On the occasion of the Spring Festival of the Year of the Tiger, SAIC Roewe released the sales data for January 2022, and achieved a "good start" in sales in 2022 with a bright report card, laying a solid foundation for annual sales and adding confidence to the upcoming start season.
According to the official sales data released by SAIC Roewe, the total sales of SAIC Roewe reached 42,140 vehicles in January 2022, an increase of 20% from the previous month. Among them, SAIC Roewe's fuel vehicle sales in January were 32,248 units, an increase of 9% month-on-month, with remarkable results. In the fiercely competitive new energy market, SAIC Roewe also gained a lot, with sales of 9892 new energy models in January, achieving a double growth of 80% month-on-month and 85% year-on-year, further expanding its brand influence in the field.
Roewe RX5 series takes the lead in the market
Just as the so-called "no accumulation of steps can not reach a thousand miles, no accumulation of small streams can not become a river and sea", SAIC Roewe can achieve the New Year's "opening red", naturally inseparable from the excellent sales performance of many of its models. Among them, since its listing, it has accumulated 30,000 Chinese families, and the Roewe iMAX8, which plays the preferred role of "happy big family" travel, has soared 31% year-on-year in terminal sales in January, continuing to stand in the top five of high-end brand MPV; Roewe i5 series terminal sales exceeded 10,000 in January, continuing to expand market advantages. As the star car series of SAIC Roewe, the Roewe RX5 series has once again won the recognition of consumers with its high-end driving experience and excellent intelligent driving performance. In January 2022, the Roewe RX5 series achieved a 31% month-on-month increase, setting an outstanding record of 13,260 units, further consolidating SAIC Roewe's market position in the field of self-owned brand compact SUVs!
Among them, the new Roewe RX5 MAX, which has just been launched at the end of 2021, is equipped with the industry-leading Roselle intelligent cockpit system, which can realize a number of high-tech practical functions such as dual-screen information intelligent interaction, immersive maps and intelligent navigation, making users' daily travel more convenient and safe. In addition, with the blessing of cultivated AI semantics, the new Roewe RX5 MAX also has the ability to understand perception, think and evolve, so that the communication between people and cars is no longer cold and stiff, and the first to bring users into the era of 3.0 emotional intelligence. Since its launch in December last year, the sales of the new Roewe RX5 MAX have risen rapidly, and in January, it has reached a super high month-on-month growth rate of 165%, and the new Roewe RX5 MAX has not only become another explosive product at the beginning of 2022, but also another "sales star" under SAIC Roewe.
In particular, as another fist product in the compact SUV market of SAIC Roewe, the new RX5 PLUS also showed double growth in January, an increase of 5% year-on-year compared with the same period last year, an increase of 11% month-on-month, with a monthly sales of 8,627 units to refresh the highest sales record since its launch! For the first time, the new RX5 PLUS, which applies Roewe's digital design concepts of "Emerging Aesthetics" and "Digital Rhythm", perfectly integrates the strong charm of oriental national tide with modern industrial design, and is favored and sought after by many young consumer groups.
In addition, with the new appearance of the Roewe RX5 national tide version, it has also injected new kinetic energy into the entire Roewe RX5 car series. In January 2022, the Roewe RX5 achieved a 45% month-on-month growth, showing full confidence in the face of a number of new and old competitors.
Since the listing of the Roewe RX5, SAIC Roewe has continuously iterated and innovated it. From the initial Roewe RX5 sudden rise, to today's Roewe RX5 series of corps combat, the series has evolved a rich product matrix, with a variety of excellent models formed by the "product combination fist", Roewe RX5 series in the new year's opening competition and then the next city, once again won the trust of users, took the market opportunity.
SAIC Roewe New Energy achieved strong growth
In the annual sales report card of SAIC Roewe, not only the fuel model has achieved multi-point flowering, but its new energy products have also shown a stronger growth trend. Overall, SAIC Roewe's new energy model sales in January were 9,892 units, leading the new energy market at a strong growth rate of 85% year-on-year and 80% month-on-month, while further consolidating its dominant position in the market.
Among them, As an ultra-long standby small steel cannon, Clavi CLEAR created an excellent sales performance of 6198 vehicles in January, with a growth rate of 457% year-on-year and a growth rate of 176% month-on-month, ranking among the leading players in the new energy mini vehicle market.
Roewe Ei5 also lived up to expectations, with its long battery life performance and excellent intelligent experience, it was widely recognized by consumers, leading the market segment with a year-on-year growth rate of 125%.
Soft and hard power, tiger annual sales can be expected
This eye-catching report card for the beginning of the year is, on the surface, another example of SAIC Roewe's outstanding sales performance, and a strong endorsement of the quality of the brand's models. Hidden behind the report card is a stage proof of the success of SAIC Roewe's "change" and "unchanged" market competition strategy.
The so-called "change" represents that in the face of complex and diversified user needs and a rapidly changing market environment, SAIC Roewe actively innovates and strives for change. As we all know, in recent years, SAIC Roewe has continued to improve in research and development, design, technology and other dimensions, and has launched a variety of products with excellent quality and excellent performance to the market to meet the needs of consumers at different levels. In terms of brand marketing and expression, SAIC Roewe also strives to continuously innovate, so that consumers can understand Roewe faster and better, read Roewe, and fall in love with Roewe.
In terms of product design, Roewe Innovation deeply integrates Chinese classic elements and intelligent technology to create a more fashionable and cool product, allowing consumers to highlight their unique personality at the same time, experience the convenience and peace of mind created by intelligent technology, so that every user can enjoy the technical dividends brought by SAIC Roewe's technological innovation; and in terms of brand marketing and expression, SAIC Roewe through a series of activities that young consumers like to hear, cool and full of technology booths. Playing with the majority of young people makes SAIC Roewe no longer a cold car brand, but a fellow traveler with the same hobbies and demands as them..... All of the above are the epitome of SAIC Roewe's innovation and change in product development and design, brand expression.
The so-called "unchanged" means that SAIC Roewe's "user-centered" car-making concept will not waver, and the brand positioning of creating a "premium national car" for users will not change. In fact, in the process of new product research and development, SAIC Roewe will invite customers of different ages to visit and make suggestions at the design center, and the entire design process will be continuously adjusted and modified according to the user's suggestions, and the user's real car needs will be implemented into the product design, creating a "premium national car" for consumers to meet their car needs.
It can be said that SAIC Roewe relies on changes in various aspects such as product research and development, expression methods, etc., to accelerate the pace of brand evolution, and the new brand image has also brought it a strong and powerful brand "soft power", coupled with the safety performance of many of its models, excellent intelligent configuration, and the "hard power" of products that require users, sales have naturally been further improved.
SAIC Roewe achieved a "good start" in sales in the first month of 2022, winning a good lottery for the sales performance of the whole year. This also indicates that in the just-arrived Year of the Tiger, SAIC Roewe, which has both soft and hard power, will once again create more sales results in the new round of market competition and further achieve an upward breakthrough of the brand.
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