This article is jointly produced by Cheyun & Tencent Automobile
There is a sentence in Faust that "eternal women, guide mankind forward", along the civilization of mankind two hundred years ago, to this day we want to ask women can guide the transformation of the car forward? In this regard, Che Yunmei conducted a questionnaire survey on the functions of women's favorite smart cars. At present, women have occupied a place in car consumption, especially for new models such as smart electric vehicles.
In the sample of this survey, female car owners accounted for 52.6%, and 73.9% drove fuel vehicles. In terms of car buying concerns, most groups are still concentrated in appearance and performance, of which intelligence accounts for 40%, almost equivalent to brand elements, which means that intelligence has increasingly become an important factor affecting users' car purchases, and it also shows that the degree of intelligence may help enterprises cross the brand gap. According to the survey results, the top ten smart cars such as women's favorites are as follows:
The most important aspect of buying a car
1. Automatically lock the car and close the window when leaving the car
2. Online music for car machines
3. Emergency collision brake assist
4. Voice adjustment atmosphere lights, fragrance, air conditioning temperature, car windows, etc
5. Car navigation
6. Automatic parking
7. Information functions such as trip trajectory and vehicle positioning
8. Congestion follow-up mode
9. Lane keeping
10. Voice search life service (check restaurant, check weather, etc.)
A total of four classification functions were set up during this visit, namely intelligent car control, intelligent voice, intelligent infotainment, and intelligent assisted driving. In the subdivision field, the use of intelligence by female car owners is as follows:
Among the most commonly used intelligent car control functions, the automatic locking of the car and the closing of the windows accounted for 78.3%, followed by the demand of female car owners for the functions of travel trajectory and vehicle positioning accounted for nearly 60%, which surprised us slightly. A female car owner said in an interview, "If I always disclose my car, I will often look at the trajectory of the trip so that he knows where he has gone." "It seems that women's insecurity is still quite heavy.
Among the most needed voice interaction functions, voice adjustment of atmosphere lights, fragrances, air conditioning temperature, car windows, etc. is the largest demand, accounting for 70.9%, which is widely used. Secondly, female car owners also need the life services that voice can provide, and the voice search life service (check the restaurant, check the weather, etc.) ranks second. It can be seen that the content ecology behind voice interaction is also very important for female car owners. Checking restaurants, checking the weather, and even ordering takeaways and movie tickets are all the demand points of female users.
The most popular infotainment feature is 76.5% of the online music of the car machine, followed by the car navigation of 65.2%, it seems that music and navigation is still YYDS. What is slightly surprising is that the demand for car application stores and in-vehicle social networking is relatively low and ranks lower. Phone mapping features such as Carplay and HiCar come in third.
Among the most needed intelligent driving functions, the turnout of emergency crash brake assist was as high as 75.2%, followed by automatic parking with a turnout of more than 60%, which are the most needed intelligent driving functions for female users. Congestion follow-up mode, lane keeping, and automatic pilot assisted driving (which can assist driving according to the navigation destination), these three items ranked 3-5 with more than 50% of the votes.
In addition to the intelligent functions listed above, many car owners expressed their daily functions that they think are easy to use, including obstacle recognition, driver status monitoring DMS, etc. The intelligent related functions in the driving state are still loved and needed by female car owners.
What are the intelligent needs for the future? Female car owners have a high voice for optimized assisted driving, and there is also a general demand for new energy vehicles to increase endurance.
During this visit, many car owners also gave the following suggestions on some specific functions: such as one-click start of the car clothing shield, setting up in-car insulation for children, hot milk and other functions, and seats can be combined and changed.
The data shows that compared with the group of fuel vehicle owners, the proportion of women in new energy vehicle owners is higher. Through the visit of Che Yun fungus, among female car owners, the attitude towards intelligence is different, listen to their voices: "Only when intelligence is completely intelligent and reliable is meaningful", "While intelligent voice or gesture regulation, I hope to retain the button mode", "have become accustomed to the services provided by intelligence in all aspects", "I think the safety factor of smart cars in general is higher"...
With the rise of the "she economy", the effect of women's pull consumption has increased, and models specially built for women have also been shipped. In today's awakening of aesthetic diversity and consumer awareness, any single "pink label" selling point no longer has a strong attraction, and the real value of a car is that it digs deep into the needs of female users and can solve problems.