Acura has stopped China's import car business and car business last year, and the online car market learned from Acura dealers that Acura will withdraw from the Chinese market and is waiting for the manufacturer's final notice. The only 4S store in Beijing, "GAC Acura Beijing Jingang Store", has officially stopped selling and will become McLaren's 4S store in the future. Acura Beijing also has 4 showrooms, all set up in the Guangqi Honda 4S store, is still digesting last year's inventory of cars, but is no longer booking new cars from the manufacturer, according to dealer salesmen, GAC Acura manufacturers' factories have stopped production. Two of the 4 exhibition halls have been dismantled in the store Acura display, if consumers want to buy a car, directly to the warehouse to pick up the car, the other two also said that when the inventory is digested, the Acura exhibition hall will also be demolished. The maintenance of Acura vehicles will not be affected and will be undertaken by the Guangqi Honda 4S store.
According to the latest sales data, GAC Acura's cumulative sales in 2021 were only 6,554 units, down 45.05% year-on-year, of which CDX sales were 3,264 units and RDX sales were 3,290 units. Acura's failure lies in its own conservatism and grasp of the market, that is, marketing has not kept up, and brand building is missing. GAC Acura is the second business headquarters of GAC Honda, and its marketing ideas are also in accordance with the rhythm of GAC Honda, adhering to the "product-driven sales", and there is no marketing to speak of.
Such a scene is inevitably reminiscent of Dongfeng Renault in 2020, when Renault mainly sold 4 SUVs, did not lay out car products, and did not do special development for the Chinese market, resulting in a sharp decline in sales, thus poor management to exit the Chinese market. The current sales base of GAC Acura is lower than that of Dongfeng Renault at that time, even if there is GUANGQI Honda as a support for "blood transfusion", but in the current market competition environment, it is difficult to escape the fate of delisting.