In general, there are several types of consumers who buy a car. The first is the performance party, which pursues the core three things. One is the experience party, which requires the most balanced configuration and the most comfortable experience. The other is the cost-effective party, which does not buy expensive ones, only buys the right ones. The other is white for beginners. White often pursues self-imposed functions and spends money where there is really no use. Of course, the propaganda of automobile companies is deceptive, so it blows away the "chicken rib" function. Old drivers have a wealth of knowledge about cars, and long-term driving experience also makes them clear about their needs, so they have a certain ability to identify the information promoted by car manufacturers, but beginners are easy to run. In addition, the water depth of the automobile market, the abundance of automotive products, the uneven quality, the configuration parameters of different models are very different, and it is difficult for consumers to choose the most satisfactory models.
In the face of the complex automobile market, experienced drivers can find their most satisfactory car with their own eyes, but many people are actually blindly pursuing brands, and they believe that the quality of large factories is guaranteed. And it is. As the saying goes, high makes sense. The price of a commodity largely reflects a part of its quality, but not exactly with the equality sign. Because there is also the presence of brand premium. Only from the basic parameters, many domestic cars are almost the same as international brands, but the price is very different, one of the reasons for the difference is the brand premium, the other is the rare car configuration.
Due to the fierce competition in the automobile market, many manufacturers improve the layout of the car and increase the function of the car to improve their competitiveness as a publicity gimmick. Many configurations can indeed improve the driving experience, but some configurations are very chicken ribs, not only useless, but also greatly increase the cost of consumer car purchase, some novices white do not know, thinking that they have picked up the treasure. The first is automatic start-stop. There are two main selling points for this feature. The first is to reduce fuel consumption, and related tests have shown that this function can indeed reduce fuel consumption by 10%. The second effect is to reduce the difficulty of driving.
The road conditions are very good, and in the case of no traffic jams, the use of this function can reduce the difficulty of driving, but this first condition is almost difficult to encounter in the city, and traffic jams are often heard. Many people turn on the automatic shutdown function during the rush hour, and they will experience the nightmare of frequent downtime, so they turn off this function directly before driving. If the automatic shutdown function helps to save fuel and in some cases reduce the difficulty of driving, then the large screen of the center console is just a decoration, not only useless, but also a safety hazard. The central control screen is the emergence of smart cars in recent years before the beginning of the popularity, many car owners think this screen is very handsome, when buying a car specially chose a large screen to buy. However, veteran drivers with a long driving experience do not opt for the center console. Because in actual driving, distracting the attention of the monitor will reduce the driver's attention, which is a very dangerous thing on the road.
In addition, the function of the central control screen is actually not technically mature due to its short time of appearance. In particular, the technology of some automobile companies is not perfect enough. If you barely improve to the big screen just to meet the needs of consumers, the quality will become very poor, the usage method will be very poor, and the experience will be seriously affected. Another feature that diverts the driver's attention is in-car navigation. This feature did play a little role when smartphones were underdeveloped, but it has now been completely replaced by smartphones. First of all, the car navigation is fixed to the car, which is more inconvenient to use than the mobile phone. Secondly, many car navigation is not good, and many road information updates lag or even error, which angers drivers. Another feature has some controversy, some people think it works well, others think it's useless.
This controversial feature is the panoramic sunroof. Indeed, when this feature first appeared, it brought good memories to many owners. First of all, the overall aesthetics of the car is improved. Next, you can experience the thrill of a convertible. But in addition to the beauty of the design, how many other people actually open the sunroof of the car in actual driving? Obviously not many people can open it. The windows are enough. Falling on something can also cause safety issues. These functions are the result of actual statistics with big data, and the results of the actual experience of many car owners in actual driving. However, many beginners do not know this. They also believe that these designs can improve the driving experience, and many car owners want to polish their eyes and not be deceived by car companies.