Just as the so-called "spring of the year", on the occasion of the Spring Festival of the Year of the Tiger, SAIC Roewe released the sales data for January 2022, with a bright opening report card, achieved a "good start" in 2022 sales, laying a solid foundation for annual sales and adding confidence to the upcoming start season.
According to the official sales data released by SAIC Roewe, saicar Roewe's total sales reached 42,140 units in January 2022, an increase of 20% month-on-month. Among them, SAIC Roewe's fuel vehicle sales in January were 32,248 units, an increase of 9% month-on-month, and the results were remarkable. In the fiercely competitive new energy market, SAIC Roewe also gained a lot, with sales of 9892 new energy models in January, achieving a double growth of 80% month-on-month and 85% year-on-year, further expanding its brand influence in the field.
Roewe RX5 series started the year by 31% and then won the trust of users and took the lead in the market
In particular, as another fist product in the compact SUV market of SAIC Roewe, the new RX5 PLUS also showed double growth in January, an increase of 5% year-on-year compared with the same period last year, an increase of 11% month-on-month, with a monthly sales of 8,627 units to refresh the highest sales record since its launch! For the first time, the new RX5 PLUS, which applies Roewe's digital design concepts of "Emerging Aesthetics" and "Digital Rhythm", perfectly integrates the strong charm of oriental national tide with modern industrial design, and is favored and sought after by many young consumer groups.
In addition, with the new appearance of the Roewe RX5 national tide version, it has also injected new kinetic energy into the entire Roewe RX5 car series. In January 2022, the Roewe RX5 achieved a 45% month-on-month growth, showing full confidence in the face of a number of new and old competitors.
Since the listing of the Roewe RX5, SAIC Roewe has continuously iterated and innovated it. From the initial Roewe RX5 sudden rise, to today's Roewe RX5 series of corps combat, the series has evolved a rich product matrix, with a variety of excellent models formed by the "product combination fist", Roewe RX5 series in the new year's opening competition and then the next city, once again won the trust of users, took the market opportunity.
Sales in the first month reached 9,892 units up 80% month-on-month SAIC Roewe New Energy achieved strong growth
In the annual sales report card of SAIC Roewe, not only the fuel model has achieved multi-point flowering, but its new energy products have also shown a stronger growth trend. Overall, SAIC Roewe's new energy model sales in January were 9,892 units, leading the new energy market at a strong growth rate of 85% year-on-year and 80% month-on-month, while further consolidating its dominant position in the market.
Among them, Clavi Clear, as an ultra-long standby small steel gun, created an excellent sales result of 6,198 units in January, with a year-on-year increase of 457% and a growth rate of 176% month-on-month, ranking among the leading players in the new energy mini-vehicle market.
Roewe Ei5 also lived up to expectations, with its long battery life performance and excellent intelligent experience, it was widely recognized by consumers, leading the market segment with a year-on-year growth rate of 125%.
Relying on the four new in one to create both soft and hard strength SAIC Roewe Tiger annual sales can be expected
This eye-catching report card for the beginning of the year is, on the surface, another example of SAIC Roewe's outstanding sales performance, and a strong endorsement of the quality of the brand's models. Hidden behind the report card is a stage proof of the success of SAIC Roewe's "change" and "unchanged" market competition strategy.
The so-called "change" represents that in the face of complex and diversified user needs and a rapidly changing market environment, SAIC Roewe actively innovates and strives for change. As we all know, in recent years, SAIC Roewe has continued to improve in research and development, design, technology and other dimensions, and has launched a variety of products with excellent quality and excellent performance to the market to meet the needs of consumers at different levels. In terms of brand marketing and expression, SAIC Roewe also strives to continuously innovate, so that consumers can understand Roewe faster and better, read Roewe, and fall in love with Roewe.
In terms of product design, Roewe Innovation deeply integrates Chinese classic elements and intelligent technology to create a more fashionable and cool product, allowing consumers to highlight their unique personality at the same time, experience the convenience and peace of mind created by intelligent technology, so that every user can enjoy the technical dividends brought by SAIC Roewe's technological innovation; and in terms of brand marketing and expression, SAIC Roewe through a series of activities that young consumers like to hear, cool and full of technology booths. Playing with the majority of young people makes SAIC Roewe no longer a cold car brand, but a fellow traveler with the same hobbies and demands as them..... All of the above are the epitome of SAIC Roewe's innovation and change in product development and design, brand expression.
The so-called "unchanged" means that SAIC Roewe's "user-centered" car-making concept will not waver, and the brand positioning of creating a "premium national car" for users will not change. In fact, in the process of new product research and development, SAIC Roewe will invite customers of different ages to visit and make suggestions at the design center, and the entire design process will be continuously adjusted and modified according to the user's suggestions, and the user's real car needs will be implemented into the product design, creating a "premium national car" for consumers to meet their car needs.
It can be said that SAIC Roewe relies on changes in various aspects such as product research and development, expression methods, etc., to accelerate the pace of brand evolution, and the new brand image has also brought it a strong and powerful brand "soft power", coupled with the safety performance of many of its models, excellent intelligent configuration, and the "hard power" of products that require users, sales have naturally been further improved.
SAIC Roewe achieved a "good start" in sales in the first month of 2022, winning a good lottery for the sales performance of the whole year. This also indicates that in the just-arrived Year of the Tiger, SAIC Roewe, which has both soft and hard strength, will "add wings to the tiger" and "tiger and tiger vitality", and create more sales results again in the new round of market competition, and further achieve an upward breakthrough of the brand!