On the shores of Lake Washington in Seattle, USA, there is the "House of the Future", a lakeside villa that Bill Gates spent 7 years to carefully build. The house is equipped with advanced voice control and fingerprint technology, the temperature of the floor and lane is also automatically controlled by the computer, the indoor touchpad can automatically adjust the brightness of the entire room, background music, indoor temperature, etc., no key to enter the door, no paper and pencil for messages, there are ears on the wall, ready to call.
These scenes are not unusual for us in 2022, but they were quite shocking five or six years ago. As Bill Gates predicted as early as 1995 in his Road to the Future: In the not-too-distant future, homes without smart home systems will be as unpredictive as homes without internet access. Similarly, for cars, cars without imagination must not sell well.
In the market of independent SUVs, which has a wide range of consumer groups, Changan Automobile's CS75 car series is such a player who constantly relies on imagination to come out of place and leads the market, and its product positioning is to make a car that allows users to enjoy the "value of tomorrow". "Tomorrow" means that the CS75 car series has a lot of imagination as a car.
Spring and autumn, what is tomorrow's car
Of course, to create an imaginative car, the first thing you need is the strength of hard-core products and the market environment that can withstand the test. This is more familiar with CS75, which has been fighting in the SUV market for 8 years: in order to achieve a leading position in the market, it cannot only be a follower and imitator behind the joint venture brand, but also needs to open the previous blank market area by its own brand's considerable independent research and development strength and sufficient innovation courage.
Such a value concept drove the birth of Changan CS75. Before Changan Automobile was listed on the CS75, Changan Automobile only had one model CS35 in the SUV market, and the feedback on the market was good at that time, but this was only a test of the SUV market for Changan Automobile, and the huge SUV market required Changan Automobile to invest in a variety of models with different positioning and styles to jointly layout. Therefore, in 2011, when Changan internally approved the CS75 with the code name S301SUV model, the CS75 was one of the strategic models that Changan Automobile built heavily that year.
After the internal team's continuous polishing, overthrowing and polishing of the product, in November 2013, as soon as the CS75 was unveiled at the Guangzhou Auto Show, it was widely praised for its own and individualistic and atmospheric vehicle design style, which made Changan Automobile greatly affirmed in the market, coupled with the previous design of Changan Automobile in Yidong, Zhishang XT and other models has laid a word-of-mouth foundation in the market, Changan Automobile's independent design road has once again taken a big step forward.
At the same time, the Blue Core 1.8-liter turbocharged engine equipped with it is the first generation of the Blue Whale engine independently developed by Changan Automobile, which also makes Changan Automobile take the lead in the forefront of its own brand on the road of independent research and development. Over the past 8 years, the CS75 has continuously undergone modifications, upgrades and the launch of new cars, during which time, although the Chinese auto market is constantly changing, this car series has been changing from the beginning as an independent representative car series of Changan Automobile, and has been hot for many years.
By 2019, CS75PLUS officially set off the "trend of tomorrow" with the product positioning of "quadruple tomorrow's value", and the "current surplus, appropriate advance" product concept that the CS car series has long adhered to has been properly and accurately interpreted. The newly listed second-generation CS75PLUS is based on the first generation of models to the current consumer concerns about the four aspects of power, design, wisdom, safety has been systematically advanced, the whole series of Standard Aisin 8AT, creatively put the previous generally appeared in luxury brands on the configuration of Chinese brands.
It can be said that the Changan CS75 series has once again broken through and led the development direction of its own brand SUVs, highlighting the connotation of its "tomorrow's value". Nowadays, Changan CS75 series has long been at the forefront of China's independent SUV market, with solid sales, and has now sold more than 1.5 million units, which is not only a witness, but also a deep participation in and leadership of China's independent brand upward journey, becoming a phenomenon-level sales evergreen product in China's independent SUV market for many years.
Morning sun and sunset, CS75 accompanied by mountains and rivers
"Since its launch on April 20, 2014, the Changan CS75 series has been running for 2871 days and nights. During this time, CS75 and users accompany each other, support each other, after witnessing the extraordinary journey of each car owner's ordinary life, now, we ushered in the second generation of CS75PLUS officially listed. ”
On February 28, at the launch of changan automobile's second-generation CS75PLUS, Yang Dayong, vice president of Changan Automobile, cordially referred to the owners of the scene as their family, and sighed from the heart: "You are not only Changan users, but also family. Our hearts are actually connected. ”
Compared with the car, the SUV model use scenarios are more abundant, not only to meet the daily needs of commuting to work in the city, but also to meet the different needs of diversified family members, and the second-generation CS75PLUS that has been upgraded and transformed is obviously the sincere work of Changan CS car series. With a new powertrain, a new design language, and a comprehensively upgraded technology configuration and the addition of multiple driving modes, the second-generation CS75PLUS gives users a broader imagination in their lives.
For example, for the ordinary people we live in the city, in addition to the daily commute to work in the city, the beautiful nature of the outdoors is obviously more attractive. Just like the recent continuous rain and cold air invasion after a long time, it is just possible to take advantage of the recent sunny and walk-away weekend travel, and the second-generation CS75PLUS can arrange a family spring outing clearly.
There is a total of five families in the family, and there is no problem with sitting on the second-generation CS75PLUS, and the spacious interior space is comfortable to sit on. Equipped with a smart cloud control assistant, before getting on the car, you can adjust the car to the right temperature, do not have to worry about the old man who has just recovered from the season cold to enter the car and need to adapt to the ambient temperature, and the heated seat also allows the occupants to quickly enter the travel state, making a good start for this trip.
Since I just lent the car to a friend yesterday, the other party adjusted the driver's seat according to his own habits. As soon as you get in the car, the face ID face recognition function that comes with the second-generation CS75PLUS recognizes your identity and adjusts it back to your accustomed steering wheel and seat position.
The vehicle started quickly, everyone opened the journey of talking and laughing, you also opened the music you like to listen to, the car by sony audio, music rhythm atmosphere lights, deep-sea level NVH linkage to create an immersive music cockpit, so that the family are filled with a happy and happy relaxed atmosphere, everyone's heart as if it has flown to the scenic spot.
When slowly driving away from the city, the beautiful and magnificent scenery of nature gradually comes into view to make people feel comfortable, usually like to record life of the wife on the co-pilot, with the car front camera freely took a vlog, at this time you only have to keep a safe drive, the surrounding scenery has been recorded with the forward movement of the car.
Arrived at the destination, found that the weekend out of the trip people and cars are not too much, looking for parking space accidentally into the narrow one-way road, fortunately the second generation of CS75PLUS is equipped with a trail reversing function, you can reverse the vehicle according to the trajectory of the original way, so that the journey of the episode added a little bit of intelligent technology to join the fun.
After a day of playing in the waterfalls, canyons and mountains, night fell, on the way home, everyone was a little tired, Sycamore Car Federation TINNOVE came to replace everyone to do a lot of things, such as opening navigation, playing music, window opening and closing, etc., intelligent child care system also played for children he liked to listen to Peppa Pig story.
When you are a little tired driving, the fatigue monitoring warning immediately reminds you to concentrate through voice warnings, music refreshments, calls, etc., and the wife also takes a lot of worry about it. When you get home, the APA5.0+ remote-controlled valet parking system takes over the parking process, so you can focus on taking care of your tired family after a long day and buying souvenirs locally.
For Changan Automobile, the car has never been a cold scientific and technological product, but also a close and intelligent partner closely connected with the user's life, which is also one of the important meanings of the "tomorrow's car" proposed by Changan's second-generation CS75PLUS: to enter a better tomorrow with the user.
Kanche said
In an era of the Internet of Everything that can connect everything through the screen, we can use all our imagination to imagine all the beautiful possibilities for the future, and connect all the resources around us to clearly plan and steadily realize. This is an unimaginable life for those who came before us, but it is the best dividend that this era has given us.
The second-generation CS75PLUS created by Changan's accumulated strength is a product with long-term investment value in the current SUV market. Lasting and surpassing, this is the second generation of CS75PLUS as the original intention of "tomorrow's car", but also its strong competitiveness, I believe that the second generation of CS75PLUS can greatly boost the sales of Changan Automobile in 2022, and bring more users with "tomorrow's value" travel accompaniment.