After the advent of the new energy era, the traditional fuel vehicle giants are looking for ways to transform. Although they have also launched a lot of good pure electric vehicles, but in the minds of consumers, these brands are still fuel vehicle brands, and the pure electric vehicles of these brands are not as good as the pure electric vehicles of the new power companies, so a very realistic problem in front of the traditional fuel vehicle brands is how to carry out new energy transformation.
In fact, there are two realistic paths, one is to establish a brand new car brand. For example, many brands in China have established new brands, such as Geely set up Extreme Kr, and Dongfeng set up Lantu.
Another way is to completely separate the new energy vehicle business and the fuel vehicle business within the group and maintain their independent development. Recent. Ford announced that it will be the first in the industry to separate electric vehicles from its existing internal combustion engine business and focus on electric vehicles.
Speculation about the future direction of Ford's electric vehicle business has been around for a long time. Ford's CEO also said not long ago that there are no plans to spin off the electric business. But I didn't expect that Ford recently regretted it and decided to completely separate fuel vehicles and new energy vehicles. In other words, Ford will still operate as a unified company, but new energy vehicles will be a separate division, different from fuel vehicles. This new new energy vehicle division is called the Ford Model E.
The Ford Model e focuses on providing software and connected vehicle technology and services for innovative electric vehicles. For Ford Blue, it expanded its portfolio of internal combustion engine vehicles and focused on hardware engineering and manufacturing. The two business units plan to grow together by sharing relevant technologies and best practices.
Ford F-150 lighting
Ford's attempt not to lose its competitive edge in the electric vehicle business and its competition with existing automakers through this restructuring highlights the division of roles. Ford has made great strides in its lineup of electric vehicles, including the F-150 Lightning and Mustang Mach-E.
Ford aims to produce more than 2 million electric vehicles per year by 2026 and reach about half of global electric vehicle production by 2030.
The Electric Vehicle and Digital Systems Manager at Ford's Model E division will be led by Doug Field, who is involved in the Apple Car project and is the engineering lead for Tesla's Model 3.
At a meeting last week, Ford listed U.S. electric car maker Tesla and Chinese electric vehicle startup Niolai as specific competitors. Although it is a traditional automaker, it has promised to surpass them in the global electric vehicle market. In addition, it is expected to invest $5 billion in the electric vehicle business in 2022 alone. As one of the top three U.S. automakers, Ford has high expectations in the electric vehicle market based on the Ford Model E segment.