At present, China's new energy vehicles are entering a period of rapid development. According to the statistics of the Association of Passenger Vehicles, the sales of new energy passenger cars in the mainland will triple year-on-year in 2021, and it is predicted that the sales of new energy vehicles will reach 6 million units in 2022. Judging from the market performance in the past two months, the major domestic new energy vehicle brands have shown a good growth momentum.
As an excellent representative of China's own brands, SAIC Roewe recently released the latest sales data: from January to February 2022, SAIC Roewe's new energy vehicle sales increased by 51% year-on-year, with an obvious upward trend; the cumulative sales of fuel vehicles reached nearly 50,000, maintaining a stable development trend. Under the background of the era when the mainland new energy automobile industry has entered a new stage of growth and development, SAIC Roewe is promoting the brand to continue to rise and enter a new pattern of rapid development through the orderly rhythm of "stabilizing oil and rising new".
The highest growth rate of a single model is 299%, and Roewe new energy vehicles are rising like a rainbow
With SAIC's leading layout in the "new four modernizations" and the leading edge of new energy technology research and development, SAIC Roewe has always had excellent market performance in the field of new energy vehicles. According to the latest sales data, SAIC Roewe's sales of new energy vehicles in February increased by 8% year-on-year, and sales in January and February increased by 51% year-on-year. Among them, the Roewe Ei5, as the benchmark of pure electric RV, increased sales by 151% year-on-year in February, continuing to maintain a hot sales trend and performing well in the same class. Another pure electric model, Callaway, has dominated the micro-electric vehicle market for a long time with the advantages of high value, high intelligence and long endurance, and its sales in January and February increased by 299% year-on-year, contributing an important force to the market expansion of SAIC Roewe new energy vehicles.
As we all know, the rapid development of new energy vehicles in the mainland is inseparable from the support of national policies. However, at the end of December last year, the ministries and commissions of the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, and the National Development and Reform Commission jointly issued the Notice on the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles in 2022, which clarified that from January 1, 2022, the subsidy standard for new energy vehicles will be reduced by 30% on the basis of 2021. At the same time, the problem of lack of cores is still spreading around the world, and there are problems such as the price increase of raw materials such as power batteries, which bring great challenges to the orderly development of new energy vehicles. In the face of such a difficult market environment, SAIC Roewe can maintain a steady upward trend in the field of new energy, and achieve a year-on-year growth of 51%, which is rare, and once again highlights SAIC Roewe's extraordinary strength in new energy vehicles.
Roewe iMAX8 led the rise "champion car" to attack Roewe brand acceleration upward
While new energy vehicles maintain rapid growth, SAIC Roewe's performance in the traditional fuel vehicle market is also remarkable. Taking Roewe iMAX8 as an example, as the preferred MPV of the happy family, since its listing, it has gained the trust of many users with its advantages of super space, top security, ultra-high quality and diversified configuration, and in just over a year, Roewe iMAX8 has entered 30,000 families. Judging from the latest sales volume this year, the market heat of Roewe iMAX8 has increased unabated, with sales in February increasing by 66% year-on-year, and continuing to rank at the top of the MPV sales list of more than 200,000 yuan. At the same time, as the first high-end MPV model of SAIC Roewe, Roewe iMAX8 brings together the forward-looking technology of SAIC passenger cars in terms of intelligent technology, power, safety and other aspects, especially in terms of safety, and has refreshed the best record of MPV collision of China Insurance Research Institute with 7 excellent results, surpassing many joint venture brand models of the same level, and is known as the pioneer representative of China's own brand upward breakthrough.
In addition to roewe iMAX8, Roewe RX5 series is also a strong responsibility for SAIC Roewe's layout of the fuel vehicle market. In 2016, the listing of the world's first mass-produced Internet car Roewe RX5 opened up a new category of "Internet cars" and led China into the era of Internet cars. The recently exposed new third-generation Roewe RX5, as the latest iteration of the RX5 series, has made breakthrough innovations in terms of exterior design, intelligent technology, power performance, etc., showing a strong "combat effectiveness", which will surely help SAIC Roewe to continue to be brilliant in the fuel vehicle market and promote the Roewe brand to accelerate upwards.
Since its official announcement as a senior partner of China's women's football team on February 15, SAIC Roewe has paid tribute to and guarded the "sonorous rose" with practical actions such as drone confession, gift of new cars, and escort to return home, and won the attention and praise of the whole society and the industry. The new third-generation Roewe RX5, as a gift to the Chinese women's football team, will rely on the influence of the Chinese women's football team "champion car" in the future to become the sales of SAIC Roewe in 2022.
At the time of the two sessions held in March, new energy vehicles, as an important way to achieve the goal of double carbon, have once again become the focus of society and are destined to usher in a new round of development peaks. SAIC Roewe has not only conformed to the market trend but also made positive contributions to the country's early realization of the dual-carbon target by stabilizing the "oil" and rising "new", adjusting its own industrial structure, and continuously promoting the rapid development of new energy vehicles. In the future, with the continuous efforts of SAIC Roewe in the field of new energy, as well as the efforts of deeply binding the national tide IP and continuously accelerating the transformation of brand rejuvenation, it will surely add another bright star to China's independent automobiles, and with the continuous improvement of brand strength, Rong Continental Wei on the world stage.