Recently, some media reported that SAIC Roewe released a new energy price increase forecast, and the official guidance price of many of its new energy models will be raised from March 1, 2022. Roewe said that the reasons are the same as other car companies, the main reason is still the shortage of chips, the decline of new energy subsidies and the rise in costs. The preview of the price increase of SAIC Roewe new energy vehicles shows that customers who pay a deposit before March 1, 2022 to sign up for car purchase will not be affected by this price adjustment.
According to the car review agency, before this, a number of car companies have announced that they will increase the price of their new energy models. In February this year alone, three car companies announced the adjustment of vehicle prices, namely Feifan Automobile, BYD Automobile and SAIC-GM-Wuling Automobile.
It can be seen from the enterprises that have risen in price that in addition to the policy rebate factors in the new energy automobile industry, the fluctuation of raw material prices is one of the key reasons for the price increase of car companies.
On the surface, the price increase of SAIC Roewe new energy models can also be understood. However, judging from the price increase notice spread on the Internet, it is puzzling. Because of this price increase notice, it does not clearly indicate the specific price increase model and the amount of increase.
Instead, it was only announced that the price increase began on March 1, which is obviously to stimulate users to place orders, and there is a suspicion of marketing hype.
At present, Roewe's new energy products include pure electric models such as CLEAR, Ei5, i6 MAX EV, and hybrid models such as RX5 eMAX, RX5e PLUS, and ei6 MAX.
According to official data, SAIC Roewe sold 9,892 new energy models in January 2022, an increase of 80% month-on-month and an increase of 85% year-on-year.