of the competitors' competitiveness has long been left behind.
Tank 500
Listing time: March 18
Pre-sale price: 33.5-39.5 million yuan
From the perspective of market segmentation, HS7, Explorer, Paristi, and even Tuon are its potential competitors, but the arrival of tank 500 will really change the competitive environment of the entire hardcore SUV market, after all, in the past, everyone was only fighting for power, space and off-road capabilities, and now tank 500 will also set a new standard for the segment in the luxury atmosphere, workmanship materials and intelligent interactive experience.
What is more commendable is that since the tank 500 has been pre-sold, we have rarely heard anyone question its price, but everyone is more entangled in which imported SUV, or flagship SUV to compare accurately, which is obviously a great cause that cannot be imagined by high-end models of independent brands in the past.
Ford Lingrui
Listing time: March 25
Pre-sale price: 15.88-18.88 million yuan
Ford Lingrui is positioned as a medium-sized SUV, the wheelbase of 2726mm in front of many independent brand PLUS versions of compact SUVs may not be brilliant, but compared to CR-V, X-Trail, and even Sharp Edge and other opponents, Jiangling Ford Lingrui does not suffer losses in body size, especially the 1935mm body width is a rare existence in the same level, and the starting price is more affordable than several mainstream joint venture SUVs.
However, the market prospects of Lingrui are not optimistic, in the case of brand and product recognition is not as good as other competitors, Lingrui's current price and configuration attractiveness is not enough to make swinging potential customers abandon the mainstream products of Japanese and German, and even compared to the price difference of Ford Ruiji, the latter 2.0T+8AT power combination is more attractive than it. It can only be said that if the final listing price of Lingrui is about 10,000 yuan lower on the basis of the pre-sale price, perhaps it will have the opportunity to highlight the siege.
Zhiji L7
Listing time: March 29
Pre-sale price: 408,800 yuan
From the perspective of product positioning, Zhiji L7 is a pure electric medium and large car; from the pricing point of 408,800, it is in the main sales price segment of luxury brands, like the mainstream luxury car brand BBA's product average price is also in the range of 40 to 450,000, obviously the goal of Zhiji Car is very clear, that is, to benchmark BBA luxury brands, and even including Tesla, Weilai and many other new car-making brands -
At present, the overall product orientation of the luxury medium and large car market is biased towards traditional values, there is a huge market space in terms of intelligence and technology, zhiji L7 is more similar to WEILAI ET7, and the target group is a young group that pursues technology, fashion and personality, and achieves dislocation competition with traditional luxury cars.
In contrast, chassis tuning by the F1 Williams forward-looking engineering team and Zhiji jointly developed, the turning radius is smaller than the golf may be the second of the biggest gimmicks that distinguish the current Zhiji L7 from weilai ET7, after all, the two vehicles can be said to have their own advantages in terms of power, endurance, cockpit design, and technical reserves, and the subsequent delivery speed and service level will greatly affect the direction of the Zhiji brand.
Ah Chuan said car
Overall, tank 500 and Song MAX DM-i are 5 new cars in the probability of selling very well products, and whether it is Zhiji L7, Lingrui or UNI-K iDD placed in the same level of market, can not say that there is a clear product or price advantage, whether the specific listing can reverse our current judgment, but also depends on whether the final listing price and configuration given by each OEM will be surprised.