On March 3, Dongfeng Nissan released a February sales report, and the data showed that Dongfeng Nissan sales in February were 63,688 vehicles, down 0.7% from 64,143 vehicles in February last year, and down 42.39% from 111333 units in January.
Dongfeng Nissan is currently operating together with three brands of Japanese product brand, Venucia and Infiniti, which means that the sales volume of the three brands is lower than last year's sales, and compared with the sales volume in January, it is almost close to the waist, and the overall sales volume of Dongfeng Nissan in February is weak.
It should be noted that Dongfeng Nissan terminal sales of 63688 vehicles, of which, the Sales of Japanese product brands is 55795 vehicles, accounting for a relatively large proportion, while Venucia and Infiniti sales are only 7893 vehicles, the two brands can be described as walking on the edge of life and death, and the sense of existence is extremely poor.
In terms of specific models, in the car sector, the sales volume of the seventh-generation Tianlai was 10,268 units, an increase of 37.2% year-on-year, which is a rare growth model of Dongfeng Nissan; the sales volume of the fourteenth generation Xuanyi was 28,519 units, a slight decline of 28,638 units year-on-year.
In the SUV segment, Dongfeng Nissan's SUV family sold a total of 18,289 units in February. Among them, the 2022 Qashqai was 9743 units, an increase of 7.6% year-on-year.
Dongfeng Nissan's SUV sales report, only mentioned the 2022 Qashqai and the new Jinke two SUV models, only announced the sales of a Qashqai SUV, and the three-cylinder XTE that cost 19 billion yuan did not mention any news at all, Dongfeng Nissan is more and more unconfident, the real sales have nothing to do with much, such a heavy model is "disappeared"?
If according to dongfeng Nissan announced SUV family sales of 18289 vehicles, Qashqai sales of 9743 vehicles, the two are reduced to 8546 vehicles, this sales include the new Jinke, the new generation of Qijun, the new Loulan, the new Tuda, as well as Zhengzhou Nissan production in the Dongfeng Nissan channel sales of glory Qijun, so it seems that the above several cars seriously dragged Dongfeng Nissan sales of the hind legs.
Although the sales are not good, but Dongfeng Nissan has not stopped the marketing of its SUV models, according to the news of Dongfeng Nissan, on February 18, Dongfeng Nissan organized four models in Mudanjiang, Heilongjiang, Tule, the new Qijun, Tuda, Loulan, the national media test drive meeting, set off the first wave of ice and snow in the Year of the Tiger. Let's hope that SUV models can always be active in media life!