Auto-First | Liu Tianming
In car consumption, women are more than half the sky. Female users are becoming more and more large, purchasing power is significantly enhanced, and many automobile companies are taking female consumers as the main marketing audience.
According to the data released by the Association of Automobile Manufacturers, the growth of female drivers in the past two years has been relatively rapid, from 0.7 billion people in 2016 to 160 million people in 2021, and women's cars have become a strong driving force for market growth. According to the "China Good Life Survey (2020-2021)" released by CCTV Finance, women's car purchase consumption reached 22.28% in 2020, exceeding 22% of men's car purchase consumption for the first time.
With the continuous expansion of women's car purchase demand, the "she economy" around women's car purchase has attracted the attention of car companies, not only launching products with small, flexible, good parking, cute shape design, but also making great efforts in the model configuration, equipped with many female consumers' favorite car configuration.
Intelligent navigation
Different from the past car navigation system, under the blessing of intelligence and electrification, the car navigation system is more intelligent and convenient, and the operation is simpler. At the same time, the navigation can also be controlled by voice, and the navigation destination can be set by moving the mouth.
In terms of pure electric vehicles, which are generally chosen by female consumers, the navigation system not only helps the driver to guide the way, but also provides rich charging station information. In long-distance travel, the pure electric vehicle navigation system will escort the owner according to the vehicle mileage and the distribution of charging piles along the road.
It is worth mentioning that with the development and application of augmented reality technology, AR real-life navigation system came into being. Take the MG6 XPOWER model as an example, the model is equipped with AR navigation as standard, displaying the way forward and virtual navigation information through a 12.3-inch full LCD instrument, and the navigation system is more direct and clear, full of scientific and technological sense.
Fragrance system
In recent years, the fragrance system has become more and more popular, and in the products dominated by female consumers, the assembly rate of the fragrance system is getting higher and higher, and the fragrance system is no longer the configuration of high-end models.
The built-in fragrance system effectively avoids the danger of placing perfume bottles in the car, does not destroy the style of the car because of the fragrance hanging at the air outlet, and does not obstruct the line of sight because the rearview mirror hangs incense pieces.
The simple and safe fragrance system has become one of the most popular car configurations for many female consumers.
Make-up mirror
The makeup mirror in the visor has become one of the configurations that many car companies have cut to reduce costs. As everyone knows, the makeup mirror inside the visor is one of the essential configurations in the eyes of female consumers. Beauty-loving ladies always need to make sure they have the best posture, and a makeup mirror behind the visor is essential.
Sun visor makeup mirrors with lighting linkage are more popular with female consumers. To a certain extent, this subtle configuration will change the intention of female consumers to choose a car.
Speech recognition
With the popularity of the smart cockpit, more and more products are equipped with voice control systems, users only need to say the wake word, you can activate the system, in the case of hands without leaving the steering wheel, through the voice control music playback off, air conditioning temperature adjustment, window opening and closing, navigation, consultation, etc., the driver no longer need to be distracted by functional adjustment, greatly improving driving safety.
At the same time, with the blessing of intelligent AI, intelligent voice control can continuously learn, better understand the car habits and operating habits of car owners, and bring female consumers a vehicle to understand your feelings better.
In addition, the voice control system of some models appears in the vehicle central control screen as a virtual character, and the cute and pleasing virtual character is more popular with female consumers.
Automatic parking system
For most female car owners, reversing is an absolute headache.
The automatic parking system can easily solve this problem, the user only needs to activate the system, the vehicle will measure the distance and angle between the vehicle and the surrounding objects through the radar probe and camera, and then calculate the parking process through the on-board computer, the user only needs to hang in the corresponding gear according to the prompts, the steering wheel will automatically correct the direction, and complete the reversing into the warehouse. Even if the driving technique is not skilled, it can be easily done according to the system instructions.
At present, the vast majority of vehicles are equipped with automatic parking systems, and support automatic parking in vertical and horizontal parking spaces, and some systems also support parking spaces.
Panoramic imagery
When the automatic parking system does not recognize the parking space, the panoramic image function will provide intuitive assistance to female car owners. During the reversing process, some female drivers have difficulty knowing the steering angle of the vehicle from the steering wheel, resulting in the difficulty of stopping the vehicle. With the steering auxiliary line reversing image function, the direction adjustment is perfectly solved by observing the change of the steering auxiliary line in the rear image.
In the relatively congested road, the female driver's perception of the vehicle is relatively poor, and the panoramic image function can observe the surrounding environment of the vehicle in real time through the surrounding area of the vehicle to avoid collisions. In addition, the panoramic image function of some models also supports the transparent chassis function, which can observe the road conditions at the bottom of the vehicle in real time when the underside of the vehicle is simple off-road or the underbody condition is not clear.
Automatic induction trunk
Shopping may be one of the most common car use scenarios encountered by female consumers, when large bags and small bags walk near the vehicle, models equipped with automatic induction trunks, just gently lift the trunk to open naturally, put things more convenient and concise.
At the same time, the automatic induction trunk also supports the electric closing function, especially in the SUV model, the trunk is opened at a higher angle, and it is difficult for the shorter owner to touch the closing button, and after lifting the foot to sweep the rear, the inductive trunk can be activated again. This configuration is very comfortable and satisfactory for those girls who are weaker.
APP remote control car
Among female users, the APP remote control car function has attracted much attention. Users can remotely control the start, turn off, switch lock and other functions of the vehicle through the APP in the mobile phone.
In the hot summer, users can remotely control the car through the mobile phone APP to turn on the air conditioner in advance to avoid the high temperature in the car, and in the winter, the vehicle can also be started in advance, which can not only complete the preheating of the vehicle, but also avoid the temperature in the car is too low.
Taking Lynk & Co 02 as an example, through the mobile phone APP, it can locate the vehicle, monitor the status of the vehicle, remotely open and close the door, and so on. Especially the positioning vehicle function, when the car is parked in the parking lot in the mall, the user can query the location of the vehicle through the mobile phone APP, and no longer need to run around to find the car. At the same time, Lynk & Co 02 also supports the interconnection of cars and homes, users can remotely control smart homes through relevant accounts, and they can take better care of their homes when they are not at home.
Umbrella trough
On rainy days, the configuration of the umbrella groove will play a big role, the umbrella will not make the interior become wet, and the wet umbrella has a home. When it rains suddenly, you don't have to go to the trunk to get an umbrella in the rain.
Some models of umbrella grooves can automatically guide water, and take into account the drainage and drying functions, effectively avoiding the odor of the umbrella groove and the interior odor. Therefore, the umbrella slot is not only favored by female consumers, but also one of the detailed configurations that many car owners are satisfied with.
UV resistant glass
In order to solve the problem of how female drivers can protect themselves from sunscreen while driving, car companies can be said to have made great efforts to equip products for the main women's market with ultraviolet glass.
As the name suggests, UV-proof glass can effectively block the passage of ultraviolet light, and is a sunscreen "small black umbrella" that protects the skin, allowing female consumers to enjoy a delicate and elegant ride life.
In addition, the UV-proof glass also has a heat insulation function to ensure the air conditioning effect and reduce the influence of the outside temperature or light on the temperature inside the car. At the same time, blocking the passage of ultraviolet rays can prevent the rapid aging of plastic parts in the interior. (Image from the Internet)