According to the practice of previous years, the domestic auto market after the Spring Festival and before the Beijing/Shanghai Auto Show belongs to the "trough period", and while consumers' desire to buy cars fades, car companies rarely have big moves. Of course, compared with the annual "Golden Nine and Silver Ten", the new products in the trough period are more likely to attract attention, especially at the important node of the first quarter of each year, the best-selling of a new model can make a good start for the whole year.
Because of this, in the upcoming March, there are four new models on the market, and their performance in appearance, configuration and other aspects is enough to dispel your regret that you did not buy a car a few years ago. Are these blockbuster new cars worth waiting? Let's take a look at them one by one.
Ford Lingrui
In recent years, the term "inner volume" has been active in the topic circle of young people, and in the automobile market, there is also a silent "inner volume contest" between car companies and car companies. Even so, its birth represents the latest technological achievements of Jiangling Ford, with a through-type light strip, a scaly grille, and a through-line central control screen, a two-frame steering wheel, and a blue/beige interior match, all of which bring more enjoyment at the visual and tactile level.
More critically, as a medium-sized SUV, ford Lingrui has a pre-sale starting price of only 158,800 yuan, which is lower than the entry threshold of compact SUVs such as CR-V and RAV4 Rongfang. At the same time, the new standard reversing image, cruise control, open panoramic sunroof and 12.3-inch large screen, showing full sincerity. As for the "incense or not" in the end, it is appropriate to look at the sales volume in the later stage.
Lincoln Z
In less than two years, the Lincoln brand has gathered the family matrix of three SUV models of adventurer, navigator and aviator, gradually increasing sales and market influence, proving the correctness of the "localization" process. At the same time, the Lincoln Z, which will soon be listed in the car field, will also be a product with great sales potential.
The Lincoln Z is positioned in a midsize sedan, and its competitors speak for themselves, pointing directly to the BBA's "34C." In addition, the pre-sale price of the new car is 255,000-342,000 yuan, and the whole series is equipped with a 2.0T+8AT power combination, a 27-inch central control screen and an on-board air purifier, and the top model also has high-end configurations such as front seat massage and 13-speaker Level Ruiwei audio. The competition in the limousine market with a budget of 300,000 yuan will become more intense.
Tank 500
Following the gradual popularity of the Tank 300 and the independence of the Tank brand, the call for the successor model of the Tank Series has not stopped, but it was not until the second half of last year that the second model of the Tank Brand, the Tank 500, was finally named and appeared in the public eye.
From the appearance level, the tank 500 still continues the style of hard design, the wide grille, the design of the rear spare tire, enough to make people see the blood boiling; at the same time, the new car also integrates a lot of technology and luxury elements, suspension central control large screen, bright and elegant color matching, fully capable of "administrative car". In addition, the power performance is also a major advantage, the whole series is equipped with 3.0T + 48V light mixing system + 9 gear hand self-integrated gearbox, the maximum horsepower of the engine 354Ps, the maximum torque of 500N·m data performance is enough to look forward to.
Scenery MINIEV
In the field of pure electricity, in addition to the high-end market has many "science and technology experts" willing to try, the micro pure tram with low cost of trial and error, convenient use of urban areas, also brings a fire to a market. Following Hongguang MINI EV and Chery QQ Ice Cream, Dongfeng Xiaokang's Fengguang MINIEV will also be officially listed in March.
Objectively speaking, the appearance of the scenery MINIEV did not bring too many surprises, the square shape, dynamic color matching, belongs to the current popular elements, however, the contrasting interior style, the prominent 9-inch large screen, brought a certain surprise. In addition, the new car will also adopt a three-door and four-seat interior layout, which will maximize the practicality of a "grocery shopping car" as much as possible. Combined with the information previously released, the pre-price of the new car is 28,600-41,600 yuan, which has certain advantages, but whether the price advantage can make up for the lack of brand influence remains to be further observed.
Conclusion: It is not difficult to find that the above four models cover tens of thousands to hundreds of thousands of dollars, which can cover the needs of consumers with different budgets; at the same time, they are of great strategic significance to car companies. In the automotive market that tends to be "in-roll", it is not easy for new models to become popular, and it is not easy to see who can sell all the way.