In 2022, Changan Automobile will launch 36 new models, of which 19 are self-owned brands, including 9 new products and 10 redesign products.
Author: Three Divisions
Image: Official
Today, the automotive industry, which has been developing for more than 100 years, is facing a complete transformation. The development of science and technology redefines the car, "intelligent, electrified, networked, healthy" is the new direction, the traditional car is transformed into an intelligent platform product, to put it bluntly, it is "automotive robot".
Automobile companies have also shifted from simply selling cars to the trinity of travel products + travel services + ecological services, and if they cannot keep up with the rhythm, they will be eliminated. In 2021, there are 85 brands in the domestic traditional fuel vehicle market, 34 with monthly sales of less than 1,000 units, and 9 brands disappearing.
For Chinese brands, it is an opportunity to no longer be a spectator and a follower at the new table, but a parallel runner or frontrunner. In 2021, the market share of Chinese brand passenger cars reached 41.9%, exceeding 40% for the first time, and further increased to 45.2% in the first quarter of 2022.
In the field of new energy vehicles, the share of Chinese brand passenger cars has reached 83%, and mainstream Chinese brands have achieved 100% networking and driving assistance. Behind this, on the one hand, is the joining of new car-making forces, on the other hand, the self-revolution of traditional enterprises, and Changan Automobile is the representative.
In 2021, the cumulative sales of Changan brand vehicles exceeded 1.75 million units, an increase of 16.7% year-on-year, the sales of new energy vehicles exceeded 100,000 units, entering the top ten in the industry, and overseas exports exceeded 100,000 units, a new high for three consecutive years. This year, the 160th anniversary of Changan Automobile, what will be the next step?
Target: Move to mobility technology companies with 4 million sales in 2025
On April 13, at the 2022 Changan Automobile Global Partner Conference, Changan Automobile officially announced that it will comprehensively transform itself into an intelligent and low-carbon travel technology company and move towards a world-class brand at full speed.
In addition, detailed short-term and long-term targets have been set. In 2025, Changan Automobile's sales reached 4 million vehicles, of which 3 million were under the Changan brand and 1.05 million were new energy vehicles, accounting for 35%. In 2030, Changan Automobile's sales reached 5.5 million units, of which 4.5 million were under the Changan brand, 2.7 million new energy vehicles were sold, accounting for 60% of the total, and overseas sales accounted for 30%. In addition, carbon peaking will be achieved in 2027 and carbon neutrality in 2045.
The specific plan for this year is that the total sales volume will reach 2.45 million units, an increase of 6.5% year-on-year, of which the sales volume of independent brands will be 1.857 million units, an increase of 5.9% year-on-year, and the market share will increase to 11%.
In addition, Changan Automobile will enter the "fast lane" of global development, and will build 2-3 overseas manufacturing bases by 2025, completing the production capacity layout of the first phase of the global automobile market. At the same time, when the international business environment is improving, we will establish a European headquarters and a North American headquarters in the European and North American markets in due course, realize the comprehensive introduction of the global mainstream automobile market, and fully enter the European and North American automobile markets with high-quality and high-tech automotive products.
To complete the above sales and development goals, it is essential to increase the launch of new products, let's take a look at what hard dishes Changan has prepared.
New cars: 19 independent brands this year, to create a pure electric brand Changan deep blue
According to the plan, in 2022, Changan Automobile will launch 36 new cars, of which 19 are self-owned brands, including 9 new products and 10 redesign products.
In the field of new energy, there are 8 new products, including the multi-power combination of "automotive robot" Auchan Z6, the national classic scooter LUMIN based on the EPA0 platform, the first future technology electric coupe C385 based on the EPA1 platform, and the first product jointly built by Changan, Huawei and Ningde, Avita 11, which will be launched in the second half of this year.
Changan Automobile's own brand has a total of four product lines: the first is the mainstream passenger car market: 21 new products will be launched in the future. Among them, the new digital pure electric brand Changan Deep Blue has a total of 5 new cars, namely C385 EV, C673 EV, UNI-K PHEV, UNI-V PHEV, and Auchan Z6 PHEV, which will be launched in the second half of this year. In addition, the first mass-produced hydrogen fuel cell car in China is also about to be unveiled.
High-end intelligent electric vehicle brand Avita currently plans to have 4 vehicle products, covering the main market segments of the high-end, in addition to Avita 11, there is also Avita 011 in cooperation with Matthew M. Williams, creative director of French luxury brand Givenchy, a joint limited edition emotional intelligence electric coupe. It is reported that Avita is also the first high-end intelligent electric vehicle brand equipped with Huawei HI in the entire series.
In the small car market, four new products will be launched in the future, and LUMIN will be launched in 2022 to meet the demand for boutique transportation. There is also the commercial vehicle market, which will launch 6 new products in the future, achieve full coverage of the mainstream bus market by 2025, and launch 2 new platform pickup products. In 2022, the first community grid transport vehicle will be launched to meet the needs of express quality transportation.
Technology: Master the core technology, with more than 400 key technologies
Behind a large wave of new cars, it is backed by strong core technologies. Changan Automobile launched the "Shangri-La Plan" for new energy and the "Beidou Tianshu Plan" for intelligent networking.
First, let's look at the field of new energy. Since entering in 2001, Changan Automobile has won more than 20 provincial and ministerial awards, mastered more than 400 key technologies, and applied for more than 800 core patents. Changan Automobile has a complete forward development capability of new energy "Dasan electric" and is building a third-generation power system.
The new platform battery adopts 590 modules, which can cover 400-700km endurance requirements by adjusting the number of modules, the system energy density is greater than or equal to 180wh/kg, and the assembly has zero fire.
Deep integration of seven-in-one electric drive system (motor + reducer + motor controller + DC converter + charger + DC / AC converter + high voltage distribution box), can meet the needs of front-drive, rear-drive, four-wheel drive applications, deep-sea level silent effect (1 meter sound pressure level NVH≤78dB), is scheduled to achieve mass production in 2022.
Among them, the "seven-in-one" intelligent vehicle domain controller - Changan Smart Core SVDC, compared with the previous generation of product volume reduction of 70%, performance improvement of 70%, cost reduction of 43%, leading OTA function can provide users with "thousands of faces, commonly used and new" car experience.
In terms of new energy platform architecture, there are currently four types: MPA architecture, compatible with ICE and its electrification products, has been launched with UNI-V; EPA architecture is a platform architecture for the mainstream electric vehicle market, including C385, C673, Changan LUMIN and other upcoming models are based on the platform; CHN platform is the world's leading intelligent electric vehicle technology platform created by Changan, Huawei and CATL. Facing the future, we will build an intelligent electric vehicle architecture SDA.
In terms of intelligent networking, Changan Automobile has mastered more than 200 core technologies such as visual perception and multi-mode fusion, of which 26 technologies such as integrated adaptive cruise (IACC), remote parking (APA5.0), and remote intelligent parking (APA6.0) have been first launched in China. Among them, more than 30 key core technologies of L3 level intelligent driving assistance have been mastered, and L4 level has been jointly developed with partners. Avita 11, jointly built with Huawei and CATL, will mass-produce high-speed and urban point-to-point intelligent driving assistance.
According to Changan's plan, based on these hard powers, will create a new science and technology ecology, Changan Automobile plans to set up an independent technology company, with the new car as the traction, especially focusing on chips, core algorithms and other key technologies, to create a "core core map cloud network sky" of hard core, high-end industrial chain cluster, master the independent and controllable full-stack intelligent capabilities, and work with domestic and foreign partners to build the strongest new science and technology ecology, and finally form "a cloud in the sky, a network in the air, a platform in the middle, a full scene on the ground" platform industry ecology.
The future intelligent electric super digital platform architecture SDA, based on software-defined cars, with a new "six-layer architecture" concept, to build a flexible system of "hardware pluggable, scenario programmable, ecological on-demand, system self-evolution", to accelerate the creation of user-oriented full-scenario services, the E0 three-body "new car" project under the architecture is accelerating.
summary
In order to turn this grand goal into reality, Changan has made sufficient preparations, first of all, in terms of money, by 2025, it will invest more than 80 billion yuan, and the R & D personnel will reach 20,000, of which more than 6,000 intelligent and software R & D personnel, more than 5,000 new energy R & D personnel, and R & D personnel account for about 1/4. In addition, in the organizational structure, a matrix-type and flat management model of "small headquarters + business group + sharing platform + incubation and innovation" has been formed, and the equity incentive of core employees has been implemented to realize the same breath and common destiny of employees and the company. It can be seen that the entire system of Changan Automobile has been prepared and the prospects are promising.