In January 2022, the sales volume of new energy vehicles was 352,000 units, an increase of 135.7% year-on-year, and the new energy market gradually strengthened.
Among them, pure electric vehicles sold 275,000 units in January, contributing 78% of the performance; although the plug-in hybrid market is currently small, it has a strong growth, with an increase of 208.5% in January, driving the overall growth of the new energy market.
According to the analysis of Fortis Zhishu Public Opinion (http://zhishu.futongdf.com.cn), the new energy manufacturers TOP10 have accumulated sales of 243,000 vehicles, accounting for 69%; the TOP10 manufacturers mainly focus on their own brands, and only Tesla China is a foreign brand.
BYD Automobile led the sales of 93,000 vehicles in January, with a clear sales advantage; SAIC-GM-Wuling ranked second with monthly sales of 30,000; TOP3-10 manufacturers did not exceed 20,000 vehicles, and the sales gap was small; Xiaopeng, Ideal, and Nezha ranked in the top 3 in the new car-making forces, and Weilai fell out of the first echelon of the new car-making forces, which may be affected by the launch of new cars WITH a lower price of ET7 and ET5 a few years ago, and ET7 is expected to be delivered at the end of March, and the impact will continue.
Due to the small size and low base of the overall new energy market in 2021, many car companies increased year-on-year; Geely Automobile and Nezha Automobile increased by more than 400% year-on-year; BYD Automobile's many car series fully blossomed, an increase of 358% year-on-year, and Qin PLUS DM-i, Song PLUS DM-i, Dolphin, and Han EV all exceeded 10,000 in January. Chery Automobile, GAC E-An and Xiaopeng Automobile increased by more than 100% year-on-year; Tesla China and Great Wall Motors increased slightly over the same period, and SAIC-GM-Wuling barely remained the same as in the same period.
The TOP car series is mainly based on cars, covering 3 SUVs, namely Song PLUS DM-i, Model Y, ideal ONE; 4 new cars on the list in 2021, namely Qin PLUS DM-i, Song PLUS DM-i, Dolphin, QQ Ice Cream. The price of TOP car series is seriously differentiated, and the car series below 50,000 yuan has Wuling Hongguang MINIEV and QQ ice cream, and the car series above 300,000 yuan covers Model Y and Ideal ONE.
Wuling Hongguang MINIEV's monthly sales of 27,000 ranked first in the new energy market, with obvious sales advantages, but compared with December 2021, the car series fell by nearly 50%, which may be greatly affected by the increase in similar competitors and the upcoming launch of its own replacement models. Qin PLUS DM-i and Song PLUS DM-i are hybrid vehicles, ranking 2nd and 3rd in the new energy vehicle series in January, model Y, ideal ONE, dolphin, Han EV sales have exceeded 10,000, QQ ice cream, Ben ben E-Star, small ant sales exceeded 9000.
Model Y due to insufficient production capacity in the same period, an increase of more than 800% year-on-year, ideal ONE, small ant increased by 128% and 49% respectively over the same period; Han EV increased slightly compared with the same period.
According to the data, in January, there were 1,141 problems in feedback, and the service problems in the new energy market were more prominent, of which the service problems accounted for 51%, focusing on related problems such as non-fulfillment of promises and sales fraud; quality problems accounted for 44%, and the three major problem points with more feedback were power battery failure, audio-visual system failure, and inaccurate mileage.
Among the specific problems, the top complaints are the promise not to be fulfilled: the car cannot be mentioned, the sales fraud: it is not in line with the publicity, and the sales promise is not fulfilled, which is reflected in the sales service-related issues; the system upgrade problem, other: the suspected allocation reduction problem is also mentioned.
Subdivided into specific car series, Euler good cat car machine system and publicity do not match the storm is still continuing to ferment, EX3 kung fu cattle although the listing time is not long, but the number of complaints in the new energy vehicle series ranked second, the main problem focuses on the promise is not fulfilled: can not be mentioned car; ZEEKR 001 mainly involves the decline of rights and interests, 2022 rights and interests are better than 2021, causing consumer dissatisfaction leading to collective complaints.
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