On February 9, Qualcomm said that it has reached a strategic cooperation with Ferrari to become a senior partner of Ferrari to help Ferrari complete its digital transformation, and will also involve the digital transformation of Ferrari's F1 car, and the latest F1-75 car will be printed with the logo of Qualcomm Snapdragon.
Ferrari's model will use the Snapdragon digital chassis. Now is in the stage of intelligent transformation of automobiles, a large number of new cars are equipped with intelligent new technologies, like Ferrari, the old traditional car companies, in the past generally only focus on the mechanical quality of the breakthrough, research and development of how to improve the highest power, how to place the V12 engine, each fuel chamber in the highest fuel efficiency at the same time, but also to ensure that the engine compartment does not occur violent vibration. In addition, it also includes the design of the gearbox, how to achieve active scheduling, to be able to maintain relative smoothness, no excessive frustration and so on.
Nowadays, cars are gradually becoming computers with 4 wheels, and even if Ferrari does not transition to electrification, it must be intelligent. The most important thing about intelligence is to achieve assisted driving, even if most of the users who buy Ferrari prefer to drive themselves, there are also many driving scenes that are boring. For example, in the case of high-speed road conditions and urban traffic jams, assisted driving can help users reduce a lot of driving fatigue, so that users can have a better travel experience and have more energy to do other things at the destination.
(Source: F1 official website)
Assisted driving can also greatly improve safety. Many high-level assisted drivers will be equipped with lidar, etc., which can detect things outside the driver's field of vision, such as avoiding some "ghost probe" phenomena. In cases of heavy fog, heavy rain, etc., it can also distinguish the road conditions ahead, helping users to better drive in bad conditions.
Future cars will also have functions such as intelligent networking, and they will also use the network provided by the base station to control the smart home devices in the home by voice alone. It will also be equipped with functions such as wireless CarPlay, and the music or video played on the mobile phone can be continued to play through NFC or UWB, and it can be connected to the car machine to continue playing at a touch.
Voice assistants are a key part, and traditional car companies generally have less accumulation in this regard. To improve the accuracy of speech recognition, not only to be able to recognize standard speech, but also to accurately identify accents, which requires AI to have a large number of data models for precise training, and cooperation with technology companies can undoubtedly quickly improve the competitiveness in this regard.