Presumably, there are small partners who pay attention to new cars recently, everyone can frequently brush up on the article about mocha DHT-PHEV, this new car that has just been listed for a long time seems to control the traffic password, and almost the whole network is talking about it. Regardless of how this car is, the final result orientation has attracted the attention of many people anyway.
WHY？
Perhaps a large part of the reason is its pricing, the new car price range of 29.50-315,000 yuan, compared to the 2.0T pure fuel version, the starting price of the two is a full 100,000 yuan difference, the ultra-high starting price is almost a foot into the high-end SUV field.
You should know that in addition to the current wave of high-end new forces, few independent brand products dare to set the pricing so confidently, and even the old joint venture plug-in SUVs, their pricing does not dare to do so, most of them are more inclined to be rational.
Because of this, this is almost the price of the ceiling of the self-owned brand plug-in SUV, which really arouses the attention of many consumers, after all, everyone wants to know what is the superiority of this nearly 300,000 yuan SUV, and where is the 100,000 yuan expensive?
762N·m, 4.8s breaking 100, nearly 40kWh energy density, EV mode maximum endurance of 204km (WLTC), feed fuel consumption of 5.55L/100km. Yes, all of this data was created by Mocha DHT-PHEV.
Mocha DHT-PHEV is blessed with a plug-in hybrid system that takes into account both performance and fuel economy. Perhaps it is similar to the principle of the plug-and-mix system on the market, which is matched by a hybrid-specific engine and a drive motor, but it can achieve a balanced performance in the full speed range, solving the pain point of the common hybrid model high-speed stage and then accelerating weakly.
Mainly because it has the technical blessing of "two-gear hybrid connection", it is in the mode of parallel connection when it is in high speed and then doing rapid acceleration action, the engine is still in the direct drive at the same time the motor has also intervened in the work, and the two work together to solve the short board of the engine explosive force of the hybrid special engine.
When the speed begins to flatten, the two-speed hybrid structure will be intelligently adjusted to the most economical cruise mode, so that the vehicle can still find a balance point under different working conditions as much as possible, and the fuel economy has been achieved.
Therefore, the configuration of the new Mocha DHT-PHEV is not its biggest selling point, but after the replacement of the DHT hybrid system, its comprehensive performance is better than the 2.0T pure fuel version, and even better than the more mature hybrid system on the market.
In fact, after reading the selling points of the new car, the answer is also ready to come out.
- Powertrain
In fact, through the comparison of the configuration table, it is not difficult to find that the entry-level version of the Mocha DHT-PHEV is basically the same except for the powertrain and the 2.0T pure fuel version (two-wheel drive special alcohol version). Therefore, it can be understood that the Mocha DHT-PHEV is a model extended on the basis of medium and high equipment, but the price difference is still nearly 100,000 yuan...
Then, in the case of the configuration is basically flat, after excluding other interference items, then the power system is the root of the problem, so what is the larger cost of refining the plug-in and mixing system?
R&D costs:
First of all, it must be the cost of research and development, I don't know if you have found a phenomenon. When most domestic car companies are laying out new energy, everyone will basically give priority to MAKING PHEV models instead of HEV models.
WHY?
In fact, in the final analysis, the timing of domestic research hybrids is late, on the one hand, the technical accumulation of HEV is less, on the other hand, it is hindered by the technical barriers of the former, and it is not easy to break through. The problem can be solved, but it takes a lot of time and money to break through.
In contrast, the structure of the plug-in mix system will be simpler, because the battery allows for larger work, so it will be easier to achieve a more ideal balance point and seek better fuel economy.
But HEV is different, its battery capacity is small, then when the battery becomes an invariant, it needs a more efficient engine and the coupling efficiency of the entire hybrid system is higher to obtain good fuel economy, but it is not easy to achieve an ideal balance point... Therefore, manufacturers are more willing to work hard for PEHV.
As one of the few car companies in China with independent research and development of hybrid technology (HEV), Great Wall Motors has paid a lot of time and money behind it, and this account is of course also calculated.
Battery pack:
Comparing the latte DHT equipped with the DHT hybrid system under Great Wall Motors, it can be found that in fact, whether it is the engine or the drive motor (especially the single motor), the power parameters are basically the same, but the price of the latte DHT is very conscientious.
In fact, if you want to go deeper, you will find that in fact, the battery is the devil of cost, and the original intention of PHEV design is to make its EV mode last longer, which means that the energy density will be higher. Then under the same hybrid system, the battery density of the latte DHT (HEV model) is 1.7kWh, while the battery energy density of the Mocha PHEV is 39.76kWh, which is 20 times more than it.
Then according to the cost of ternary lithium power battery is about 850 yuan / kWh, considering the assembly cost and the power battery pack shell, the comprehensive calculation of 900 yuan / kWh, the battery cost alone is already 36,000 yuan.
Not to mention that there is a complete set of complex hybrid systems behind it and an extra rear motor, the corresponding high-voltage wiring harness, stronger temperature control, etc., coupled with the impact of the current sales epidemic, the cost of spare parts affected by the supply chain is also high, so the difference of 100,000 is also within a reasonable range.
Indeed, in terms of pricing, the mocha PHEV starts at 295,000 yuan compared to other plug-and-mix competitors such as BYD Tang, which is almost a mixed ceiling model, and even the joint venture plug-in SUV Honda CR-V PHEV and Toyota Willanda PHEV are much more expensive.
But playing high-end / high-end it really has this confidence, after all, since the launch of the WEY brand in 2016, the "VV series" launched immediately after it has dared to break through the ceiling of the 150,000-200,000 yuan range of independent brands. Not to mention that in 2022, a more high-end coffee intelligence platform has been launched, and the intelligence also has a high-level capital.
In terms of technology, the performance of the Mocha PHEV plug-in mixing system is no less than that of the "two fields hybrid", and even makes up for the shortcomings of the two, and the performance and fuel economy can get a good balance.
Secondly, WEY's sales channels have gradually begun to shift to online, offline and even divided into some direct branches, refined management is quite a bit of the shadow of new forces, no less than today's new forces, high-end image has gradually been established in the minds of consumers.
What's more, hybrid models are actually undervalued real mainstream.
According to the data given by the Association of Automobile Manufacturers, the wholesale sales of pure electric vehicles in January were 333,000 units, an increase of 130.4% year-on-year, of which the wholesale volume of A00-level was 105,000 units, accounting for 32% of the share of pure electric; the wholesale sales of A0-class were 51,000, accounting for 15% of the share of pure electric vehicles; the A-class electric vehicles accounted for 22% of the pure electric share; and the sum of the three has accounted for 69% of the total.
It can be seen that the amount of electricity is actually because of the relatively affordable price of micro and small pure electric vehicles. In contrast, the higher-priced plug-in hybrid model sold 79,000 units in January, an increase of 202.1% year-on-year. Then put aside the low-end pure electric vehicle model, in fact, the proportion of plug-in and mixed models is also quite considerable, which also proves that plug-in and mixed models actually have a certain demand.
So take advantage of the fact that there are not too many high-end plug-in and mixed SUVs at present, and when the plug-and-mix models are still exuberant, pinch point to launch such a high-end product, which is an affirmation of the market after research, and it is also a determination.
Perhaps the vast majority of consumers are confused by its slightly arrogant pricing, after all, this price is already enough to win the mainstream BBA, as an independent brand with such pricing, it is inevitable that there will be a contrast, a comparison will always feel that something is wrong.
In fact, products such as Mocha DHT-PHEV are like the recent phenomenon of relatively hot - Chinese food, high price, but also give people a sense of déjà vu that is not worth it in the world.
But perhaps, people Mocha DHT-PHEV do not insist on the amount of travel, just want to provide a more high-end option for the wave of people with high pursuits, they have the right to choose to spend higher money to buy different enjoyment, buy that quality and difference. What about ordinary consumers?
- And the pure fuel version isn't it?